CRM & Email Marketing Coordinator, Code First Girls
£32-40k
+ bonus
1-5 days a week in office
Coding courses for women & non-binary people
Job no longer available
Coding courses for women & non-binary people
201-500 employees
Job no longer available
£32-40k
+ bonus
1-5 days a week in office
201-500 employees
Company mission
To close the gender gap in tech by providing employment through free education.
Role
Who you are
- The role will be varied and will get you involved across all elements of our CRM Marketing. It would best suit someone with 3-4+ years experience in CRM email marketing role/s previously with a proven track record of driving growth and results
- We are looking for candidates who have a passion for driving social impact and a desire to change the technology industry
- You will be excellent at communicating, think innovatively and be brimming with ideas to grow and build upon our existing comms and processes, as well as how to build on engagement with our CFG community members
- Previous experience and knowledge of CRM and marketing automation
- Previous experience with Hubspot preferred
- Experience in customer segments, user journeys and member lifecycles
- Knowledge of HTML/CSS and email best practices (deliverability, GDPR)
What the job involves
- As CRM & Email Marketing Coordinator, you will take a starring role helping build our customer communications and support the CFG member community
- You will be involved in our new learning platform and related comms, as well as building out workflows, automations and dynamic content options to deliver a successful CRM & email marketing programme
- Product Email & Customer Comms:
- Manage our email/SMS comms for our product user journeys and product lifecycles
- Use tools such as MailChimp and Hubspot for email deployment, tracking and reporting
- Build, measure and analyse member engagement driving activity, working closely with the wider marketing team to deliver end-to-end marketing campaigns
- Be a champion for brand and best practice regarding customer communication, boosting brand awareness and loyalty with our audiences
- Customer Journey & Lifecycle
- Build out workflows, triggers and communication plans to engage segments at key lifecycle stages
- Continually assess and iterate on all CRM activity across our potential customer bases and ensure performance across key metrics
- Work with the wider team on member customer service, feedback reports and community insights to enhance and improve communications
- Marketing Automation, Optimisation & Reporting
- Build out, test and optimise all marketing automation communication flows
- Monitor and report on data and insights for campaigns and product marketing funnels
- Improve funnel conversion and identify opportunities for growth or enhancing customer journeys
- Work with marketing team for re-engagement campaigns and re-marketing efforts on products
- Look for technology or innovations to drive efficiencies and further automation
- Segmentation & Lifecycle
- Work with the wider team on data and insights in relation to segmentation, funnels, and campaign activations
- Map out customer segments, user experience and lifecycle for CFG members
- Assist with building out B2B partner and client lifecycle comms
Application process
- Shortlist will be invited to complete a short video interview
- Shortlist from the video interview to meet with the CRM & Email Marketing Manager and Marketing Director
- Final candidate/s wider team meet and greet / interview
Salary benchmarks
Our take
Only roughly 10% of the world’s web and software developers are women, with the tech industry remaining dominantly male despite efforts to close this gender gap. Since 2014, Code First Girls has been on a mission to tackle this issue, providing coding courses at no personal cost that connect underrepresented talent to job openings.
By partnering with companies, Code First Girls enables them to access female and non-binary talent, covering training costs through their existing diversity initiatives. In this way, the company has grown into the UK’s largest provider of free coding courses for women and non-binary people, used by a number of huge industry names including Goldman Sachs, Deloitte, Rolls Royce, and GCHQ.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Sep 2022
$6m
SERIES A
Total funding: $6m
Company benefits
- Annual leave: 20 days + 7 days over Christmas + 1 Special Occasion Day (+ 8 bank holiday days). Optional: Buy or sell 3 days of holiday, 1 Giving back day, option to work 2 days over the festive period and get additional days back.
- Parental leave: 16 weeks full pay for the primary caregiver, 6 weeks full pay for the secondary caregiver. Phased return to the office for the primary caregiver (work for 4 days at full pay for 2 months).
- Flexible working: Our working hours are 9.30am - 5.30pm Opportunity to work from abroad for up to 90 days a year.
- Free CFGdegree education: After working at CFG for 6 months you are able to take our 16 week CFGdegree, worth £10,000 of education!
- 6% matched pension: CFG will match your pension contribution up to 6%
- Length of service: After 3 years you get an extra day of annual leave, 2 extra days at 4 years and 3 extra days at 5 years (and 5+ years). After 5 years a 2-month sabbatical, first month paid, 2nd month unpaid is available.
- Mental health support: Free access to Spill, which offers employees free workplace support therapy sessions.
Company HQ
Bermondsey, London, UK
Leadership
Anna Brailsford
(Co-Founder & CEO)Board Member for Inclusion and Diversity at the Institute of Coding. Founded and was CEO of performance management solution Frisbee. Previously LinkedIn's Commercial Director for EMEA.
Matt Clifford
(Co-Founder & Non-Executive Director)Co-founder and Executive Chair of Entrepreneur First. Founding Chair of the Advanced Research and Invention Agency (ARIA). Former Council Member and Non-Executive Director at Innovate UK.
Alice Bentinck
(Co-Founder & Non-Executive Director)Co-founder and CEO at Entrepreneur First. Board Trustee at employment-focused nonprofit Generation. Has been a member of Imperial College London's Computer Science Department Industrial Liaison Board since 2015.
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