Social Media Specialist, LaunchDarkly
$93-109k
+ Restricted Stock Units (RSUs)
More information about location
1-5 days a week in office
Feature management for software teams
Be an early applicant
Feature management for software teams
501-1000 employees
Be an early applicant
$93-109k
+ Restricted Stock Units (RSUs)
More information about location
1-5 days a week in office
501-1000 employees
Company mission
To empower all teams to deliver and control their software.
Role
Who you are
- Team-Oriented: You excel at collaborating across the company. You can move easily between business stakeholders, product development and marketing teams and are motivated by achieving success as a team
- Great Communicator: You have a natural ability to build relationships with cross-functional team members and are a master of the written word, with excellent attention to detail
- Startup Mentality: You thrive in a fast-paced environment where you need to balance multiple projects and prioritize your work both short and long term
- Data-inspired: You appreciate the balance of quantitative and qualitative analysis and you use that analysis to make informed recommendations
- Bias for action: You seek necessary inputs, but don’t strive for perfection or solving 100% of the problem before you dive in and start creating
- Positively Inclined Problem-Solver: You see challenges as opportunities, lead with answers, assume best intent, and present with empathy
- Past demonstrated experience in a social media role at a developer-focused tech company (enterprise and DevOps experience strongly preferred)
- Demonstrated expertise strategically owning LinkedIn, X, YouTube, and TikTok channels with fluency in social media roadmap creation and attribution
- Video and image editing skills – you’re comfortable in front of and behind the camera and can put your creative skills to use in partnership with our Brand and Creative Team
- Impeccable detail orientation–you can keep track of multiple work streams and calendars at once
- Hyper communicative–you work across multiple stakeholders and can anticipate requests and ideas before they happen and communicate as such
- 2+ years in a similar role
- Willingness to work from Bay Area office
- Occasional travel to domestic events
- Must be authorized to work in US / Canada (no visa sponsorship / relocation)
What the job involves
- LaunchDarkly is seeking a Social Media Specialist to join our Marketing Team. Reporting to the VP of Content and Communications, this role will activate and engage with our growing community over all key social media channels
- The Social Media Specialist’s objective is to achieve exceptional customer and community engagement, drive brand loyalty and awareness, and create memorable and creative moments that elevate experiences for our developer and engineering leadership audiences
- Our ideal candidate has demonstrated creative and analytical instincts–you tell a story through your social interactions and understand the important thread our social channels play in both driving our brand narrative and business results
- As the key owner of our social strategy, you live and breathe changes in the social landscape and focus on setting trends, not chasing them. You’re excited to create internal enthusiasm for social content creation and for being a key lever of our marketing and brand strategy
- Build and execute LaunchDarkly’s social media strategy through competitive research, benchmarking, messaging, and audience identification
- Generate, edit, publish and share daily content (text, imagery, UGC video, etc.) that builds meaningful connections and engagement within our developer and CIO communities
- Create thoughtful editorial calendars to ensure balance and dynamism in our posting schedule
- Seek continuous improvement by capturing and analyzing appropriate social data/metrics, insights and best practices, and taking action on the results
- Collaborate with PR, Creative, Dev Experience, Sales, Support, Events, and other departments across LaunchDarkly to ensure representation, accuracy, and to increase ideation and internal advocacy
- Stay on top of current trends in the market to test new platforms, strategies, and engagement techniques
- Travel to select Tier 1 and company events to capture and post timely content
- Engage with industry influencers to identify key partnership opportunities
- Study our competitive landscape to understand new channel opportunities and evolutions to our program
- Success in this role entails increasing collective content output, improving quality and consistency of content releases, and ensuring an elevated brand experience for our end users
Our take
Feature flags are a powerful software development tool, allowing teams to modify system behavior without changing code, therefore minimizing risk. If a business has a new feature they want to test, they can then roll it out to a small set of users before letting it go live. These companies can, for example, get quick feedback on the new feature and fix any bugs, or roll back any changes.
LaunchDarkly allows companies to run tests like this by activating the new code for only a small set of users prior to launch. Typically running these tests requires lots of developer time - a daunting and expensive prospect for most rapidly growing businesses - and can risk disruption to the user experience if testing takes place on the live product.
The platform is used by more than 1,500 customers, including the likes of IBM, Intuit and Atlassian. Signalling a change in strategy, the company shook up its management in 2023 and is now aiming to scale its already strong growth under the leadership of Dan Rogers, a product and marketing specialist with an impressive track record at Rubrik, AWS and Microsoft. It is now well poised to develop into a leading business in the feature management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2021
$200m
SERIES D
Jan 2020
$54m
LATE VC
Total funding: $330.3m
Company benefits
- Full Vision
- Full Dental
- Full Medical
- Flexible Schedule
- Healthy Lunches & Snacks
- Conference & Meetup Access
- Education Stipend
- Personalized Work Station
- Close to Public Transportation
- Bike Parking
- Team Activities
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company values
- Build together, win together
- Create customer champions
- Learn and grow
- Widen the circle
- Work impactfully, work sustainably
Company HQ
Lakeside, Oakland, CA
Articles
Leadership
Edith Harbaugh
(Executive Chair)Worked as a Product Manager at Vignette, Monster Worldwide, and PlantSense. Previously Product Director at TripIt.
John Kodumal
(CTO)Prior to co-founding LaunchDarkly was Software Development Manager at Atlassian and Bytecode Anaylsis Architect for Coverity.
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