Senior Lead of Analytics, Gopuff
Growth Marketing
Food, alcohol, and daily essentials delivery service
Job no longer available
Food, alcohol, and daily essentials delivery service
1001+ employees
Job no longer available
1001+ employees
Company mission
To deliver food, drink, supplies, and essentials to customers' doorsteps, safely and quickly.
Role
Who you are
- Gopuff is seeking an experienced analytical leader to join the Growth Marketing Team and lead Growth analytics across Performance Marketing and CRM
- 8+ years of experience working as a Senior Analytics lead, with a proven track record of driving growth through analysis and insights
- Extensive experience working in fast paced environments, with the ability to use data and storytelling to drive key initiatives within the business
- Proficiency in quantitative analysis, using large datasets to generate insights and deliver actionable next steps for the Growth Team
- Experienced in SQL etc. for querying databases and performing data transformations
- Familiarity with data visualization tools like Looker
- Extensive experience with paid media attribution, inclusive of app MMPs, and web
- Understanding of API integrations and data ingestion processes for updating customer attributes and events
- Experience with marketing analytics, customer lifecycle analysis, and campaign performance measurement
- Experience working with customer engagement platforms like Braze or similar tools
- Experience with media analytics and incrementality testing methodologies for paid media
What the job involves
- This role is an Individual Contributor position that offers a unique opportunity to lead insights for the Growth Team, delivering new opportunities to maximize impact for Gopuff marketing strategies and tactics
- Success in this role will be dependent on being a self-starter, who leverages their advanced analytical skills to deliver actionable insights, that shape marketing efforts to create a step change for the Gopuff Business and its KPIs
- Partner with channel leads within the Growth team to build incrementality frameworks inclusive of test design, implementation and analysis
- Analyze customer behavior and campaign performance data to identify insights that inform Growth strategies and optimizations
- Continually improve paid media attribution working closely with the Media Agency, Growth Team, Engineering and XFN
- Build and maintain dynamic customer attributes, events, and cohorts in Braze to support targeted campaigns
- Partner with engineering teams to define requirements for new custom attributes, events, and API integrations
- Conduct QA for custom events and attributes to ensure accuracy and proper ingestion into the CRM platform
- Develop and maintain dashboards and reporting tools to track key Growth KPIs and Metrics
- Be an advocate for data led decision making, influencing XFN, Senior Leadership, and External Partners
- Provide recommendations for improving campaign targeting and personalization based on data analysis and trends
- A/B and multivariate testing experience, inclusive of test design, reporting and analysis to understand incremental lift
Our take
Gopuff was an early player in the last-mile delivery space, offering consumers access to a wide range of consumer goods (including food and alcohol) with delivery in ~30 minutes through its network of micro fulfillment centers, from which a fleet of drivers pick up and drop off orders.
Gopuff currently operates in over 1,000 cities and is adding more. The company has made several strategic acquisitions to charge its growth – including UKs Fancy and Dija, and US BevMo!. However, the company faces increased competition on all sides, from Getir (who recently acquired Gorillas), Glovo, and Zapp, as well as high operating costs.
The company has added a range of new capabilities to its platform, launching features to eliminate former pain points by including advance order scheduling, gifting, and in-store pickup. After abandoning plans to IPO in mid-2022, it is focusing back on profitability, though the company has faced some scrutiny over its methods and has had to search further afield for funding at a time when venture capital is scarce. Regardless, Gopuff is well set to remain a major player in the market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Dec 2021
$1.5bn
CONVERTIBLE
Jul 2021
$1bn
SERIES H
Total funding: $5.0bn
Company benefits
- Gopuff employee discount
- Career growth opportunities
- Internal rewards programs
- Annual performance appraisal and bonus
- Equity program
Company HQ
Northern Liberties, Philadelphia, PA
Leadership
Yakir Gola
(Co-CEO & Co-Founder)Founded GoPuff whilst studying at Drexel University.
Rafael Ilishayev
(Co-CEO & Co-Founder)Rafael studied at Drexel University with Yakir, where they co-founded Gopuff together in October 2013, and have been co-CEOs since.
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