Senior Director of Growth Marketing, TravelPerk
+ Equity
3 days a week in office
Corporate travel platform
Be an early applicant
Corporate travel platform
1001+ employees
Be an early applicant
+ Equity
3 days a week in office
1001+ employees
Company mission
To connect people in real life in the most enjoyable and sustainable way possible.
Role
Who you are
- If you possess a combination of strategic vision, a passion for data, and a proven track record in driving growth and owning pipeline within the B2B SaaS space then we’d love to talk to you
- 10+ years of marketing leadership experience in B2B SaaS, with a strong focus on growth and demand generation
- A proven history of building and scaling high-performing marketing functions that deliver meaningful pipeline and revenue impact
- Deep expertise in paid and organic growth channels
- A data-obsessed mindset, with hands-on experience in tools like Google Analytics and a track record of making informed, performance-driven decisions
- Bonus points for experience leading Field and Partner Marketing teams in high-growth environments
- You think big, but you know how to get things done
- You’re collaborative, clear, and not afraid to ask questions
- You lead with empathy and accountability
- You know the difference between activity and impact — and you focus on what matters most
- You love building things, not just running them
What the job involves
- We’ve created a brand-new role: Senior Director of Growth Marketing
- Reporting into our VP of Marketing, you’ll lead our digital, field, and partner marketing teams
- And most importantly, you’ll own pipeline generation across our global markets
- This role isn’t about keeping things running. It’s about building what’s next
- Set and deliver bold, growth-focused marketing strategies that align with company goals and directly drive pipeline and revenue
- Lead, motivate, and grow a world-class team across Digital (SEO/Organic, Paid Search/Media), Field, and Partner Marketing—bringing energy, clarity, and purpose to their work
- Define ambitious OKRs and build a high-performance, data-driven culture centered on ownership, experimentation, and constant improvement
- Take full ownership of pipeline forecasting, tracking progress against quarterly and annual targets, and ensuring marketing is always driving the business forward
- Own the strategy and performance of our digital, field, and partner marketing programs across key global markets
- Lead the charge on customer acquisition through paid, organic, and SEO channels - working closely with internal experts and agency partners
- Launch and refine multi-channel campaigns that reach the right audience, at the right time, through the right mix of paid, owned, and earned media
- Continuously optimise marketing performance through rigorous A/B testing, experimentation, and a mindset of curiosity and iteration
- Stay plugged into the latest in B2B SaaS marketing - keeping ahead of trends, tools, and tactics to ensure we’re always raising the bar
- Be the marketing lead on pipeline - partnering closely with sales leadership to ensure alignment and unlock new revenue opportunities
- Work hand-in-hand with the SDR team to streamline lead handoffs and maximise pipeline conversion
- Partner with Sales, Country Managers, and Partner Managers to go after key accounts and accelerate deal velocity, including through Account-Based Marketing (ABM) plays
- Build strong relationships with partners to design and deliver standout co-marketing campaigns
- Collaborate across marketing teams - from brand to integrated marketing and marketing ops - to shape channel strategy and execute high-impact, integrated campaigns
- Build strong reporting frameworks to track performance, drive insights, and make informed, agile decisions
- Take ownership of pipeline performance reporting, working with analytics and revenue ops teams to improve attribution, forecast the funnel, and prove the impact of marketing
- Share regular updates and actionable insights with leadership - using data to refine strategy and keep everyone aligned on what’s working and what’s next
Our take
Although business travellers are often at the forefront of driving company growth, booking travel is typically a logistical nightmare as corporate travel tools are underdeveloped and stuck way in the past. TravelPerk has built a platform free from micromanagement, creating an experience that puts business travellers first.
TravelPerk's number of active users has grown year on year. Further, as well as more customers using the platform, those on it are using it more regularly. This is a clear signal that TravelPerk has a product market fit and is in scaling mode. The company has more than 2,000 customers, including scaleups like Revolut, Farfetch and Beyond Meat.
According to TravelPerk, its unit economics are strong already, which puts it in a strong position to grow without diluting itself too much through investment. The company is still innovating and said it is planning to release more products that will give the business traveller more freedom and flexibility than ever before. Its new Edinburgh hub and partnership with fintech unicorn Pleo, TravelPerk is undoubtedly committing to a period of scaling. Exemplifying this is its Series D funding of $104 million awarded in January 2024, which will boost TravelPerk's AI and automation capabilities to aid its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Jan 2025
$200m
SERIES E
Jan 2024
$104m
SERIES D
Total funding: $735.7m
Company benefits
- Stock options in the company
- Great healthcare benefits, including private healthcare and wellness programs
- Beautiful office with different spaces for every mood
- Fully stocked kitchen loaded with healthy food, snacks, and coffee
- Generous vacation time and flexible working hours
- The finest tech and anything else you need to do your best work
Company values
- We are owners
- Impact over effort
- A 7* experience
- We are a team
- Be a good person
Company HQ
El Parc i la Llacuna del Poblenou, Barcelona, Spain
Articles
Leadership
Avi Meir
(CEO)Founded Hotel Ninjas (hotel software) acquired 2 years later by Booking.com. Previously VP of budgetplaces.com (marketplace for hotels).
People progressing
Initially joined the TravelPerk team in 2020 as a Data Analyst before becoming a Senior Data Analyst in 2021 and a Data Analytics Manager in 2022.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at TravelPerk
Felicia Norman-Williams (VP People)
- We have created the Perk Promise: our commitment to ensuring our people live their best life, do their best work and fulfil their potential in a community where they feel like they belong. This forms part of our Belonging philosophy, centred on creating an inclusive workplace.
- Beyond nationality and gender, we embrace various forms of diversity. Our hiring processes and language are inclusive, encouraging all candidates to apply. We follow a meritocratic approach in rewarding the right behaviours and performance.
- In our Tech department, we're dedicated to supporting women in tech. We’ve launched the TravelPerk Academy in partnership with All Women, promoting equal opportunities. Our first graduates include five talented women who became our Software Engineers. We also have a 'Women in Builders' community, which provides a safe space for women in tech to learn and share together. We run workshops on product diversity, inclusion, and unconscious bias for the Builders team.
- Through these efforts, we cultivate a diverse, inclusive organisation where every individual can excel, contributing to our shared success
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