Running a restaurant is expensive, and most of the costs are fixed. High street rents, rates, and staff need paying, no matter how many diners visit. Compared to the dark kitchen concept that has grown in popularity since the rise of Deliveroo, the virtual brand model (franchise) offers lower start-up investment for partners and is easier to scale.
Peckwater Brands provides existing kitchen operators with fully-serviced data-driven food concepts which include branding, platform listings, suppliers, recipes, packaging, staff training, and technology. The franchise operations fit into existing businesses, helping boost income.
In 2022, pub giant Stonegate Group was one of several partners to invest substantial funds into Peckwater Brands. This funding is being used to rocket-boost expansion with the aim of becoming the largest kitchen network in the UK. However, to do this, Peckwater Brands must continue its winning streak of hosting robust companies.
Steph
Company Specialist at Welcome to the Jungle