Revenue AI Strategy & Innovation Director, Hootsuite
$153.8-215.4k
For candidates based in Canada: $140,700—$197,100 CAD
More information about location
Social media management tool
Be an early applicant
Social media management tool
1001+ employees
Be an early applicant
$153.8-215.4k
For candidates based in Canada: $140,700—$197,100 CAD
More information about location
1001+ employees
Company mission
To empower organizations to build trust and deepen relationships through the power of social.
Role
Who you are
- 15+ years in Revenue Operations, Sales Strategy, Sales Technology, or enterprise transformation roles
- Experience redesigning workflows or leading productivity initiatives
- Experience running pilot programs or experimentation frameworks
- Strong understanding of modern GTM tech ecosystem (CRM, engagement tools, data providers, forecasting)
- Experience working cross-functionally across Sales, Marketing, Customer Success, and Technology
- Experience working in complex, fast-moving or high-growth environments
- Ability to translate emerging technology into practical business use cases
- Demonstrated success leading cross-functional transformation initiatives
- Strong communication and change leadership skills
- Inclusive Leadership: Builds inclusive, cohesive teams which apply diversity to achieve common goals
- Play to Win: Capably delivers results through others, is good at establishing clear direction, helping others achieve their best work
- Long Range Planning: Identifies key issues and relationships relevant to achieving a long-range goal or vision; Builds an integrated plan for course of action to accomplish this vision
- Enablement: Challenges and supports others to create results but also develop new capabilities. Successfully develops the capacity and capability of team and individuals on the team
- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community
- Curious. You are always learning and seeking ways to make things better
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others
What the job involves
- The Revenue AI Strategy & Innovation Director is the visionary architect responsible for defining and driving AI applications across the revenue organization , optimizing productivity, pipeline creation, and decision speed across the revenue lifecycle
- This role operates at the intersection of Revenue Operations, Sales Technology, Analytics, and Go-to-Market leadership and executive team
- The Revenue AI Strategy & Innovation Director focuses on building and identifying high-impact use cases, redesigning workflows, running pilots, and scaling AI-enabled improvements that support predictable growth
- As an individual contributor focused on strategy, experimentation, and execution rather than platform ownership or model development, this role drives organizational-wide impact through thought leadership, experimentation, and cross-functional influence
- Through AI-enabled workflow improvements, accelerated return on technology investments, and reduced manual work across the revenue lifecycle, this role defines and builds a repeatable model for continuous improvement across the commercial organization
- Based out of Canada or the USA (In Provinces/States we can hire in legally), this role will report to the Vice President, Revenue Strategy & Operations
- AI Strategy & Prioritization:
- Develop the Revenue AI strategy and framework, Identifying and prioritizing high-impact AI opportunities across prospecting, pipeline management, forecasting, and customer lifecycle
- Define and evolve AI roadmap across the revenue lifecycle, aligned to business objectives
- Provide strategic insights and guidance to leadership and executives on where to invest to maximize productivity outcomes
- Workflow Design & Innovation:
- Redesign seller workflows using AI signals, automation, and decision support
- Translate data and technology capabilities into practical field experiences
- Identify friction in current workflows and drive simplification through AI-enabled design
- Experimentation & Transformation:
- Lead high-impact pilot initiatives to test new AI capabilities across Sales, Marketing, and Customer Success
- Define success criteria and measurement frameworks
- Capture key learnings and present leaders with actionable insights and recommendations to guide decisions on scaling, iteration or transformation
- Cross-Functional Orchestration:
- Partner with Revenue Operations, Systems, and Intelligence to align on governance, integration,, and thoughtful execution
- Influence key stakeholders, senior leaders and executives with the Revenue organization to drive alignment on AI-enabled initiatives
- Act as a catalyst and change agent to accelerate global adoption and minimize organizational friction during transitions
- Adoption & Impact Measurement:
- Drive the cultural shift toward an AI-first mindset, overseeing the change management strategy to ensure successful adoption across the Revenue organization
- Define productivity, pipeline, and workflow impact metrics
- Track and report on ROI, adoption, and effectiveness of AI initiatives
- Provide executive visibility into value delivered
- Lead the design, development, and delivery of revenue-wide learning initiatives focused on AI and data-driven insights. This includes driving training programs, workshops, and enablement sessions for leaders and employees across Hootsuite to build AI fluency and support the adoption of advanced AI tools and practices
Application process
- Hootsuite uses artificial intelligence (AI) to support our recruitment process. These tools may assist with screening and assessing applicants and / or summarizing interview feedback
- All final hiring decisions are made by human decision-makers who use their professional judgement to review and evaluate relevant candidate information in addition to AI outputs
Our take
Hootsuite is a leading social media management platform that’s been around since the early days of this now-ballooning online sector. With over 25 million customers, and used by staff at over four fifths of the Fortune 1000, this giant is hugely competitive in the space.
Thought Hootsuite's plans for an IPO didn't survive the tough economic conditions of 2022, it managed to rework its priorities to get back on course. For example, its acquisitions of Sparkcentral and Talkwalker allowed the company to expand into customer service and integrate AI, respectively.
Hootsuite's offering nowadays supplies businesses with a social media performance engine to turn insights into action, all fuelled by artificial intelligence. Unfortunately, the company once again laid off staff during 2025, stating an investment in its future where decisions are made faster and ownership is clear.
Steph
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2014
$60m
SERIES D
Aug 2013
$165m
SERIES B
Total funding: $246.9m
Company benefits
- 100% coverage on mental health-related treatments in North America. Culturally appropriate trauma counselling services
- A company-wide Wellness Week between July 5 to 12 where we can all “unplug” together
- Accidental death and dismemberment (AD&D) Insurance
- Dental Insurance
- Disability Insurance
- Employee Assistance Program
- Gym / Wellness Reimbursement ($55 per month)
- Gym Discount
- Health Insurance
- Life Insurance
- Maternity Leave
- PTO (Vacation / Personal Days) - 20 days. After your two year anniversary, you get an additional two days each year until you reach thirty days (six weeks) at your sixth anniversary
- Paternity Leave
- Sick Time (for individual employee and family members)
- Bereavement Leave
- Business Travel Insurance
- Company Phones
- Fertility Assistance (Coverage for fertility treatments and gender affirmation surgeries)
- Immigration Assistance
- Phone Bill Reimbursement ($50 per month)
- Remote Work
- 401k
- Employee Discount
- Pet Friendly Workplace
- RRSP Matching
- Volunteer Time Off
Company HQ
South Main, Vancouver, BC
Leadership
Ryan Holmes
(Founder & Board Member)Previously founded interactive agency Invoke Media, served on the Board of Directors for Ariztia, and founded pre-seed fund LOI Venture.
Irina Novoselsky
(CEO)Previously Board Member at Lemonade and World Business Chicago, CEO at CareerBuilder and President at Novitex Enterprise Solutions.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 32 more jobs at Hootsuite