Lifecycle Marketing Manager, Unibuddy
CA$90-110k
Connecting students with the right higher ed institutions
Job no longer available
Connecting students with the right higher ed institutions
21-100 employees
Job no longer available
CA$90-110k
21-100 employees
Company mission
Empowering the next generation of students to make the right choice for their future
Role
Who you are
- Have experience in B2B lifecycle marketing and have success stories as well as lessons to share; higher education experience a big plus
- Have led full-funnel lifecycle marketing, not just pre or post acquisition
- Have experience working in, or demonstrated ability to flourish in, a fast-moving startup environment
- Are a technical expert with experience using Salesforce Pardot or equivalent CRM
- Have knowledge of SQL and customer segmentation
- Have superb attention to detail to ensure output is of consistently high quality
- Canbe agile — you are flexible to re-prioritize on the fly without sacrificing utmost attention to detail
- Possess strong communication skills, both written and oral
- Are a strong writer with experience writing channel-specific messaging
- Bring an “always learning” growth mindset to the team and to your work
- Embody ‘impact over input’ and able to ruthlessly prioritize the most revenue and business-impacting initiatives
- Knowledge of GDPR (EU), CASL (Canada) and CCPA (U.S.) privacy laws
What the job involves
- As Lifecycle Marketing Manager, you’ll work cross-functionally with Marketing, Sales, Product and Customer Success to support the entire customer journey and help Unibuddy achieve our acquisition, engagement and retention goals.
- You will be responsible for every stage of the funnel to improve customer nurture and help achieve revenue targets.
- As lifecycle marketing is a new function, you will lead in building the strategy across email, push, SMS and in-app.
- You will also be responsible for implementing and executing the strategy you create and have real ownership over your area of expertise
- Salesforce and Marketing CRM (Pardot, HubSpot) admin
- Segment and build customers lists with actionable data
- Partner with the Events team to nurture registrants and attendees
- Nurture top-of-funnel leads to conversion
- Continually test and improve campaign efficiency across all channels
- Support sales in outbound outreach sequences by aligning messaging and building automations
- Execute multi-channel marketing across email, SMS, Intercom, and in-app messaging
- Link contacts to customer profiles to provide more data accessibility to Customer Success team and engage customers through nurture
- Drive product adoption by optimizing onboarding and tracking and utilizing in-app customer behavior
- Educate customers on how to utilize the product for maximum ROI and to meet their business objectives
- Identify cross-sell/upsell opportunity and build out retention initiatives
- Support student marketing campaigns for end user
Our take
Universities are big, complex institutions that can't afford to invest that much time and effort into their websites. At the same time, universities are facing increasing competition to attract students (it's getting more common to consider apprenticeships, coding bootcamps or go straight into work).
Unibuddy makes it easy for universities to connect with more prospective students to drive applications. Its peer-to-peer setup means the operational effort for the company is low, as current students answer the questions.
Unibuddy has firm goals in mind - partnering up with more institutions internationally to empower more students, grow the size of the company, expand its product range, and above all, Unibuddy wants to be an all-in-one platform - taking care of everything from selecting a programme, to onboarding to post-graduation.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jul 2021
$20m
SERIES B
Mar 2020
$5m
EARLY VC
Total funding: $32.3m
Company benefits
- 25 days annual leave plus "end of year shutdown" in the last week of December
- Enhanced parental leave
- Mental health support with Spill
- Floating holidays - option to swap a national or bank holiday day for another holiday that's not nationally recognised
- Moving abroad policy - apply to work from anywhere and if eligible you can relocate
Company HQ
Holborn, London, UK
Leadership
Kimeshan Naidoo
(CTO)They previously founded StudentView. They worked as a Software Engineer at Schlumberger for 2.5 years before going to Entrepreneur First.
Diego Fanara
(CEO)They founded Unibuddy straight after completing their Masters degree at Imperial, with the idea born out of their own frustration in trying to find the right university.
Salary benchmarks
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