Senior Manager of Growth Marketing, VidMob
$145-165k
Plus equity and $10K – $15K bonus
Creative data company
Be an early applicant
Creative data company
101-200 employees
Be an early applicant
$145-165k
Plus equity and $10K – $15K bonus
101-200 employees
Company mission
To harness creative data for marketers to make smarter creative and media decisions.
Role
Who you are
- 8+ years of experience in B2B marketing, with a strong track record in demand generation for enterprise SaaS
- 3+ years of management experience, with a proven ability to build, coach, and develop high-performing marketing teams
- Proven ability to drive pipeline and revenue in a sales-led, enterprise GTM motion with experience supporting complex, multi-stakeholder sales cycles
- Hands-on experience building ICP frameworks, ABM strategies, and the RevOps fundamentals that make campaigns actually work — list building, enrichment, segmentation, attribution, etc
- Strong analytical mindset with hands-on experience managing marketing budgets, optimizing spend, and reporting on performance metrics tied to pipeline and revenue
- The ability to translate complex, technical platforms into clear, compelling narratives that resonate with enterprise buyers
- High-agency – you can architect strategy on Monday and execute it on Tuesday, and you're comfortable doing both without a large team underneath you
- Fluency in modern marketing and RevOps tools such as Claude Code and/or Clay, HubSpot, Salesforce, LinkedIn Ads, Meta Ads. Marketing tools are changing rapidly. These are just a few of the tools we use, but we’d love to see what kind of growth automation you’re building for yourself!
- Genuine curiosity about AI and emerging technology, with a desire to build new GTM muscles alongside a product that’s innovative and still evolving
What the job involves
- Reporting to the CRO, you'll own Vidmob's growth marketing strategy end-to-end — building a scalable demand gen and ABM function from the ground up, leading a small team, and sitting at the center of how we take our enterprise product to market
- Design and launch Vidmob's demand generation function from scratch — defining our ICP, building target account lists, and executing integrated, multi-channel campaigns across paid media, email, content, events, and ABM that generate qualified pipeline for enterprise sales
- Own the marketing budget, making deliberate bets on channels and continuously optimizing based on what's working
- Oversee event strategy (conferences, executive dinners, webinars) that generates meaningful pipeline and advances deals
- Act as the marketing owner of RevOps functions: manage marketing data hygiene, lead routing, attribution tracking, and campaign performance infrastructure
- Partner tightly with Sales to ensure marketing is generating the right conversations with the right accounts at the right time — and use their feedback to sharpen targeting and messaging over time
- Build the reporting infrastructure that connects marketing activity directly to pipeline and revenue, and own those numbers in front of leadership
- Manage and develop a team, setting clear goals, coaching for performance, and creating a culture of experimentation and accountability
- Work cross-functionally with product, sales, and leadership to keep GTM strategy sharp as the platform and competitive landscape evolve
Our take
VidMob is a world-leading platform for the Intelligent Creative industry that provides an end-to-end solution to help brands improve their marketing results by unifying creativity and data. It is also the only company in the world to receive a certified creative marketing partner badge from every major social and digital platform.
The platform is designed to help businesses move creative operations to a remote software platform, with an aim to keep the video marketing process flexible even when faced with challenges such as scaling to meet production demand while following best practices. Marketers can uncover richer signals and new opportunities to drive better results, while also tapping into VidMob’s expert creative network and insights.
VidMob is now eyeing global expansion, starting in the European market, and has been releasing new capabilities such as its Creative Automation, which will automate dynamic product ads for Meta before being widely released. This capability will enable direct-to-consumer brands and eCommerce companies to dramatically improve their speed and scale on the platform, therefore improving client retention for VidMob.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2022
$110m
SERIES D
Feb 2021
$50m
SERIES C
Total funding: $204.9m
Company HQ
Midtown Manhattan, New York, NY
Leadership
Alex Collmer
(Founder & Executive Chairman)Studied Engineering at Cornell, and then co-founded and served as CEO at Autumn Games - during which time they founded Vidmob.
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