Head of Marketing, Rightcharge
ÂŁ85-95k
+ Equity
1-2 days a week in office (Warren Street, London)
Simplifying electric vehicle charing for businesses
Job no longer available
Simplifying electric vehicle charing for businesses
1-20 employees
Job no longer available
ÂŁ85-95k
+ Equity
1-2 days a week in office (Warren Street, London)
1-20 employees
Company mission
To make electric vehicle charging easier than old-school refuelling
Role
Who you are
- â Early-stage experience â youâve thrived in a startup or scale-up environment and know how to build and execute a marketing strategy from the ground up
- â Â Balanced expertise â you sit in the middle of creative brand-building and data-driven performance marketing
- â Â Strategic but hands-on â you can think big picture but are happy to roll up your sleeves and execute
- â Â Strong B2B marketing experience â you understand how to reach and influence a smaller, high-value audience effectively
- â Â A collaborative approach â you work well with sales teams and understand how marketing can drive commercial success
- â Â Proven ability to build a standout brand â youâve worked somewhere where brand storytelling mattered, and youâve successfully positioned a brand to break through the noise
- â Â Proven ability to drive growth â your work in a recent role has driven an increase in leads and revenue and you can talk through your KPIs and how you achieved them
- â Â Previous experience of managing and building a team â you have managed a team and have experience recruiting new marketing roles
What the job involves
- Join us to help rocket Rightcharge from high-tech challenger to market leader. As the Head of Marketing, you will:
- 1. Own and execute the marketing strategy â from brand storytelling to performance marketing, ensuring we discover key channels and maximise impact
- 2. Take our brand and positioning to the next level â youâll need a strong understanding of brand strategy, with experience applying brand storytelling effectively
- 3. Experiment and iterate â you should be open to testing all channels, identifying what works, and doubling down on success
- 4. Collaborate with sales â work closely with the team to ensure marketing is supporting sales efforts and targeting the right audience effectively
- 5. Leverage relationships with target communities â drive engagement by tapping into existing networks and communities
- 6. Understand B2B marketing dynamics â weâre targeting a highly specific audience (not millions of consumers), so you should know what tactics work for niche, high-value targets
- 7. Have experience with complex tech products â while SaaS experience isnât essential, you should have worked with a product that requires a thoughtful and strategic marketing approach
- 8. Manage, coach and direct - our Marketing Manager will be your direct report and your team or external reports may increase over time
Application process
- 1. Apply online
- 2. First interview
- 3. Case study interview
- 4. Final interview
Salary benchmarks
Our take
Ever since the UK governmentâs announcement that it will ban the sale of new petrol and diesel engine vehicles in the 2030s, EV ownership has grown significantly in popularity. In fact, it is estimated that 10 million people will make the switch over the next 10 years and it is purchases by businesses and fleets that are driving demand. There is more choice than ever for cars, chargers and energy tariffs. Thousands of businesses hand out 'fuel cards' to pay for fuel for their company vehicle. However, this becomes hugely complicated when that vehicle is electric.
Rightcharge is setting out to solve this with their Electric Fuel Card. Businesses hand a Rightcharge card to their employee, which can be used on different over 30 public charging networks. They can also cover their employees' home charging costs by paying off part of their energy bill via Rightcharge's split-billing technology. Finally, they can gather data on workplace charging to give the business 360-degree management of all EV charging costs in their fleet.
This product launches Rightcharge into the B2B market, having covered the B2C market since 2019, and they're taking on multi-billion dollar global giants in the fuel card market. They believe they have the technical advantage to win and they're building the team to scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
33% female employees
Company
Funding (last 2 of 3 rounds)
Dec 2022
$0.9m
SEED
Nov 2021
$1m
SEED
Total funding: $2m
Company benefits
- đ° Highly competitive salary, based on experience
- đ Shares in the business
- đ Private health insurance
- đ» Use of a company Macbook Pro
- đŒÂ Enhanced maternity, paternity schemes
- đïžÂ 27 days paid holiday, plus bank holidays
- đ A casual, supportive and inclusive culture
- đ Save up to 45% on leasing an electric car
- đ§Â Additional pension contributions (4% + 4%)
- đ„€Â Open, optional company social every Thursday
- đ Â Work-from-home flexibility and central London office
- đ Huge opportunities for career growth and development
Company HQ
London, UK
Leadership
Charlie Cook
(Founder)Former engineer at CERN, then switched to the electric vehicle industry and joined Octopus Energy as Head of EV Charging.
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