Business Development Representative, Pomelo Care
$70-90k
+ Incentive Compensation + Equity
Evidence-based healthcare for women and children
Open for applications
Evidence-based healthcare for women and children
201-500 employees
Open for applications
$70-90k
+ Incentive Compensation + Equity
201-500 employees
Company mission
To advance research and technology to break barriers and improve outcomes.
Role
Who you are
- 2+ years of highly successful outbound sales development, lead generation, or business development experience, preferably within SaaS or healthcare technology, with a proven track record of exceeding quota
- Exceptional ability to craft persuasive, concise written communications (emails, LinkedIn messages) and engaging, professional phone conversations
- A results-driven, highly autonomous mindset with the ability to manage time effectively, prioritize strategically, and focus on activities with the highest impact
- Hands-on expertise with sales enablement tools including Salesforce, LinkedIn Sales Navigator, and other prospecting platforms
- A genuine passion for Pomelo Care’s mission to transform maternal and infant health outcomes by providing personalized, accessible, and virtual care
What the job involves
- We are seeking an exceptional and experienced Business Development Representative (BDR) to join our rapidly growing Payer Growth team
- As the critical first point of contact for Pomelo, you will be instrumental in driving market penetration and building the qualified pipeline that fuels our growth
- You will partner directly with our Growth and Product Marketing teams, targeting health plans who are committed to improving their members’ access to care and clinical outcomes
- Generate High-Quality Opportunities: Proactively identify, research, and engage high-potential accounts within the payer ecosystem
- Conduct Strategic Outreach: Execute sophisticated, multi-channel outbound campaigns (including personalized cold calls, tailored email sequences, and targeted social selling) to capture the attention of key decision-makers
- Secure Executive Engagement: Effectively secure initial discovery meetings with senior Health Plan leaders, including C-suite executives, by leveraging creativity and persistence
- Develop Value Propositions: Collaborate closely with Growth and Product Marketing teams to formulate personalized, impactful messaging that clearly articulates Pomelo Care’s unique value and return on investment
- Market Mapping: Utilize tools like LinkedIn Sales Navigator and CRM data to build and refine target account lists, ensuring outreach is focused on the highest-potential targets
- Data & Performance Management: Maintain impeccable records in Salesforce, developing tracking and reporting dashboards to provide Sales leadership with clear, timely visibility into pipeline health and activity metrics
- Quota Attainment: Consistently meet and exceed daily, weekly, and monthly targets for qualified meetings booked and opportunities generated
- Represent Pomelo: Attend industry conferences and events as needed, serving as an articulate and professional ambassador for the Pomelo Care mission
Our take
Pomelo Care, a New York-based virtual maternity care platform, is dedicated to enhancing maternal and newborn health outcomes by providing accessible and personalized care. By merging evidence-based practices with innovative technology, the company strives to transform the landscape of family care.
The platform's model provides continuous, proactive 24/7 care through a dedicated multidisciplinary team. This team utilizes data-driven insights to predict and identify potential risks early, offering personalized and evidence-based care protocols. With convenient access through a mobile app, Pomelo Care provides individuals with the support they need, while simultaneously reducing the strain on emergency resources and lowering the risk of complications during pregnancy, postpartum and infancy.
Continuous funding has supported the company as the adoption of its platform has broadened, enabling it to strengthen partnerships with Medicaid Managed Care organizations, employers and academic medical centres. Now it has cemented itself as a combatant for better maternity care, Pomelo Care is looking to expand to serve women and children through additional life stages beyond pregnancy.
Steph
Company Specialist at Welcome to the Jungle
Insights
124% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2024
$46m
SERIES B
Jun 2023
$33m
SERIES A
Total funding: $87m
Company benefits
- Generous equity compensation
- Unlimited vacation
- Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)
Company HQ
Civic Center, New York, NY
Leadership
Marta Bralic Kerns
(CEO & Founder)Graduated from Harvard University with a Bachelor's Degree in Computer Science. Previously worked as a Software Engineer/Product Manager at Microsoft and as a Business Analyst at McKinsey & Company. Also worked at Flatiron Health in multiple roles, including Senior Vice President of Business Development.
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