Senior Manager of Digital & Performance Marketing, EvenUp
AI-driven support for personal injury lawyers
Job no longer available
AI-driven support for personal injury lawyers
201-500 employees
Job no longer available
201-500 employees
Company mission
To close the justice gap using technology and AI.
Role
Who you are
- The right candidate for the role is a data-driven growth marketer with expertise in multiple demand generation channels
- 8-10+ years working in growth marketing with an emphasis on digital advertising or other demand generation channels
- 5+ years in managing Paid Advertising/Digital Marketing programs preferred (experience in marketing B2B SaaS products a strong plus)
- Experience managing and mentoring a growing demand generation team by fostering a culture of creativity, experimentation, and accountability
- Expertise in leveraging analytics to drive campaign performance and optimization
- Project management experience ensuring campaigns are flawlessly delivered on time and on budget
- Demonstrated success in generating a high volume of qualified opportunities and driving strong alignment with sales
What the job involves
- EvenUp is looking for a Senior Manager, Digital & Performance Marketing to manage our paid media strategy and outbound demand generation channels (gifting, webinars, email marketing)
- You’ll be responsible for creating compelling campaigns that generate qualified pipeline for our sales team
- You’ll collaborate cross-functionally with teams across marketing, sales, product, and operations to continuously analyze, refine, and scale our paid media programs to deliver measurable business outcomes
- Own and optimize the full-funnel demand strategy across inbound, outbound, and ABM to generate and accelerate pipeline
- Support end-to-end campaign creation, execution, delivery and measurement of all demand generation campaigns
- Execute and continuously improve integrated campaigns across paid media, webinars, email, events, and ABM (1:Many, 1:Few, and 1:1)
- Own and operate paid media across platforms (e.g., Google, LinkedIn, YouTube, Meta, Reddit, etc.), ensuring campaigns are well-targeted, paced to budget, and performance-driven
- Design and implement nurture programs that guide prospects through the buyer journey and increase conversion
- Collaborate closely with Sales, SDRs, Product Marketing, and Marketing Ops to align on messaging, targeting, attribution, and lead flow. Maintain healthy ad accounts and ensure data integrity, hygiene, and best practices across tools and platforms
- Track, analyze, and report on campaign performance, pipeline influence, lead quality, and conversion rates—using insights to optimize programs
- Stay ahead of industry trends and identify new technologies and platforms that improve campaign efficiency and impact
Our take
Every year, millions of personal injury cases in the US are resolved with only a small fraction going to trial, leaving many victims potentially under-compensated due to inaccurate settlement proposals. EvenUp aims to change this by leveraging AI technology to streamline the assessment of injury cases.
The AI tools evaluate raw case files, including medical and police records, creating tailored "demand packages" that present comprehensive compensation arguments. This improves lawyer performance and victim outcomes.
Despite concerns about AI bias and privacy, EvenUp has garnered significant investor interest, closing a funding round in 2024 that was one of the largest in the history of legal AI. Now valued at over $1 billion, it is investing in its team and introducing new techniques and products for personal injury and other legal areas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Oct 2024
$135m
SERIES D
Sep 2024
$35m
SERIES C
Total funding: $220m
Company benefits
- Flexible working hours to match your style
- Offsites - get to meet your coworkers on a fully-expenses trip ever 6-12 months
- A variety of virtual team events such as game nights & happy hours
- Choice of medical, dental, and vision insurance plans for you and your family
- Flexible paid time off and 10+ holidays per year
- A stipend to upgrade your home office for fully-remote roles
- 401k for US-based employees 🇺🇸
Company HQ
The Castro, San Francisco, CA
Leadership
Rami Karabibar
(Co-founder & CEO)Graduated from the McGill University with a Bachelor's Degree in Investment Management. Previously worked as a Management Consultant at Bain & Company and as a Startup Generalist at Zoomer.
Raymond Mieszaniec
(Co-founder & COO)Previously co-founded EquitySim. Also worked as a Risk Consultant at PwC Hong Kong and Mainland China and as an Accountant at Scotiabank.
Saam Mashhad
(Chief of Product & Legal Operations)Previously worked as a Law Clerk at the Superior Court of Quebec. Also co-founded Compass Startup & Legal Clinic where they served as the Director for 3 years before becoming an Associate at Norton Rose Fulbright.
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