Group Account Director, Code3
Commerce/Retail
$160-200k
+ Bonus
Insight-driven digital marketing agency
Job no longer available
Insight-driven digital marketing agency
201-500 employees
Job no longer available
$160-200k
+ Bonus
201-500 employees
Company mission
Code3's mission is to fuel growth across the most powerful platforms for its clients by providing a performance-driven digital marketing agency that operates at the intersection of media, creative, and commerce.
Role
Who you are
- A curious, strategic/analytical mind that enjoys problem-solving
- A born collaborator: You constantly seek outside input. You see constructive criticism as a way to give your design super powers
- 10+ years of experience leading commerce and online marketplaces accounts
- Experience brand-side or agency-side with Commerce clients
- Extensive experience in Amazon, Walmart, and other retail marketplace platforms
What the job involves
- As a Group Account Director on the Client Partnership team you are responsible for implementing, leading and growing client engagements for a portfolio of accounts within Home and Entertainment
- This role is for a true digital marketing and business leader - with a deep emphasis on commerce and retail marketplaces (Amazon, Walmart, etc)
- You thrive developing value-driven relationships with our clients and internal teams
- Day-to-day you’ll lead an integrated team across connections, commerce and creative to solve client challenges and deliver brilliant results
- You set the tone, inspire and motivate the team to drive high client satisfaction and retention – while at the same time managing client expectations and ensuring our programs are focused on exceeding their performance goals
- Group Account Directors at Code3 ensure high client and employee retention, focus on growing revenue within their portfolio of accounts through both organic growth and onboarding new clients, and strive to become vertical industry domain experts across all our service offerings
- Group Account Directors are accountable for the business management activities related to servicing a client, including maintaining profitability and accurately reporting revenue
- You are a leader within the Client Partnership team and a key part of our Agency Leadership Team
- You will oversee Client Partnership direct reports as well as maintain indirect responsibility for Activation and Creative teams
- You must be adept at having difficult client and employee conversations
- Establish and maintain strong, strategic partnerships with clients by ensuring the successful execution of deliverables and making strategic recommendations related to their business goals, competitive landscape, marketing mix, technology stack, and industry
- Proactively deliver thought leadership and inspiration specific to industry, vertical and economic landscapes that evolve the way we buy media and manage our business
- Partner and collaborate with other client agency/internal partners to deliver an integrated media approach across channels and platforms
- Engage a cross-agency team to deliver high levels of service and output quality – providing the strategic guidance to push integrated teams to think holistically and work collaboratively
- Immerse yourself in clients’ business: understanding their challenges, objectives, external economic environment, markets they operate in, competitive threats and relevant partner agencies; knows their business model, how it is performing and what success looks like; knows client’s products inside out and applies this knowledge to deliver innovative, ambitious advertising plans
- Understand our clients’ commercial model and work with senior account leadership to ensure business is managed profitably based on Finance goals
- Improves client satisfaction to expand existing revenue streams and build new ones
- Act as a senior point of escalation for delivery and service related issues, working alongside clients and internal partners to find resolution and maintain/improve client satisfaction
- Responsible for strong client satisfaction – developing action plans as needed to strengthen senior client relationships and ensure consistent follow through with team, including proactive check ins with client to ensure improvements have been recognized
- Responsible for business operations, including forecasting, contracting, budget approvals, operationalizing SLAs and KPIs, accurate time reporting, and other administrative tasks needed to support agency’s stewardship of the account
- Translate agency strategies into innovative, executional business plans for clients that deliver business value
- Accountable for team’s identification/implementation of tools to standardize and automate processes
- Provide ongoing support and mentorship to team members, fostering a culture of continuous learning and professional development
- Work closely with cross-functional teams, including Activation, Creative and Growth to align skill-improvement objectives with business goals
- Participate in developing training materials, including presentations, guides, and checklists that are shareable and scalable
- Conduct training, workshops, and one-on-one coaching sessions to ensure client partners understand and can apply key concepts in real-world scenarios
- Keep abreast of the latest trends, tools, and best practices in digital marketing to ensure training content is relevant and addressing client needs
- On a quarterly basis, collect client data from their vertical pod to understand what is working well, develop baseline industry metric, identify/trends, and develop strategies that should be tested across the vertical
- Regular meetings with Practice Leads to understand what best practices are being developed/recommended, communicate vertical/client needs to Practices to ensure clients are getting the strategic support needed
Our take
Deploying effective digital marketing campaigns can be tough, with the landscape becoming increasingly competitive due to data-driven approaches. Some companies can accurately identify their audiences based on data analytics, but this can be tough to do alone without the right infrastructure, strategies, and expertise.
Code3 provides an insight-driven digital marketing agency, helping its clients to identify the right locations and platforms to access their ideal audience. The company achieves this by providing end-to-end digital marketing services such as media auditing and full media execution, digital marketing education, and real-time optimization strategies.
Whilst it is undeniable that Code3 will have many other digital marketing agencies to compete with, the company stands out by allowing its clients to measure and optimize its marketing performance in real-time, facilitating iterative changes as and when they are needed. Through this granular performance analytic approach, the company claims that it can help its clients futureproof its digital marketing campaigns and stay ahead of the curve.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Company benefits
- 401K with match and a generous pension plan
- Work from home, or in our awesome offices
- Thoughtful parental Leave
- Commitment to transparent DE&I practices
- Recharge days (1 per quarter)
- Company closure between Christmas and New Years
- Stipend for continued education
- C3 University (Trainings, L&D, Growth Plans)
- Masterclass subscription
Company HQ
Greenwich Village, New York, NY
Leadership
Craig Atkinson
(CEO (Not Founder))Currently Board Member at Hunch. Previously Founder of MC2 DAO and Interim Chief Marketing Officer at Credit Saint LLC.
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