Content Marketing Manager, Color
Data-driven platform for population healthcare
Be an early applicant
Data-driven platform for population healthcare
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To provide a data-driven approach to helping everybody lead their healthiest lives possible.
Role
Who you are
- The ideal candidate is highly skilled at finding unique story angles for our brand and demand efforts, and can translate technical/clinical capabilities into customer benefits
- Youâll excel in this role if youâre a natural collaborator, able to balance multiple projects at once, and contribute new ideas
- 8-10 years of experience in content creation, social media management, and content strategy with a portfolio showcasing a mix of social, digital, and long-form content
- Experience managing content for healthcare, digital health benefits, health tech, health-adjacent organizations or benefits decision makers is preferred
- A track record of working independently and proactively, with a self-starter approach and the ability to take initiative in a fast-paced, evolving environment
- Proven experience in working across marketing and communications functions to support executive content needs, including op-eds, bylines, and thought-leadership blog posts
- Excellent written and verbal communication skills, with proven success in managing content calendars, timelines, and deadlines
- A collaborative mindset and flexibility to adapt to changing priorities, with strong problem-solving skills and the ability to manage multiple projects simultaneously
What the job involves
- Color Health is looking for a Content Marketing Manager to help effectively communicate Colorâs story by creating thoughtfully crafted content that supports our brand, demand, and communications efforts by pulling out subject matter expertise throughout our organization, and helping manage the process and flow of different pieces of content as they get created, approved, published
- As a core part of the marketing team, youâll lead and participate in collaborative efforts with several cross-functional teams to conceptualize, produce, and execute content for web (blogs, newsletters), social, 3rd party syndication (op-eds, webinars, guides), and other channels to effectively communicate our value proposition, build brand awareness, and generate quality leads, all while maintaining a consistent and authentic voice across platforms
- Through regular performance analysis and trend tracking, youâll continuously refine our content strategy to maximize impact and maintain a consistent and authentic voice across all platforms
- Get tuned into the Color brand story and stay on top of industry developments, news, and trends; strategically bring these two sides together to pitch and create timely, relevant, and ownable content
- Proactively connect with stakeholders in marketing, communications, and medical affairs to drive content projects to completion, managing all stages from ideation to creation, revision, approvals, publication, and promotion
- Contribute to ideation on new content for thought-leadership and demand programs, including blogs, case studies, reports, and guides, keeping messaging fresh and relevant
- Amplify content across social media to broaden the reach and impact of the content youâre producing, ensuring alignment with broader demand and brand goals
- Collaborate with the communications team on executive blog posts, bylines, and op-eds to further amplify Colorâs thought leadership and reinforce a cohesive brand voice
- Support and execute webinar content by collaborating with subject matter experts to develop compelling, relevant webinar material that resonates with target audiences
- Act as a strategic content partner on cross-functional programs, working directly with activation and promotion teams to define objectives, set key performance indicators, align on handoff expectations, and meet deadlines
- Initiate, own, and manage thought leadership programs end-to-end, with deep collaboration and enthusiastic partnership across the company to bring forward Colorâs unique point of view
- Strategically use SEO tools and data insights to guide content decisions, identify content gaps, and ensure alignment with search trends that can improve content visibility and drive demand
- Develop and maintain a reporting cadence to measure the performance of content across platforms, making data-driven recommendations to optimize future content initiatives
- Maintain the integrity of our brand narrative through consistent voice, style, and tone in all writing and editing
Our take
The genetic testing market is hugely promising, with an annual growth rate of over 10%, itâs expected to grow to a $21 billion industry by 2027. Colorâs main offering is genetic testing, an increasingly popular preventative healthcare strategy which informs patients about inherited health risks, and puts them in contact with counselors to work on a response plan.
There are plenty of prominent actors in the marketplace, with 23andMe the most well known. However, Color stands out from its competitors by not working in the direct-to-consumer market, but by partnering up with employers, unions and governments to provide population-wide insights. The companyâs client list is impressive, including the National Institutes of Health and the State of California, as well as Salesforce, Levis and Visa.
Thanks to a near $170 million series D funding round at the beginning of 2021, the companyâs value hit âunicornâ status as it surpassed $1.5 billion. The companyâs future growth will be interesting to watch, a new behavioral healthcare solution announced in October 2022 alongside the acquisition of mental health platform Mood Lifters. These developments are in line with Color's aim to build a wider infrastructure for a tech-based public health approach and indicate a push for a future IPO.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Nov 2021
$100m
SERIES E
Jan 2021
$167m
SERIES D
Total funding: $454m
Company benefits
- đ° Competitive salary
- ⨠Comprehensive medical, dental, vision, life, and disability benefits
- đ 401k match
- đ Monthly phone and wifi stipend for employees
- đ Generous vacation policy, paid holidays and company-wide recharge days
- đź Equal paid parental leave for birthing and non-birthing parents
- 𧏠Four complimentary clinical-grade genetic testing kits for you and your family
Company values
- Embrace change as our opportunity
- Make the complex simple
- Drive impact at scale
- Own the outcome
- Nurture Optimism
Company HQ
Ingold - Milldale, Burlingame, CA
Articles
Leadership
Othman Laraki
(CEO)After an MBA at MIT, they worked at Google as a Product Manager for almost 4 years, prior to co-founding Mixer Labs and working at Twitter and Pinterest. They left this Board role at ESI Group in 2012 to co-found Color in March 2013.
Elad Gil
(Board Member)They hold a Ph.D. from MIT and has degrees in mathematics and biology from UCSD. Former Product Manager for Google Mobile Maps and was VP at Twitter before co-founding Color.
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