Senior Marketing Manager, Coupa

Digital and Experience Marketing

$124.5-167.5k

Based in California, Colorado, New Jersey, New York and Washington

Tableau

Salesforce

Marketo

Demandbase

Senior level

Remote from US

Business spending management platform

Job no longer available

Business spending management platform

1001+ employees

FintechB2BArtificial IntelligenceMachine LearningFinancial ServicesSaaS

Job no longer available

$124.5-167.5k

Based in California, Colorado, New Jersey, New York and Washington

Tableau

Salesforce

Marketo

Demandbase

Senior level

Remote from US

1001+ employees

FintechB2BArtificial IntelligenceMachine LearningFinancial ServicesSaaS

Company mission

To provide a clear idea of business value for clients.

Job

Company

Role

Who you are

Industry-specific marketing expertise conversant in modern marketing techniques and tools
Technology marketing background, specifically in SaaS
Procurement, Finance, Supply Chain experience and topical expertise preferred
Integrated marketing expertise and creative problem-solving skills—global experience ideal
Effective and personable, demonstrating passion, objectivity, and poise under pressure
Engaging motivational skills as a presenter and communicator
Self-starter with excellent time management, organizational skills, and attention to detail
Willingness to travel
Bachelor’s degree in marketing or related field required
5+ years of agency or corporate marketing experience
Proven experience working within X-functional teams and external agencies
Advanced knowledge of digital marketing and marketing automation best practices
Demonstrated analytical approach, understanding of core marketing and pipeline metrics

What the job involves

Establish a deep understanding of Coupa within assigned industry category (i.e., Procurement, Finance, Supply Chain) – from industry thought leadership to platform capabilities to products and their specific features
Develop target buyer personas and tailor brand and solution-specific messaging, journey-based media and channel activation plans, content and digital/physical engagement experiences to drive audience engagement and MQLs
Create and manage paid, owned and earned programs using advertising (SEM, PPC, display, social, etc.), ABM, marketing automation and reporting platforms, including but not limited to: Twitter, Facebook, LinkedIn, Google, Bing, Instagram, Demandbase, 6Sense, Rollworks, Marketo, Tableau, Salesforce, etc
Develop nurture streams to continuously re-engage customer and prospect audiences
Closely monitor active campaign and channel tactics to recommend changes that will improve effectiveness, optimize performance and drive greater impact on sales cycles
Maintain executional rigor to ensure a fluid development approach, keeping a close eye on industry competitors to promote constant, ongoing differentiation
Recommend and present new strategies, ideas and fresh, scalable approaches to creatively and effectively market and position Coupa and its total spend management solution capabilities
Success will be achieved through effective leadership, communication, collaboration, expectation setting, strategic guidance, executional oversight and business results

Our take

In 2006, Noah Eisner co-founded Coupa with Ravi Thakur, two fintech start-up specialists as a provider of business spending management (BSM) services. Coupa has grown into its niche with its comprehensive platform allowing companies greater control over their spending, supply network and chain optimization, liquidity management and solutions for payment.

Coupa has been recognized as a leading brand in third party risk management (TPRM). Using artificial intelligence software, its TPRM software takes data from hundreds of sources and generates risk flags across the entire platform, informing the user’s processing decisions.

TPRM integrates into Coupa’s business spending management systems to provide one comprehensive platform, a feat that gives it a definitive edge when it comes to secure management of company funds. Acquired in early 2023 by Thoma Bravo, Coupa is a company to watch, as progress in AI software could open opportunities for greater software automation on its platform.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

-3% employee growth in 12 months

Glassdoor (3.8)

Trustpilot (1.2)

Company

Funding (last 2 of 7 rounds)

Jun 2015

$80m

SERIES G

Mar 2014

$40m

SERIES F

Total funding: $169m

Company benefits

Employee stock purchase program
Health benefits for employees and their families
Retirement and savings plans
Flexible work environment

Company HQ

Town Center, Foster City, CA

Leadership

J. Charles Goodman

(Chairman of the Board, not founder)

Serves as Chairman of the Board for multiple companies, including Proofpoint, Anaplan and Bottomline Technologies.

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