Senior Growth Product Marketing Manager, Join
€80-90k
3 days a week in office (Carrer de Pere IV 105, 08018 Barcelona)
Free ATS and multiposting tool
Be an early applicant
Free ATS and multiposting tool
201-500 employees
Be an early applicant
€80-90k
3 days a week in office (Carrer de Pere IV 105, 08018 Barcelona)
201-500 employees
Company mission
To make recruiting and hiring as easy as managing any other business workflow: streamlined, transparent, collaborative, and fun.
Role
Who you are
- You'll report to the Head of Product and work closely with Product Managers, Design, UX Research, BI and Engineering
- As a senior individual contributor, you'll set the standard for how JOIN does growth
- This role is purely product-led, so there's no sales enablement: your audience is our users, not our sales team
- 6+ years in product, growth or lifecycle marketing at B2B SaaS companies, with real time spent in a product-led or self-serve motion
- ✔ You've worked at or closely with a PLG company known for its growth engine, so you know what world-class looks like up close
- ✔ Launch, adoption and conversion wins you can tie to numbers, and a few honest failures you learned from
- ✔ You've built lifecycle journeys and experiments yourself in tools like Customer.io, Braze or Amplitude, not just briefed them
- ✔ Strong with data: you write your own queries or build your own dashboards, read funnels and design experiments with proper sample sizes
- ✔ You build things to last: you'd rather spend a week on a system than repeat the same task every week
- ✔ Clear, sharp writing in English. German, French or Spanish a plus
- ✔ You use AI to do real work, not to churn out content: you've built workflows or agents that segment users, synthesise research, analyse experiments or personalise journeys, and you know where the output needs human judgement
- Don't meet every requirement? No problem! We're always open to exceptional candidates and value diversity in all forms
What the job involves
- We're looking for a Senior Growth Product Marketing Manager to own that self-serve journey
- Our ambition is a product-led motion that stands next to the best PLG companies in the world, and you'll set the bar for it
- You'll shape how we position JOIN, how users discover and adopt new features, and how they move from sign-up to paying customer
- And you'll build it to run on its own, using AI and automation so it scales with our user base, not with your hours
- You'll own product marketing for our product-led motion, from first website visit to upgrade
- Own positioning and messaging for JOIN's self-serve plans across DACH, France and Spain
- Plan and run feature launches end to end, from internal briefing to in-app announcements, emails and help content
- Drive feature adoption: find where users get stuck, then fix it with in-app guides, onboarding flows and targeted messaging
- Own all lifecycle flows in Customer.io: trial activation, conversion, upgrade, retention and win-back
- Run a high-tempo experimentation program across our website, sign-up, onboarding and pricing pages, and make the winners the new default
- Build AI-powered systems that run on their own: behaviour-based segmentation, personalised journeys, research synthesis and experiment analysis
- Define and own our PLG metrics (activation, feature adoption, trial-to-paid conversion, expansion) together with our BI team
- Study the best PLG companies and bring what works for them to JOIN
- Own and execute the go-to-market strategy for core product-led growth initiatives, ensuring clear positioning across user touchpoints
- Collaborate closely with product, design, and data teams to analyze user behavior and optimize the self-serve funnel
- Design and run continuous experimentation programs to improve activation, retention, and expansion rates
- Translate complex product features into compelling messaging that resonates with users navigating our recruitment platform
Application process
- Intro call (~30 min): Let's see if we're a good match
- 2️⃣ Hiring Manager Interview (~45 min): Dive into expectations and the best growth work you've done
- 3️⃣ Case Study (~60 to 90 min): Walk us through a launch or lifecycle plan for a real JOIN feature, including an AI workflow you'd build for it
- 4️⃣ Meet the Team (Optional): Connect with your future colleagues in Product, Design and BI
Our take
Join has developed a platform that allows recruiters to create custom job ads and instantly post them across over 100 job search sites, whilst also offering an applicant tracking system (ATS) and chat capabilities to help manage the resulting flow of candidates.
The appeal is obvious: with talent shortages rife in the current job market and job listing boards highly fragmented, attracting and identifying the right candidates is time-consuming work. Integrating all aspects of the workflow whilst cutting out the drudgery of multiposting and candidate admin helps ease pressure on HR departments who have, over recent years, seen their workloads balloon.
Join's simple but effective premise has won it over 100,000 clients, including enterprises like Accenture, Sony, and Lufthansa. Plus, by operating on a freemium model, Join has also ensured it can net engagement from the growing number of SMEs and small brands - and retain a strong edge in the hotly competitive (and handsomely funded) European recruitment tech market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Equipment - We provide you with state-of-the-art technology and anything you need to outfit your desk. Your working environment is right in the heart of Berlin, with gaming consoles, table tennis, and modern areas for every mood
- Stock Options - Highflyers can additionally expect attractive stock options, as we want to win together
- International Team - Great teams are about personalities. Our employees come from many different countries united by their ambition to create the best recruiting tool on the market
- Celebrations - Be it work anniversaries, birthdays (and births), weddings, or national and religious holidays - we like to celebrate special events together in the office
Company HQ
Kollwitzkiez, Berlin, Germany
Leadership
Manoj Harasgama
(Founder & Shareholder)Worked as SVP of Sales at Groupon, before co-founding and leading Unleash 12, then serving as CSO/MD at Treatwell. Subsequently moved into a CCO position at Service Partner ONE, and alongside this founded Spicehaus Ventures.
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