Social Media Manager, Eight Sleep
$120-135k
+ Equity
Smart mattress for sleep fitness
Be an early applicant
Smart mattress for sleep fitness
101-200 employees
Be an early applicant
$120-135k
+ Equity
101-200 employees
Company mission
To fuel human potential through optimal sleep.
Role
Who you are
- The ideal candidate has driven social strategy for a loved, culture-defining brand, knows how to tell stories that resonate across platforms, and can balance creativity with performance
- 3–5 years of social media strategy experience
- Proven track record of growing audiences, engagement, and brand relevance across multiple channels
- Strong creative instincts with the ability to brief, critique, and guide content that is both visually premium and socially native
- Deep understanding of platform nuances, cultural trends, and the evolving digital landscape
- Experience leading a team and collaborating across functions
- Data-driven mindset: skilled at analyzing performance and translating insights into action
- Excellent communicator and storyteller, able to connect brand, culture, and community
- High-energy, resourceful, and obsessed with results
What the job involves
- We’re looking for a Social Media Manager to lead the strategy, vision, and execution of Eight Sleep’s social presence. This isn’t just about posting beautiful content. It’s about building an iconic brand and scaling a passionate global community
- You’ll work closely with brand marketing, growth, and product to turn our social channels into a flywheel for awareness, engagement, and loyalty
- Define and own the multi-platform social media strategy, tailored to each channel’s strengths and audiences (Instagram, TikTok, X, YouTube, LinkedIn, emerging platforms)
- Build and grow Eight Sleep’s community, transforming followers into advocates and customers into superfans
- Collaborate with a team of in-house designers, editors, and external creators/partners, setting a high creative bar while moving fast
- Integrate organic and paid strategies, maximizing reach and efficiency for all social media initiatives
- Track, analyze, and report on channel performance, constantly iterating for impact
- Stay ahead of trends and cultural moments by testing new formats, while translating brand priorities into social storytelling that balances performance with relevance, ensuring Eight Sleep consistently shows up as the most innovative sleep brand
- From your first day, you’ll take on substantial responsibilities that have a direct impact on our core business and product success. We are a small team that empowers you to own your projects and see the tangible effects of your efforts, enhancing both your professional growth and our company’s trajectory. Your path will be challenging but rewarding, perfect for those who thrive in fast-paced environments aiming for high standards
Our take
The last decade has seen a major uptick in the number of startups and companies dedicated to supporting consumers to build good health habits, typically around food and fitness. That enthusiasm is now quite rightly being extended to how we sleep.
Eight Sleep makes “smart” mattresses and mattress covers (for regular mattresses) that use machine learning and other artificial intelligence-based algorithms to improve your sleep both by changing temperature and monitoring other physical parameters to provide an overall picture of your health.
The company is focused on two levers for growth. First, building out more technology through additional products and acquisitions, exemplified by the introduction of Span Health’s fitness-tracking app. Secondly, international expansion in Europe, where it has got off to an impressive start in the UK.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Aug 2025
$100m
SERIES D
Aug 2021
$86m
SERIES C
Total funding: $262.1m
Company HQ
Chelsea, New York, NY
Leadership
Matteo Franceschetti
(Co-Founder & CEO)Co-founded and led GIR (acquired in 2014) and Global Investment (acquired 2011).
Massimo Andreasi Bassi
(Co-Founder & CTO)Previously a Senior Software Engineer at Upsight. Also founded Staq in 2012. Before that, worked as VP of R&D for DomainsBot.
Alexandra Zatarain
(Co-Founder & VP of Brand & Marketing)Prior to Eight Sleep, served as a Mentor, offering marketing experience, for various startups, academic institutions, and Wall Street organizations.
Salary benchmarks
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