B2B Growth Marketing Manager, Squarespace
Tock
$97-140k
Website builder and ecommerce platform
Job no longer available
Website builder and ecommerce platform
1001+ employees
Job no longer available
$97-140k
1001+ employees
Company mission
To help people with creative ideas stand out and succeed.
Role
Who you are
- 5+ years experience as a B2B Growth Marketer or in a similar role, with experience driving customer acquisition and revenue growth
- 3+ years experience developing strategic, comprehensive marketing strategies
- Proficiency interpreting large amounts of data and identifying relevant insights
- Proficiency in digital marketing channels, including; paid advertising, SEO, social media marketing, email marketing, and content marketing
- Experience with marketing automation, CRM platforms, and data reporting tools. Hubspot experience ideal
- Creative mindset with the ability to quickly pivot and experiment with new ideas
- Experience with continuous improvement
- Experience in the restaurant, hotel, or hospitality industry ideal
What the job involves
- Oversee strategy, planning, and overall execution of growth marketing programs
- Use market research to identify opportunities for growth, gain an understanding of our target audience
- Manage marketing campaigns across channels including digital advertising, email marketing, social media. and more
- Plan and buy paid social media
- Optimize marketing campaigns to maximize conversion rates, reduce customer acquisition costs, and increase revenue
- Use data analytics tools to report on important performance metrics, and use insights to make decisions and improve marketing strategies
- Manage media partnerships
- Oversee channel expansion and testing
- Determine learning agenda; use data and design experiments to inform recommendations and decisions
- Collaborate with Tock leadership and capability leads to develop and to determine and prioritize growth strategies across product, marketing and sales
- Collaborate with teams, including product, sales, and account, to develop integrated marketing programs that align with our goals
- Stay current with industry trends, new technologies, and growth hacking techniques to inspire creativity and stay ahead of the competition
Our take
Chances are you have already landed on a website developed using Squarespace. Millions of small businesses, entrepreneurs, creatives, and professionals have used the company's suite of products manage their projects and businesses through websites, domains, e-commerce, marketing tools and scheduling.
Thanks to its ability to allow anybody to build a website without any coding knowledge, Squarespace has positioned itself as an industry leader, despite fierce competition from the likes of WordPress and Shopify, who are both larger businesses on paper.
Since its creation in a dorm room in 2003, Squarespace launched a direct-listing on the New York Stock Exchange in May 2021 with a valuation of $6.8 billion, though this has dropped to $4.8 billion in the proceeding few years. Nevertheless, Squarespace has expanded to offer a wide range of tools that go beyond simple website production. The company remains focused on further developing new capabilities, all whilst maintaining its overall goal of simplicity.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2021
$300m
GROWTH EQUITY VC
Jul 2019
$0.1m
GRANT
Total funding: $378.8m
Company benefits
- 100% health, dental and vision coverage for you and your dependents
- Up to 20 weeks of paid family leave
- Fertility & adoption benefits
- 401k match
- Flexible PTO
- Mental health coverage, including free access to Talkspace, Headspace, and Ginger
- Equity plan for all employees
- Donation match
Company HQ
Hudson Square, New York, NY
Leadership
Anthony Casalena
(CEO)Studied Computer Science at University of Maryland. Founded Squarespace in 2003 and has served as CEO since its inception. Remains actively involved in the engineering, design, and product teams within the organization.
Salary benchmarks
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