Senior Content and PR Manager, Blue Light Card
+ Company bonus scheme
More information about location
1-2 days a week in office (Holborn, London)
Scaling tech business offering market leading benefits
Be an early applicant
Scaling tech business offering market leading benefits
201-500 employees
Be an early applicant
+ Company bonus scheme
More information about location
1-2 days a week in office (Holborn, London)
201-500 employees
Company mission
To become to destination of choice for the Blue Light community, by providing access to unrivalled savings and unique member experiences via our mobile app and website.
Role
Who you are
- Proven experience in content creation, PR, or communications within a consumer-focused or membership organisation. Familiarity with sectors such as emergency services or healthcare would be desirable
- Strong storytelling and narrative development skills, with a focus on engaging diverse audiences
- Demonstrated ability to secure high-quality media coverage and manage impactful PR campaigns
- Expertise in managing multi-channel content strategies, including social media, email, and traditional media
- A data-focused approach with experience in measuring and reporting on campaign effectiveness
- An understanding of content personalisation and segmentation to enhance engagement
- Knowledge of emerging GenAI tools for content creation at pace and scale
What the job involves
- We have an exciting opportunity for an experienced Senior Content & PR Manager to join our growing Brand & Communications team within Marketing to play a pivotal role in amplifying Blue Light Card’s mission and impact through compelling content strategies and innovative PR campaigns
- This is a strategic and hands-on position, requiring a blend of creativity, leadership, and a strong understanding of multi-channel communications to deliver measurable results
- Develop a content strategy and tone of voice that aligns with business objectives and resonates with Blue Light Card’s diverse member base
- Spearhead the creation and execution of a multi-channel content calendar, integrating seasonal campaigns, member stories, and evergreen themes
- Oversee the production of high-quality content across blogs, videos, newsletters, and social media, ensuring consistency with the brand’s tone and mission
- Leverage member-driven narratives and user-generated content to foster deeper loyalty and engagement
- Build and maintain relationships with media outlets, securing impactful earned coverage
- Collaborate with our PR agency to develop proactive and reactive campaigns, including crisis communication strategies
- Partner with community and member services teams to integrate insights and member needs into content and PR that inspire member advocacy
- Define and monitor KPIs for content and PR activities
Salary benchmarks
Our take
Many essential workers, like those in the NHS and emergency services, often face financial strain due to the demanding nature of their jobs. Their tireless efforts leave little time for personal pursuits, and their salaries might not always reflect the sacrifices they make.
To tackle this problem, Blue Light Card has established partnerships with nearly 15,000 retailers, offering a wide array of savings and benefits that are not typically accessible to the general public. Through its discount card, members gain access to discounts both online and in various high street establishments, including retailers, restaurants, and cinemas across the UK.
With millions of registered members and a growing network of partner retailers, Blue Light Card is well-positioned to enhance its offerings and continue advocating for the recognition and appreciation of the dedicated individuals who serve society's most critical needs.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 25 days annual leave plus public holidays
- Buy and sell holiday scheme
- Hybrid working
- Additional day off for your birthday
- Great social events e.g. Christmas party, family fun day, summer party
- Modern office space (games area, book club, free drinks/snacks)
- Free onsite parking
- Company bonus scheme
- Group pension plan
- Life assurance (4 x salary)
- Competitive salaries inclusive of the "Blue Light Card Living Wage"
- Enhanced maternity, paternity, sick pay
- Colleague referral scheme
- Learning & development opportunities
- Blue Light Card annual "Shining Star Awards"
- Private medical insurance
- Health cash plan
- Colleague assistance programme
- Mental health first aiders & awareness sessions
- Onsite gym (free HIIT & stretch classes)
- 5-a-side football
- Your own Blue Light Card and exclusive access to thousands of discounts
Articles
Leadership
Alidad Moghaddam
(CEO)Alidad Moghaddam is a London-based tech CEO, VC & PE operating advisor, board member, and investor. His career spans start-ups, scale-ups, growth companies and large global enterprises.
Diversity, Equity & Inclusion at Blue Light Card
- Blue Light Card is an equal opportunities employer, committed to building an inclusive culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We’re proud to have an inclusive environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level or race.
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