Senior Influencer Marketing Manager, Brooklinen
$110-121k
+ Equity grants
More information about location
2+ days a week in office
Luxury bedding and loungewear
Posted today
Luxury bedding and loungewear
101-200 employees
Posted today
$110-121k
+ Equity grants
More information about location
2+ days a week in office
101-200 employees
Company mission
To bring a good, luxurious night's sleep to everyone by providing high-quality yet affordable bedding and home essentials.
Role
Who you are
- You love crafting thoughtful influencer strategies, rolling up your sleeves, and pairing data-driven decisions with deep customer insigh
- 7+ years of experience in influencer marketing (experience with mid-to-large DTC or omnichannel brands is a plus)
- A successful track record working with high-profile influencers and celebrities
- 2+ years of people leadership experience and a passion for coaching and growing others
- Proven ability to manage significant marketing budgets effectively
- A sharp eye for high-performing content and a deep understanding of what drives resonance
- Strategic thinking grounded in brand and customer insight—and the ability to translate that into action
- Strong collaboration and communication skills, including comfort engaging with senior stakeholders
- Excellent organizational skills and comfort operating in a fast-paced, dynamic environment
- A can-do attitude and willingness to roll up your sleeves to redesign and scale what comes next
What the job involves
- We’re excited to welcome a Senior Manager, Influencer Marketing to the Brooklinen team
- Reporting to our Head of Brand Marketing, you’ll lead the evolution of our influencer program into a powerhouse for both brand equity and performance, fueling Brooklinen’s next phase of growth
- Lead and mentor a passionate, high-performing team of two—supporting their growth and enabling great work
- Own the strategy for Brooklinen’s influencer program across paid and organic channels—developing briefs, managing budgets, defining measurement plans, and evolving the program’s structure as we scale
- Partner cross-functionally with our Paid and Organic Social teams to unlock the full potential of influencer-led performance (including whitelisting and amplification)
- Drive reporting and insights to continuously improve performance and ensure positive ROI
- Collaborate with the Affiliate team on influencer-driven initiatives through LTK, ShopMy, and related platforms
- Own relationships with our celebrity and influencer agencies, including strategy, communication, and execution
- Identify and activate partnerships with tastemakers, key opinion leaders, and cultural voices to elevate the Brooklinen brand
- Stay ahead of the curve, keeping a close eye on trends, competitors, and emerging platforms to ensure our influencer program remains a category leader
- What Success Looks Like:
- You’ve evolved Brooklinen’s influencer program into a top-performing channel for both brand and performance, with clear structure, strategy, and ROI
- Your team is thriving—producing great work and growing under your leadership
- Campaigns are well-briefed, thoughtfully measured, and continuously improving through data and insight
- You’ve deepened partnerships with celebrity talent, key opinion leaders, and influencer agencies—amplifying Brooklinen’s cultural relevance
- You’ve built strong cross-functional relationships with Paid, Organic Social, and Affiliate teams to drive integrated results
- You’re seen as a strategic leader—proactive, collaborative, and trusted by senior stakeholders to drive impact and innovation
- Our day starts at 10 a.m
Our take
Brooklinen delivers a range of high-quality home essentials to cut out middleman suppliers, traditionally a major cost in the supply of bedding. The result is that Brooklinen is able to reduce the complexity associated with its supply chain whilst increasing product quality.
In a crowded market for home essentials, Brooklinen has proven to be hugely profitable. Its strategy of focusing on a vertically integrated supply chain has paid off with significant revenue. By creating lightweight and durable sheets designed to soften after each wash cycle, Brooklinen provides an attractive option for those wanting luxury sheets without the hefty price tag.
From the funding it has received, Brooklinen has been able to invest in its product range, such as through its expansion to loungewear to offer more options for customers. Further, the opening of physical stores in highly profitable locations has been a smart move by the company and its strategic wholesale scaling has opened up new B2B revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2020
$50m
GROWTH EQUITY VC
Mar 2017
$10m
SERIES A
Total funding: $60.1m
Company benefits
- Hybrid work
Company HQ
Dumbo, NY
Leadership
Vicki Fulop
(Co-Founder)Graduated from New York University with a B.A in History. Co-founded Brooklinen in 2014 and served as the CCO for almost 7 years.
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