Customer Marketing Manager, Coursera
EMEA
More information about location
Online learning platform
Be an early applicant
Online learning platform
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To provide life-transforming learning experiences to learners around the world.
Role
Who you are
- The ideal candidate will have experience creating and managing successful customer marketing programs, upsell and cross-sell campaigns, customer storytelling, and collaborating with cross-functional teams and be comfortable traveling for up to 15% of the time for customer events within the region
- Proven experience (3+ years) in B2B marketing with a focus on customer marketing, demand generation, or similar roles
- Hands-on experience with marketing automation tools, webinar tools, and CRM systems like Salesforce
- Demonstrated history in taking a data-driven approach to decision-making and program optimization
- Experience running virtual or in-person customer events, roundtables, etc
- Demonstrated communication, cross-functional collaboration, and project management skills
- Experience working closely with and enabling sales and customer success teams
Desirable
- Demonstrated strategic and tactical thinking, with the ability to adapt to an ever-changing environment and manage competing priorities
- Experience working with a global team
- Strong writing and storytelling skills
What the job involves
- We are seeking an experienced Customer Marketing Manager to execute regional customer advocacy, engagement, and demand generation initiatives that drive adoption, expansion, and loyalty within our existing customer base in EMEA
- Execute regional customer advocacy, engagement, and education initiatives aligned with global and regional strategies
- Identify, manage, and oversee the creation of customer stories, case studies, and testimonials specific to the EMEA region
- Execute regional upsell and cross-sell campaigns to generate demand for additional products and capture customer whitespace
- Work closely with regional sales and customer success teams to identify opportunities for customer engagement and provide them with enablement materials to support ongoing engagement
- Monitor, analyze, and report on the performance of regional customer marketing campaigns, making data-driven suggestions for improvement
- Share best practices and insights with other regional team members to foster knowledge sharing and collaboration
Salary benchmarks
Our take
Coursera was founded by Daphne Koller and Andrew Ng in 2012 with a vision of providing life-transforming learning experiences to learners around the world. It partners with universities and other educational institutions to deliver online courses to 40 million students, covering subjects like technology, business, science, and even autonomous cars.
Coursera sees itself as helping people get ready for the next wave of technological advancement. It is preparing individuals, companies, and governments to meet that challenge head-on and turn this disruption into opportunity. To help achieve this, it also has specific product offerings for the corporate market, as well as for governments and nonprofits.
The model of online courses that anyone can attend is very scalable, making Coursera appealing to investors, especially when the online education market is expected to be worth $20bn+ by 2023. Further, it received B Corp certification in February 2021, propelling its efforts to reduce barriers to high quality education.
Steph
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jul 2020
$130m
SERIES F
Apr 2019
$103m
SERIES E
Total funding: $443.1m
Company benefits
- Coursera covers the cost of tuition so you can earn a free master’s degree and develop new skills. That’s on top of free, lifelong access to courses and certificates on the platform
- We offer medical, dental, and vision insurance for you and your dependents. Plus, free access to counseling and mental health services
- Get up to 16 weeks of fully-paid parental leave when you grow your family and bring a new child into your life
- We host Make-a-thon events twice a year to promote community and innovation. During Make-a-thon, you’ll dedicate time to attend workshops, work on passion projects, and pursue ideas outside of your day-to-day work
- Take paid time off when you need it. We have time off policies that promote flexibility so you can tailor your work schedule when life calls
- Our flexibility extends to where you work. You can choose to work from home, work from one of our offices, or try a combination of the two
- Employees earn company stock, so you can own what we build together and share in our success
Company values
- Betterment - We work with persistence to improve ourselves, our teams, and our products
- Boldness - We strive for greatness by facing challenges with courage and determination
- Deep honesty - We are truthful and sincere with learners, partners, and our fellow teammates
- Solidarity - We go the extra mile for each other as we work to transform lives through learning
Company HQ
Mountain View, CA
Articles
Leadership
Andrew Ng
(Chairman)CEO of Landing AI (helping companies adopt AI). Also a Professor of Computer Science at Stanford.
People progressing
Joined as an Enterprise Implementation Manager. Promoted three times to Senior Manager within four years. Less than 2 years later, they were promoted to Director of Professional Services.
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