Product Marketer, FlowFuse
Low-code programming platform
Job no longer available
Low-code programming platform
1-20 employees
Job no longer available
1-20 employees
Company mission
To empower customers to seamlessly integrate IT and OT environments allowing teams to quickly connect, collect, transform, and visualise data to optimize industrial workflows.
Role
Who you are
- Proven experience in product marketing, preferably in a B2B SaaS environment
- Strong understanding of software development, deployment, and management
- Excellent written and verbal communication skills, with the ability to create compelling content
- Ability to translate technical product features into clear and concise benefits for users
- Experience with various marketing channels and tools, including digital marketing, content marketing, and social media
- Analytical skills to measure marketing effectiveness and optimize campaigns
- Collaborative and able to work effectively across different teams
- Requirement to be familiar with the industrial sector, IIoT, Iot or similar
- Node-RED knowledge and familiarity is a plus
What the job involves
- In this role, you will be responsible for developing and executing marketing strategies that drive adoption and growth of the FlowFuse platform.
- You will work closely with product, engineering, and sales to understand and shape our product roadmap, target audience, and market trends.
- Your primary focus will be to effectively communicate the value of FlowFuse to our target audience, drive demand, and support our overall business growth
- Develop and execute comprehensive product marketing strategies to drive product adoption and achieve revenue targets
- Clearly articulate the value proposition of FlowFuse and its features to target audiences
- Increase market awareness and generate demand for FlowFuse solutions
- Support the sales team with effective marketing collateral and tools
- Gather and analyze market and customer insights to inform product development and marketing strategies
- Join a team that includes a content writer and marketing generalist, reporting directly to the CEO, and set the vision for what Product Marketing a FlowFuse looks like
- Week 1-4:
- Immerse yourself in FlowFuse's product, strategy, and market
- Familiarize yourself with the Node-RED ecosystem and competitive landscape
- Meet with key stakeholders across product, sales, and engineering
- Review existing marketing materials and identify areas for improvement
- Week 5-8:
- Develop a deep understanding of our target personas and their needs
- Start developing key messaging and positioning for FlowFuse
- Begin working on content for upcoming product launches or feature releases
- Analyze current marketing performance and identify key metrics for tracking success
- Week 9-13:
- Develop and begin executing on initial marketing campaigns
- Create sales enablement materials to support the sales team
- Gather customer feedback and market insights to refine messaging and strategy
- Establish processes for ongoing market analysis and competitive intelligence
Application process
- Initial Screening: Review resumes and cover letters to assess candidate qualifications and experience
- First Interview: Conduct a phone or video interview to further evaluate candidate skills, experience, and cultural fit
- Second Interview: In-depth interview with the hiring manager and other team members to discuss specific experience, skills, and how the candidate aligns with the product strategy and pillars
- STAR interview - Behaviour interview to understand if there’s value alignment
- Assessment/Presentation: May require a work sample, case study, or presentation to demonstrate the candidate's abilities
- Final Interview: A final interview with key stakeholders
- Offer: Extend an offer to the selected candidate
Our take
FlowFuse, formerly FlowForge, was founded by Nick O'Leary and ZJ van de Weg using Node-RED software to create a platform for low-code development. Node-RED primarily allows Internet of Things (IoT) developers to swiftly build applications while addressing all of their peripheral devices and tasks at the same time. A key challenge facing Node-RED users is the time and resources needed to produce projects beyond small-scale prototypes.
FlowFuse seeks to remedy this issue by providing a service platform to help Node-RED projects run at scale. FlowFuse enables low-code developers’ swift integration of their projects with a UI that allows users to manage everything from a single pane. Other services FlowFuse provides are hosting, audit logging, security, and role-based access control.
Using low-code tool Node-RED affords FlowFuse a unique place in the industry. As many of the start-up’s more established competitors provide tools for manual backend development, Node-RED may have an edge when it comes to user accessibility. A challenge FlowFuse might face will be handling more specialized coding requirements that a pre-packaged and simplified low-code environment may struggle with.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Nov 2022
$7.2m
SEED
Total funding: $7.2m
Company values
- Results
- Iterative Improvement
- Collaborative Community
- Constructive Candor
- Customer Empathy
Company HQ
Union Street, San Francisco, CA
Leadership
Zeger-Jan van de Weg
(CEO)Previously a Developer, Senior Backend Engineer and Engineering Manager at Gitlab inc.
Nick O'Leary
(CTO)Previously a Senior Software Engineer and Node-RED Project Lead at IBM.
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