Paid Manager, Somerce

• Hands-on experience managing paid social campaigns, with direct experience in TikTok Ads Manager
• Solid understanding of performance metrics - ROAS, CPA, CPM, CTR - and how to move them
• Comfortable managing multiple client accounts simultaneously without dropping the ball
• Strong analytical instinct - you look at data and know what it is telling you
• Good communicator who can explain performance clearly in writing and in conversation
• Organised, proactive and comfortable working at pace

Desirable

• Build, manage and optimise paid campaigns across a portfolio of TikTok Shop brands day-to-day
• Work across the full suite of TikTok ad formats
• Set up campaign structures, bidding strategies and budget pacing to maximise efficiency
• Launch campaigns accurately and on time, aligned to trading calendars and client priorities
• Monitor spend and performance daily - catching issues early and acting quickly
• Own ongoing campaign optimisation across your portfolio - bids, budgets, audiences, creatives and placements
• Identify what is working and scale it; identify what is not and fix it or cut it
• Run structured A/B tests across creative, audiences and campaign structures
• Continuously improve ROAS, CPA and GMV contribution across accounts
• Use TikTok's native analytics alongside third-party attribution tools to make informed decisions
• Develop a sharp eye for what creative performs on TikTok - hooks, formats, pacing, messaging
• Translate performance data into clear, actionable briefs for the content team
• Work closely with creative to ensure paid assets are built for conversion, not just awareness
• Stay on top of what is trending on TikTok and factor it into creative direction
• Prepare clear, accurate performance reports for your accounts - weekly and monthly
• Present paid performance in client calls with confidence, translating data into plain commercial language
• Flag issues or opportunities proactively - don't wait to be asked
• Contribute to QBRs and strategy sessions with data-backed insight
• Work closely with account managers to align paid activity with broader client strategy and trading calendars
• Collaborate with the affiliate and content teams to ensure paid, organic and creator activity are pulling in the same direction
• Stay current with TikTok platform updates, new ad products and best practices - and bring that knowledge into the team
• Support the Account Directors on agency-level initiatives and process improvements
• Hands-on, detail-oriented and commercially focused - you are in the platform, not above it
• Fast-paced environment where things move quickly and you are expected to keep up
• You own your accounts - you are not waiting to be told what to do
• This is a great role for someone who wants to become a genuine TikTok paid specialist and build their career in social commerce