Brand Marketing Principal, Gemini

5 Month Contract

Salary not provided

$75 - $105 USD per hour applicable for candidates based in NY, CA & WA, other locations may vary

Senior and Expert level

Remote from US

Cryptocurrency exchange platform

Open for applications

Cryptocurrency exchange platform

1001+ employees

FintechB2CCryptocurrencyMarketplaceInvestingTradingBlockchain

Open for applications

Salary not provided

$75 - $105 USD per hour applicable for candidates based in NY, CA & WA, other locations may vary

Senior and Expert level

Remote from US

1001+ employees

FintechB2CCryptocurrencyMarketplaceInvestingTradingBlockchain

Company mission

To unlock the next era of financial, creative and personal freedom

Job

Company

Role

Who you are

This person possesses an innate understanding of how to manage and evolve an innovative brand through deep product knowledge, data-driven insights and marketing best practices
The right candidate for this role will be a creative and strategic thinker with a track record of successfully launching products and experiences that customers love
7+ years experience in brand or creative strategy with a strong understanding of product and brand marketing
Hands-on experience rolling out successful brand marketing campaigns
Demonstrated ability to develop and execute successful marketing strategies, from big idea to tactical execution
Excellent communication and collaboration skills, with the ability to work effectively across teams
Experience working with or managing PR partners
Entrepreneurial spirit to be successful in our fast-paced environment
Experience in art, NFTs, entertainment or creative industries preferred

What the job involves

Nifty Gateway is looking for a Brand Marketing Lead with experience and passion for building long-lasting global brands
This role will play a crucial role in shaping and communicating Nifty Gateway’s story, values, and productions to a global audience
They will work with artists and the broader Nifty team to create experiences that amplify our brand and capture the hearts of collectors
Articulate and define Nifty Gateway’s brand strategy and positioning
Develop and implement innovative marketing strategies that align with NG’s brand identity and business goals
Develop marketing and customer engagement strategies to ensure the success of Nifty Gateway Productions
Collaborate with artists, producers, product and communications teams to ensure brand consistency across all platforms and materials
Conduct market research to identify trends, audience preferences, and new opportunities for growth across NG brand and NG productions
Coordinate with external partners, including media agencies and promotional partners, to develop co-branded campaigns
Measure and report on the performance of marketing campaigns, gaining insights to inform future strategies

Our take

Gemini is a cryptocurrency exchange platform that's known for offering excellent security as well as being available across the US, including New York - a state not often covered by crypto exchanges.

As a trading platform, Gemini is one of many, but a dedication to innovation and a commitment to working within FCA regulations are what make it stand out from the crowd. After acquiring Blockrize in 2021, the company launched a credit card for US customers that enables them to earn a small percentage of spending back in bitcoin rewards. It also launched the Gemini dollar, a 1:1 USD-backed stablecoin, that combines the price stability of the US dollar with the technological advantages of a cryptocurrency.

The crypto exchange market is crowded with exchange platforms, and Gemini's competitors include giants like Coinbase. However, by operating within regulations and maintaining its status as a registered digital asset service provider in Europe (with plans to expand further in the region very soon), Gemini is in a strong position to face the continued crackdown on unauthorized activity in this market and make a space for itself in the DeFi future.

Freddie

Company Specialist at Welcome to the Jungle

Insights

-13% employee growth in 12 months

Glassdoor (3.2)

Company

Funding (1 round)

Nov 2021

$400m

GROWTH EQUITY VC

Total funding: $400m

Company benefits

Flexible vacation policy
Retirement plan matching
Generous parental leave
Comprehensive health plans
Training and development
Health and wellness perks
Community events

Company HQ

New York, NY

Leadership

Tyler Winklevoss

(Co-Founder & CEO)

Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Cameron in 2014.

Cameron Winklevoss

(Co-Founder & President)

Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Tyler in 2014.

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