SEO Director, Red Ventures
Bankrate Media Partnerships
$130-210k
+ Equity
More information about location
Media and publishing company
Job no longer available
Media and publishing company
1001+ employees
Job no longer available
$130-210k
+ Equity
More information about location
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- Red Ventures is seeking an experienced Director of Search Engine Optimization (SEO) to help drive organic growth
- A self-starting, proven performer with at least 5 years of experience in SEO
- Agency Experience is preferred
- In-House SEO Experience is also preferred, but not required
- A proven leader and developer of talent with a track record of driving strong performance and growth from your team
- A frequent reader of SEO journals and newsletters. Stays close to industry trends. Opinionated about the long-term direction of organic search and can translate it into strategy
- Deeply familiar with Google’s quality rater guidelines, Google Search Central blog and SEO starter guides, Web.dev documentation, and the like
- Diligent in tracking your competitive landscape. Capable of identifying emerging competitor tactics, changes to the SERP, and themes from algorithm updates and can proactively and quickly adapt strategy
- Innovative thinking around using AI to improve team efficiency on monotonous tasks
- Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove the effectiveness of tactics
- Interested in full funnel testing and page optimization - bringing in traffic through organic search + on-page multivariate testing to optimize revenue per session
- Ability to work within Content Management System (CMS) like Wordpress and Storyblok
- Ability to collaborate with engineering to improve the CMS
- Familiar with the Scrum Agile Framework of software development
- Ability to use Microsoft Excel and Google Sheets tools like VLOOKUPs and Pivot Tables
- Very comfortable working with data using tools Google Analytics, Looker Studio, Google Tag Manager, and similar reporting platforms
- Ability to optimize SQL Queries or willingness to learn
- Basic ability to work with HTML, CSS, and JS as it relates to SEO
- Familiar with several SEO Suites and tools including: Ahrefs, SEMRush, SEOClarity, Botify, Google Search Console, and Screaming Frog
- Excited to learn how to utilize several proprietary in-house tools for audience identification and multivariate testing
- Comfortable working with business leaders in forecasting, budgeting, sensitivity analysis, and business modeling
- Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills; candidates must be comfortable measuring, interpreting, and making fast-paced decisions based on large volumes of sales and marketing performance data
- Always curious, with strong communication skills, confidence, and the ability to work with a variety of cross-functional teams
What the job involves
- As the Director of SEO, RV Partnerships, you will develop and lead a team and fully own the creation of the short and long-term strategies for a partnership with a leading name in financial content
- Being a SEO Director at Red Ventures allows you to work alongside an expert Editorial team, advanced Engineers, and a world-class Design team to create a robust SEO strategy to drive brand visibility
- As SEO Director, you will have the autonomy to build a strategy and work with internal product teams to develop tooling to support that strategy & learn faster
- An SEO Director is an integral part of a successful marketing strategy
- Own RV’s organic performance of the media partnership business
- Define and execute a resourcing strategy to staff your team
- Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams
- Test, innovate, and build custom solutions with our world-class digital marketing, data science, and big data talent
- Set and experiment with content promotion strategy with experience and creative teams using a wide array of digital tools and channels
- Leverage our proprietary primary source marketing stack to report on everything from operational (production) progress to upper funnel demand capture, rank position, and full funnel visibility to conversion and P&L metrics
- Keep our sites and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Hybrid Schedule & Flexible PTO: Take advantage of 3-4 days in-office per week and 1-2 WFH days per week (varying by team), and a robust Paid Time Off program that includes logging off for "Winter Week."
- Family Support, Planning, and Fertility: Our benefit offerings support every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more.
- Mentorship Culture: Find a mentor, be a mentor, say yes to something new. This is a place where you’re guaranteed to build connections that extend past your immediate team and even your tenure at RV.
- Purpose & Community: We empower employees to make an impact for causes they care about, and we invest heavily in systemic impact through nonprofits like Road to Hire.
- World-Class Wellness: In addition to the on-site amenities at HQ, our unique wellness benefits include free therapy sessions and counseling for U.S. employees and family members.
Company HQ
Indian Land, SC
Leadership
Ric Elias
(Co-Founder & CEO)Ric co-founded Red Ventures in 2000 and has served as the CEO since.
Salary benchmarks
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