Senior Growth Marketing Manager, Output
Acquisition
$100-150k
Los Angeles based salary range.
More information about location
Creative software platform for music makers
Job no longer available
Creative software platform for music makers
21-100 employees
Job no longer available
$100-150k
Los Angeles based salary range.
More information about location
21-100 employees
Company mission
To give music producers all the tools they need to create amazing new music, sounds, and reach new inspiration.
Role
Who you are
- 5-8 years experience in performance marketing with in-platform media buying experience in Meta
- Experience in channel expansion and taking new channels from 0-1. This may include Reddit, Podcast Ads, OTT, to name a few
- Experience in SEO not required but a strong plus
- Must have subscription business model experience and experience working for beyond the mass-consumer market. Experience with a niche–consumer brand or in the B2B-space required
- Track record of hitting paid campaign performance goals and creative experimentation
- Advanced Excel and data analytics tools skills (Google Analytics, Looker / Tableau, Datastudio); ability to analyze data and summarize takeaways for a broad audience
- Dual brained performance marketer focused on the science of data while understanding the importance of emotional connection
- Deep empathy for the customer, interest or experience in making music on a computer or music production not required but a strong plus
- Experience setting direction for and managing marketing agencies
- Self-starter; comfortable with ownership and fast pace of an early stage growth business
What the job involves
- Own the business outcomes of Meta (Facebook etc.) and new channels as we expand, serving as a thought partner to the Senior Director, Growth Marketing and rest of User Acquisition team
- Roll out new channels, with well-considered plans for proving their effectiveness through LTV/CAC analysis
- Continuously improve your portfolio of performance marketing campaigns, making well-researched decisions about spend optimization to hit or exceed performance targets
- Partner with the Creative Director to test and explore creative concepts that move the needle
- Work hand-in-hand with Data Analytics to improve how we leverage our internal data in your channels, including improving eLTV/tCPA and evolving attribution methodologies
- Communicate channel results outwardly for the broader marketing team and business line owners, delivering performance results that are both digestible and actionable
- Own channel level relationships with media agencies
- Develop a roadmap with well-defined test plans that outline goals, strategy and operations, measurement and expected business impact
- Proactively offer ideas for testing: creative, channel, promotion, etc
- Own post-campaign analysis — identifying successes and failures as well as future testing that ladder up to business line performance goals
- Stay informed on industry trends, competitive landscapes and new technologies affecting digital marketing and digital distribution platforms
Our take
Output creates software for musicians. The platform aims to boost musical creativity and innovation by providing users with an endless range of instruments and sound manipulation tools. The company claims to be behind music created by and for famous names including Rihanna, Drake, Justin Timberlake, and Kendrick Lamar.
Founded by music composer Gregg Lehrman, the brand started by offering basic software for music makers working outside of a studio. The service has seen significant uptake from hobbyists and music enthusiasts, with a large portion of the company's income coming from Arcade, a database of music samples available for a monthly subscription fee.
Other providers such as Splice and Noiz exist and offer access to a library of music samples, but Output has now taken a more holistic approach. What started as software has now expanded into a suite of products, including instruments and even customised furniture. An AI music "co-producer" to spark creativity was launched in 2024, indicating Output's continued push for innovation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-20% employee growth in 12 months
Company
Funding (1 round)
Oct 2020
$45m
SERIES A
Total funding: $45m
Company benefits
- We have embraced the “work from anywhere revolution” and will continue to hire all roles remotely unless otherwise stated
- Our Los Angeles office will remain open to those needing a space or looking for a place to collaborate with other teams
- Our culture has always valued our employee’s work-life balance and we offer 5 weeks of PTO
- Excellent health care
- Community of music enthusiasts- with access to our music studios (once it is safe to return)
Company HQ
Chinatown, Los Angeles, CA
Leadership
Gregg Lehrman
(CEO)Having studied at Cornell, they worked as an Assistant to Hans Zimmer and a Creative Director of Silkscreen Music. They spent 2 years as Executive Producer of Universal Music Publishing Group before founding Output in November 2013.
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