Director of Product Marketing, Fingerprint
$160-230k
More information about location
Device intelligence platform for fraud detection
Open for applications
Device intelligence platform for fraud detection
101-200 employees
Open for applications
$160-230k
More information about location
101-200 employees
Company mission
To empower developers to build safe and seamless online services.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field—or equivalent work experience (MBA or advanced education is a plus)
- 6+ years of experience in product marketing, including at least 3 years in a leadership role within the SaaS or technology industry
- Proven success in crafting product messaging and launching go-to-market strategies that appeal to diverse customer bases
- Expertise in market research, competitive analysis, and understanding a variety of buyer personas
- Strong written and verbal communication skills, with an ability to simplify complex concepts for different audiences
- Experience in pricing, packaging, and positioning technical products
- Demonstrated ability to manage multiple projects and priorities in dynamic environments
- Collaborative leadership style with a focus on team development and mentorship
Desirable
- Familiarity with device intelligence, fraud prevention, or related industries
- Experience working in startup or high-growth environments, with a focus on scaling product marketing initiatives
- Proficiency with tools like Salesforce, HubSpot, and Asana—or similar platforms
What the job involves
- Fingerprint is seeking a Director of Product Marketing to shape our messaging, positioning, and go-to-market strategies
- This critical role is perfect for someone passionate about translating complex technical offerings into clear, impactful narratives that drive business results
- Collaborating with Product, Marketing, Sales, and Customer Success teams, you will ensure our products resonate with diverse audiences and achieve commercial success
- Messaging and Positioning: Craft inclusive, compelling messaging that highlights the value of Fingerprint’s products to a wide range of audiences
- Market Analysis and Strategy Development: Conduct research to inform product differentiation, identify opportunities, and guide market strategies
- Product Launches: Lead impactful product launches that align teams and drive customer adoption and revenue growth
- Content Creation: Develop a variety of resources, such as product datasheets, customer stories, and educational materials, to support marketing and sales efforts
- Enablement Materials: Partner with Sales and Customer Success to create tools that enhance product understanding and adoption
- Customer Insights: Leverage customer feedback and insights to influence product roadmaps and refine messaging
- Leadership: Build and mentor a diverse, high-performing team to deliver on strategic goals
Our take
Digital fingerprinting is an essential process in web browsers that tracks the digital address of a device to monitor web activity. This technique facilitates the identification of fraud and spam, as well as warning signs of account takeovers. However, the success of this requires users to accept cookies, a requirement that is easy to avoid.
Fingerprint provides a digital fingerprinting tool that generates a unique identifier of browser activity without requiring the user to accept cookies. The service uses the same WebGL and canvas fingerprinting utilized by existing competitors, but instead of focusing on devices, it identifies web activity. Suspicious activity will result in the identified user being logged in a database, allowing the service to be improved for others.
With this innovative approach, Fingerprint has been able to build up an impressive client roster of over 6000 companies, including 16% of the top 500 websites by traffic. As well as displaying sustained growth through funding rounds, the company has also continued to improve upon its offering - for instance, in Q1 2023 it reported a decrease in iOS false positive and false negative rates by 85%.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Oct 2023
$33m
SERIES C
Nov 2021
$32m
SERIES B
Total funding: $77m
Company benefits
- Equity
- Unlimited vacation, with a minimum vacation days target
- Remote-first: we work asynchronously and respect time-zone differences
- MacBook (you get to keep it after 3 years)
- A small team with a lean hierarchy where you can make a real impact in shaping the company
- Company meet-ups once a year (we went to Mexico City in 2023!)
- Smaller group meet-ups throughout the year
- $600 yearly budget that you can spend to learn new stuff
- Personal development: we give you the freedom to grow and experiment, work on open-source projects and try new things and ideas
Company values
- No BS - We are open and direct. We say what we mean and we mean what we say
- Fail. Learn. Grow - We aren't afraid to take big bets and make mistakes along the way in order to build a truly successful business. All ideas are welcome and evaluated equally based on merit, not position
- Don't take yourself too seriously - Whether playing online games or discussing company strategy, we try to have fun and bring our authentic selves to work
- Be level 5 helpful - We believe in going the extra mile in helping both our peers and our customers
Company HQ
Little Italy, Chicago, IL
Articles
Leadership
Valentin Vasilyev
(CTO)Valentin worked as a Software Engineer for the first 9 years of their career, before Team Lead roles at Evrone and Machinio.com. They left this role in March 2019 to co-found Fingerprint the following month.
Dan Pinto
(CEO)Previously co-founded Machino, where they were CTO, and has experience in Software Engineering.
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