Creative Strategy Manager, Runna
Performance Marketing
$70-80k
+ Participation in Strava's long-term incentive (stock) programs
2-3 days a week in office (Harvard Square, Boston, MA)
Tailored running training plans
Job no longer available
Tailored running training plans
101-200 employees
Job no longer available
$70-80k
+ Participation in Strava's long-term incentive (stock) programs
2-3 days a week in office (Harvard Square, Boston, MA)
101-200 employees
Company mission
To make running training effective, enjoyable and easy for everyone.
Role
Who you are
- 5+ years of experience in creative strategy, with a strong focus on paid social (essential!!)
- You’re a top creative strategist with a strong background in paid social (essential!)
- Proven experience in leading creative teams, ideally in a mobile app or subscription-based business
- Expertise in managing creative production processes, timelines, and deliverables
- Experience designing and running creative tests, analyzing results, and driving optimization
- Strong understanding of creative direction, brand guidelines, and asset development
- In-depth understanding of advertising platforms like Meta, TikTok, and YouTube
- Ability to balance creative innovation with meeting performance goals, including CAC and LTV
- Strong communication skills to present data-driven insights and creative strategies to the broader team
- Boston based and happy to be in the Harvard Square office a couple of times a week
What the job involves
- We’re hiring a Creative Strategy Manager in our Performance Marketing Team to develop and execute our paid ads creative strategy in the US market
- As we grow and build out our creative team in the US, you'll help map out the quarterly creative roadmap, manage both internal and external creative production, and coordinate a team of video and image specialists to deliver key projects
- In this role, you’ll be responsible for hitting production targets, developing new creative concepts and continuously refining our strategy to drive growth across Meta, TikTok, YouTube, and other visual channels
- The US market is about to get big for us, and creative is our biggest lever to make that happen
- Lead the creative strategy for the US market, aligning with growth goals, with both short-term and long-term creative vision
- Manage and prioritize the creative output of junior team members and external resources
- Ensure timely delivery of high-quality creative assets aligned with campaign goals
- Set the cadence for content shoots, maintaining a consistent pipeline of fresh ads
- Collaborate with the UK team to align on strategies and tailor execution for the US market
- Own and update creative guidelines to ensure consistency and alignment
- Develop and manage a creative testing roadmap, optimizing based on data and prioritizing what matters most
- Lead the development of channel-specific strategies (e.g., TikTok, Meta)
- Act as the bridge between Creative and Performance Marketing teams
- Inspire and motivate the team, encouraging innovation and exploring different ways of approaching challenges
Application process
- Our aim is to keep the interview process as straightforward and enjoyable as possible, and will consist of the following stages:
- Screening call with Josh in the Talent Team (20 minutes video call)
- Intro call with Miranda, Head of Growth (25 minutes video call)
- Take Home Task and Interview with Laura, Performance Marketing Lead and Calum, Creative Manager (50 minutes video call)
- Final round! Boston office visit ~1hr in-person to meet with Dom, CEO and the rest of the US team
Our take
As a way to keep fit, running has shot up in popularity in recent years, partially due to accessibility, especially during the pandemic. But for those who want to take running to the next level – whether that be a 5K or a marathon – it can be difficult to know where to start in terms of a training plan. Runna supplies an app with personalised training plans for all types of runs, to help people achieve their running and fitness goals.
Runna was founded in 2020 by running enthusiasts for running enthusiasts, in response to the lack of tools – save paying a professional trainer – available to help runners train. Although there is a wealth of day-to-day running apps available, where Runna stands out is in providing training plans for specific races, which can be distinguished by distance and goal time. In addition, it does this whilst maintaining a sense of community, which has proven to be a popular feature amongst other running apps, and still caters to a range of experience levels.
Runna has seen consistent subscriber growth since its launch, serving thousands of users globally. The company plans to build and scale into the future, reach more customers, and expand its team. An acquisition by fitness giant Strava will help it on its way to achieving these aims.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2023
$6.7m
SEED
Dec 2022
$2.6m
SEED
Total funding: $10.2m
Company benefits
- Own a part of Runna: We want you to own a part of the company you're building. Everyone who joins Runna receives a generous stock options package
- Grow with us: As one of our early hires, you'll have a unique opportunity to shape and influence Runna's product and culture from the beginning
- Learn and develop: We work with all of the latest tools and technologies so you can learn at the cutting edge of product development
- Team socials: We're a friendly bunch and like to make work-like fun, whether that's lunches and dinners or our bi-weekly team run
- Paid vacation: We want people to take time off to rest and rejuvenate. Runna offers 25 vacation days + bank holidays
- Tools: You'll receive all new equipment including a laptop, running watch of your choice, and anything else you need to do your best work
- Get paid to Run(na): We have a dedicated hour block each week where you'll get paid to run! Whether you want to build up to your first 5k or do that tough intervals sessions it's up to you!
- Enhanced family care: 3 months fully paid when you welcome a new Runna into the family, as well as fertility support & a host of other benefits
Company HQ
Vauxhall, London, UK
Leadership
Dom Maskell
(Co-Founder & CEO)Previously an Officer Cadet at the RAF and worked both as a Business Analyst and later Product Manager at McKinsey & Company.
Ben Parker
(Co-Founder & Head Coach)Former Personal Trainer and Running Coach. Owned Ben Parker Fitness. Previously a Spin & Pilates Class instructor at Roehampton Club, and Activities Manager at Mark Warner.
Walter Holohan
(CTO)Initially joined Runna as a Technical Lead before being promoted to CTO. Prior to Runna, they were a React Native Developer at 11:FS, a Full Stack Engineer at Nationwide Building Society and a Director at Spartn.
Salary benchmarks
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