Content Strategist, Hook
£45-65k
+ Stock options
2-3 days a week in office (Liverpool Street, London)
Predictive revenue growth platform
Be an early applicant
Predictive revenue growth platform
21-100 employees
Be an early applicant
£45-65k
+ Stock options
2-3 days a week in office (Liverpool Street, London)
21-100 employees
Company mission
To reinvent how businesses engage with their customers and grow revenue from their existing customers using data and machine learning insights.
Role
Who you are
- If you’re someone who loves connecting ideas with audience insights, who gets excited about experimenting with new formats and finding fresh ways to tell a story, this is your opportunity to make a visible impact in a fast-growing, collaborative team
- Exceptional writing and editing skills, with a knack for adapting tone and style to different audiences and formats
- Solid understanding of SEO principles and best practices for optimisation
- Experience using marketing automation tools (HubSpot experience a plus)
- Strong analytical mindset, you know how to read data and use it to make better creative decisions
- A self-starter who thrives in a collaborative, fast-paced environment
What the job involves
- We’re looking for a creative, strategic Content Strategist to help shape the next phase of Hook’s content engine
- You’ll play a pivotal role in developing and executing a content strategy that engages our audience, drives inbound demand, and strengthens Hook’s position as a thought leader in the customer growth space
- Reporting directly to our VP, Customer Growth, you’ll create high-impact content across multiple formats, from whitepapers and reports to blogs, eBooks, newsletters, and social media (including video)
- You’ll combine creativity and storytelling with analytical thinking and SEO know-how to craft content that doesn’t just attract attention, but delivers measurable business results
- Build and evolve our content strategy: shape the narrative and ensure content aligns with our broader marketing and growth goals
- Create outstanding content: produce and manage a mix of thought leadership, educational resources, and campaign-driven content (blogs, whitepapers, case studies, videos, newsletters, etc.)
- Optimise everything for SEO: write with both humans and algorithms in mind, ensuring our content is discoverable and impactful
- Develop and execute social content plans: craft channel-specific narratives that engage our audience and drive conversations
- Write for paid campaigns: deliver compelling copy for paid social and digital ads
- Collaborate across teams: work closely with product, sales, and customer teams to uncover insights, stories, and opportunities for new content
- Liaise with freelancers: manage external contributors for design, video, and other creative needs
- Analyse and report on performance: use tools like Google Analytics and HubSpot to measure content impact and feed learnings back into strategy
- Stay plugged into communities: engage in relevant forums and online spaces to build Hook’s visibility and authority
- Our founder and team are incredibly passionate about creating a company culture that is diverse, inclusive, productive and enjoyable for all our colleagues
- As part of a growing start-up team, we expect a lot from you and will work hard to make sure you have everything you need to be at your best
Salary benchmarks
Our take
Hook are developing a powerful machine learning platform that informs subscription businesses which enterprise customers they need to focus on, and what actions they need to take to increase loyalty.
With the increasing amount of companies offering subscriptions as their main or additional revenue streams, the type of insights Hook provide are particularly relevant. They want to change how businesses engage with their customers by harnessing the power of technology, which will require a strong technical team.
Backed by some of the top early stage investors in Europe – including LocalGlobe and Mulesoft founder Ross Mason – Hook has already started working with customers, including some of the fastest growing companies in the world.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
50% female employees
Company
Employee endorsements
Opportunities to learn
"We have an unbelievably diverse set of people, from an array of different backgrounds, all of whom have come together to form our amazing team. One..."
Funding (2 rounds)
Dec 2023
$11.4m
SERIES A
Apr 2021
$2.8m
SEED
Total funding: $14.2m
Company benefits
- Generous stock options for all employees at all levels
- Generous Bupa private medical insurance
- £80 flexible monthly wellness allowance on a prepaid card that you can use on things like gyms, yoga, healthy food, or whatever else makes you feel healthy outside of work
- Stunning modern private offices full of plants in a Victorian building overlooking Liverpool Street station with meeting rooms open to all, breakout spaces, dedicated desks, large screens throughout to share ideas, and fridges full of soft drinks, beer, snacks & fresh fruit
- Our flexible working is consistently rated 9.5/10 by our employees. The whole team is in the office on Tuesdays & Fridays and the rest is work where you want. We don't do start or finish times and we have a company culture of minimising internal meetings. Everyone has a key to our stunning private offices which are available 24/7 to use when you want
- Annual £500 learning and development budget for every employee on a prepaid card to spend on books, training courses, exams, or anything else which helps you progress at work
- 27 days holiday (excl. bank holidays)
- Office fresh fruit & snacks, weekly lunches, monthly team nights out, quarterly team events and an annual 2-day retreat (in 2021 we hired sailing yachts to the Isle of Wight)
Company values
- Customers come first - We go above and beyond in everything we do; always on the lookout for ways to make our customers happier
- Leadership is a state of mind - We all behave like leaders: accountable, inspiring, and willing to play an active role across the business
- Everyone on the same team - We support each other, learn together and share in each other’s successes. It’s our collective responsibility to look out for each other
- Ambition followed by execution - We’re passionate and brave, but always follow through on our big ideas, turning plans into detailed action
- Respect is our default - We treat everyone with kindness, act with integrity, and celebrate the diversity that makes our teams special
Company HQ
City of London, London, UK
Leadership
Firaas Rashid
(CEO)Led IT Operations at Credit Suisse, followed by CTO and Head of Customer Success EMEA for AppDynamics (acquired by Cisco for $3.7bn) growing the business from $170m to $550m in revenue in 2 years.
People progressing
Amelia joined Hook as a Business Operations Manager in February 2021. They were promoted after 6 months to Hook's Head of Business Operations, leading their own team of Operations Associates.
Diversity, Equity & Inclusion at Hook
Firaas Rashid (Founder & CEO)
- We live and breathe diversity through everything that we do - our primary goal as a company is to build the best workplace for ambitious people that want to be part of a team; the only way we do that is by having true diversity weaved through our DNA
- We think diversity is more than just ticking boxes - it means bringing in people from different backgrounds, experiences and opinions, and providing a safe space to work and express your opinions
- We believe that truly having a mixed team generates diverse opinions and thoughts leading our direction and this is the only way to create an incredible working environment that remains innovative and fun
- We're 50/50 on gender, many of us grew up abroad, our first software engineer and sales rep were both female and we've found pizza is the only universally liked food in the team (with a vegan option!)
- We make sure that our investors and suppliers match our company values and are are as diverse as we are - we don't work with suppliers that don't agree with our values
- We encourage you to stalk us on LinkedIn to see more about our backgrounds and understand more about our team
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