Director of Performance, Skylight
$160-200k
+ Equity
Digital picture frams and smart calendars
Job no longer available
Digital picture frams and smart calendars
101-200 employees
Job no longer available
$160-200k
+ Equity
101-200 employees
Company mission
To connect loved ones by creating the world's simplest products and services that improve family life.
Role
Who you are
- The ideal candidate will have deep experience in DTC growth and unlocking new channels with a test & learn approach
- 8+ years of experience in performance marketing and customer acquisition at a high-growth DTC brand
- Entrepreneurial spirit: Comfortable with leading and doing. A player-coach mindset
- Experience managing and optimizing multi-million dollar marketing budgets
- Proven track record of opening new channels and leading zero-to-one initiatives
- Customer-obsessed. Bring a keen understanding of customer needs to all marketing efforts
- Strong analytical and problem-solving skills, with the ability to analyze complex data sets and generate insights to drive growth and optimization
- Excellent communication skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners
What the job involves
- We are seeking a highly skilled and experienced Director of Performance to lead performance marketing for the Frame and Calendar businesses
- As leader of customer acquisition, you will be responsible for full-funnel marketing strategy and tactics that drive high LTV customers
- This role requires a strong analytical background and experience leading a team (including agencies and partners) to scale efficient media strategies that result in measurable (i.e. incremental) growth and revenue
- This is a great opportunity for someone to make their mark on a high-growth business by contributing to existing programs and building out new ones
- Manage the performance marketing machine
- Orchestrate a robust test & learn strategy across established and new marketing channels (Meta, Google, TikTok, Influencer, Amazon, Nextdoor, Reddit, TV, Affiliate, Audio, etc)
- Conduct rigorous analysis and reporting to optimize budget and prioritize testing
- Work closely with finance and operations teams to ensure we are meeting financial targets and inventory needs
- Lead the media team
- Manage a team of world-class marketers and agency partners
- Foster a culture of data-driven decision-making to drive campaign success
- Collaborate with retail, ecommerce, brand, and creative teams to build cohesive integrated campaigns
- Vet and onboard third party vendors/agencies/tools that fill gaps to supercharge growth
- Unlock new growth opportunities
- Uncover and leverage customer insights and data to prioritize net-new initiatives
- Ruthlessly prioritize new ideas. Rigorously test and validate new opportunities
- Prove incremental growth through test & learn and data analysis
Our take
Skylight, a digital photo frame and smart calendar brand, has emerged as a solution to a timeless problem: staying connected with loved ones in an increasingly digital world. With over 1.5M units sold, Skylight's flagship product, the Skylight Frame, has quickly become the top-selling digital picture frame on Amazon. It offers a way for users to share cherished photos with family and friends from anywhere in the world.
To further expand its reach, Skylight recently closed a successful funding round. This funding marks a pivotal moment for the company, affirming its journey from a decade of profitable bootstrapping to a new era of growth and innovation. The capital injection will be used to support the company's mission to meet the surging demand for its tech and propel it to even greater heights.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Ability to work remotely
- Health, Vision, and Dental Insurance
- 401k
- Monthly Health/Wellness Stipend
- Annual Learning/Self-Development Stipend
- Fun and collaborative culture
Company HQ
Central LA, Los Angeles, CA
Leadership
Michael Segal
(Co-Founder & CEO)Previously founded Curio Road where they served as CEO. They also worked as a Product Manager at Spotify.
Salary benchmarks
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