Vice President of Marketing, AutoRABIT
$230-250k
+ Bonus
More information about location
Salesforce DevOps Solutions
Job no longer available
Salesforce DevOps Solutions
201-500 employees
Job no longer available
$230-250k
+ Bonus
More information about location
201-500 employees
Company mission
AutoRABIT's mission is to make Salesforce development easier
Role
Who you are
- 10+ years of marketing leadership experience in high-growth B2B SaaS or technology companies, with significant ownership of Demand Generation programs
- Demonstrated success delivering pipeline and revenue through high-performance integrated marketing campaigns
- Expertise in inbound, outbound, ABM, and performance marketing
- Strong analytical mindset with experience using Pardot, Salesforce, Google Analytics, and similar platforms
- Exceptional communication skills and ability to collaborate cross-functionally
- Track record of scaling and mentoring high-performing marketing teams
- High initiative, strategic thinker with a growth mindset
What the job involves
- The VP of Marketing is responsible for driving sustained, predictable pipeline and revenue growth, with Demand Generation as the top priority
- This role owns the full demand engine—strategy, execution, optimization, and reporting—and ensures Marketing consistently delivers high-quality leads that convert
- You will join a high-performing team, optimize return on marketing investment, enhance our brand positioning, and partner closely with Sales, Customer Success, Product, and the Executive Team to accelerate AutoRABIT’s growth
- And you will evolve the data analysis and reporting capabilities of the organization to drive data-driven decision making
- Own the full-funnel Demand Generation strategy and execution, ensuring consistent delivery of qualified pipeline
- Create and deliver annual MQL targets and continuously optimize conversion to SAL, SQL, and Opportunities
- Build and refine multi-channel demand programs (paid search, paid social, ABM, content, events, email nurture, retargeting)
- Optimize spend and channel mix with an obsession for improving efficiency and measurable return on investment
- Measure and improve funnel conversion rates; identify bottlenecks and implement rapid, data-driven experiments
- Use analytics and attribution tools to provide visibility into campaign performance and pipeline contribution
- Partner closely with Sales leadership on shared KPIs, feedback loops, lead handoff, and quality monitoring
- Ensure demand programs support ICP refinement, vertical strategies, and product roadmap priorities
- Adhere to set internal controls
- Lead the company’s overall Marketing vision—brand strategy, demand generation, positioning, and budget optimization—with demand generation as the primary driver of growth
- Build the quarterly Marketing strategy and OKRs tied to pipeline and revenue outcomes
- Develop and maintain strong brand positioning to fuel demand and support GTM differentiation
- Anticipate future campaign needs based on market trends, competitive intelligence, and product releases
- Build, manage, and mentor a high-performing team across demand gen, operations, content, brand, and product marketing
- Modernize capabilities in performance marketing, automation, and marketing operations
- Manage and optimize agency and vendor relationships to maximize campaign effectiveness and ROI
- Leverage data to drive investment decisions, funnel optimization, and market expansion
- Communicate key performance metrics to executive stakeholders, including campaign effectiveness, pipeline health, and ROI
- Maintain dashboards for attribution, conversion rates, channel ROI, and other performance KPIs
- Use insights to continuously refine targeting, messaging, and channel strategy
- Partner with Sales to deliver messaging, assets, and enablement that accelerate deal velocity and outbound performance
- Work with Product to align campaigns with releases and roadmap priorities
- Collaborate with Customer Success to support retention, upsell, and lifecycle marketing
- Ensure all marketing communications serve the primary purpose of supporting demand generation and revenue objectives
- Oversee content development: whitepapers, surveys, case studies, webinars, guides, etc
- Maintain a unified brand voice across all channels and materials
Our take
Fortune 1000 companies in regulated industries now need to manage their Salesforce environments and Salesforce development with the same rigor and vigilance they have learned to apply to the rest of their more traditional IT apps and systems.
AutoRABIT helps them do this with DevSecOps solutions that are created specifically for the differences in the Salesforce environment. The company is distinguished by its impressive array of products and services from Salesforce data recovery to merging of CRM code from different developers.
The startup is now shifting its focus from operational and security capabilities to cost-reduction strategies. That means investing a portion of new funding into AI and machine learning technologies for automation.
The difficulty for AutoRABIT will be competing on so many fronts. Salesforce tooling is now an incredibly large industry with many individualised use-cases, each with their own startups developing powerful, cutting-edge products. Perhaps the company’s impressive growth will give it the opportunity to acquire some of these new players and protect its market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
May 2022
$26m
SERIES B
Jun 2021
$7.3m
EARLY VC
Total funding: $45.8m
Company benefits
- A chance to grow within the company
- An opportunity to make a real difference in a dynamic work environment
- A work community that supports your personal development and wellbeing
- An internationally diverse team of technically strong professionals
Company HQ
Financial District, San Francisco, CA
Leadership
Vijay Rayudu
(CTO & Co-Founder)Previously Director of Operations at TechSophy. Before that worked as a Senior Development Manger at Cordys Hyderabad.
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