Growth Marketing Manager, MobieTrain
Microlearning app for customer-facing teams
Posted today
Microlearning app for customer-facing teams
21-100 employees
Posted today
21-100 employees
Company mission
To empower all employees by providing them with the right content at the right time to support them in their professional and personal development.
Role
Who you are
- 3–7 years of experience in B2B SaaS marketing, with a focus on digital growth or performance
- Proven hands-on expertise in managing paid media campaigns (Google Ads, LinkedIn)
- Experience with ABM and collaborating with sales teams to drive pipeline
- Proficiency with HubSpot (or similar), marketing automation, lead scoring and CRM alignment
- Strong in copywriting, creative content, and visual storytelling
- Familiar with Canva, video tools, analytics dashboards, and AI-based marketing platforms
- Analytical, results-driven, and growth-minded—you test, learn, and iterate fast
- Fluent in English; Dutch or Italian is a strong plus
- Based in Amsterdam
What the job involves
- MobieTrain is looking for a strategic and hands-on Growth Marketing Manager to lead the charge in driving qualified demand through digital channels and campaigns
- You’ll co-own and create the digital growth strategy together with our Marketing Manager and Chief Commercial Officer, and be fully responsible for executing it end-to-end
- Working across teams, you’ll help scale our pipeline, optimise digital performance, and build a smart, data-driven growth engine—including our account-based marketing (ABM) programme
- This is a key role that blends strategic input with tactical execution, ideal for someone ready to step up and make a measurable impact in a fast-moving SaaS scale-up
- Co-create and execute MobieTrain’s digital growth strategy
- Plan, run and optimise multi-channel campaigns across Google Ads, LinkedIn, retargeting, and beyond
- Drive high-quality lead generation and support full-funnel growth in close collaboration with Sales
- Lead and implement our account-based marketing (ABM) approach
- Set up a clear lead scoring model and routing process with Sales and RevOps
- Launch, test and scale new paid growth initiatives—fast
- Use AI tools and automation to boost efficiency and output
- Improve and manage SEO, PPC, performance marketing, and inbound lead flow
- Work closely with content, brand and product marketing to ensure alignment and consistency
- Track, report, and optimise campaign performance based on real-time data
Our take
Whether its science, tech, medicine, or marketing, all industries are experiencing inevitable, yet constant, advancement. This modernisation is also being reflected in what customers have come to expect when it comes to memorable customer experiences. MobieTrain is a mobile microlearning app for customer-facing teams that enables companies to easily create their own branded learning tracks with their own training content.
This not only helps employees gain the skills needed to further succeed at the company they currently work at, but it ensures companies are able to streamline their onboarding, employee engagement, sales and customer experiences, compliance, and change management activities. MobieTrain claims its platform transfers knowledge 6x more effectively, while reducing the time of content creation and administration by more than 50%.
This has drawn the attention of several major organisations, such as Vans, Emirates Post, Timberland, and the Cities of Rotterdam and Antwerp. Its wide variety of clients is a true testament to MobieTrain’s effectiveness, flexibility, and scalability. With its mobile-first, gamification approach to learning, the company is well set to see growth as more companies seek out a modern solution to enhancing customer service.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
33% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2022
$10.3m
SERIES B
May 2021
$4.6m
SERIES A
Total funding: $18.2m
Company benefits
- A competitive compensation package based on your experience
- A clear path for growth and career progression in a rapidly evolving company
- The opportunity to make a real impact in a mission-driven, high-growth organization
- A collaborative and energetic team environment where you can thrive and develop your skills
- Work in an environment where team spirit and a growth mindset are the foundation of success
Company HQ
Genk, Flanders
Leadership
Guy Van Neck
(CEO & Co-Founder)Owner of Blue-G. Previously worked at BARE International as VP of Europe.
Salary benchmarks
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