Digital advertisers have traditionally relied on third-party cookies to track consumer behaviours online and target them with appropriate ads. However, as privacy becomes more critical to web users, many browsers have moved to enable them to block third-party cookies used to track activity and deliver targeted ads. With a goal to create more efficient ways of gathering and analyzing first-party data, Jebbit is helping to drive the shift to a more effective digital marketplace.
Jebbit’s unique approach does not require code, instead relying on product surveys, quizzes and user experiences to inform conversion potential. This format can be launched anywhere and tailored to any platform, which is why a host of leading brands including Asics, Clorox and A&W are flocking to take advantage of its product.
Given the scope of the advertising market, which has an estimated worth of over $600 billion, Jebbit seeks to take advantage of its unique and customizable platform to capture even greater market share. Incorporating QR codes and expanding social media applications are elements that will determine the future of Jebbit’s efforts as well as how it fares against competitors such as Typeform and SurveySparrow.
Steph
Company Specialist at Welcome to the Jungle