Vice President of Marketing, Veriff

• 10+ years of experience in a full stack marketing role, creating a marketing plan in alignment with overall Lead/Demand Generation goals including acquisition, target audiences, sales collateral, and PR/communication channels
• 3+ years of experience managing global, diverse teams across multiple time zones
• Familiarity with sales and buying processes in a B2B enterprise
• Created a world class brand strategy in an international, fast-paced, multi-geo marketing environment, where brand equates into confidence and safety for the customer
• Experience structuring and processing qualitative or quantitative data, building data based hypotheses, and making decisions based on data, thoroughly tracking quantitative results
• Successfully implemented marketing strategies to drive internationalization at pace
• Developed a marketing strategy around demand generation, customer acquisition, and target audience segmentation

Desirable

• Veriff is actively hiring for a Vice President of Marketing with a growth mindset who will report directly to the CRO
• This key leader will lead the charge in shaping our growth narrative, steering our marketing efforts toward demand generation, customer acquisition, and precise target audience segmentation
• In this pivotal role, you'll oversee our growth marketing, product marketing, and brand marketing teams, ensuring a cohesive strategy that aligns with our mission of creating a safer, more trustworthy online world
• Your ability to orchestrate global campaigns across channels, collaborate with internal stakeholders, and drive revenue growth will be key to your success
• We'll measure your impact by the strength of your performance & growth marketing strategies, the resonance of our sales collateral, and the clarity of our brand, product, and content marketing narratives
• Leading the overall marketing mix and the creation of marketing plans in alignment with overall lead and pipeline generation goals; including target audiences; topics and stories; communication channels and means; and impact and goals
• Continuing to strengthen and internationalize the Veriff brand with a clear, authentic story, focusing on company purpose and on effectively conveying product confidence
• Aligning with internal stakeholders to continue to drive significant impact across all markets and grow the business
• Prioritizing marketing projects and initiatives according to desired impact on company results
• Driving improved efficiencies of appropriate technologies for marketing automation, analysis, and reporting