Senior Manager of Demand Generation, Automation Anywhere
$170-190k
More information about location
Enterprise AI agents for business processes
Open for applications
Enterprise AI agents for business processes
1001+ employees
Open for applications
$170-190k
More information about location
1001+ employees
Company mission
To democratise automation and create a better future for everyone, liberating people from mundane, repetitive tasks, and allowing them more time to use their intellect and creativity.
Role
Who you are
- 10+ years of B2B enterprise marketing experience, with at least 3+ years in a revenue marketing or growth marketing leadership capacity (SaaS, AI, or automation experience is a plus)
- Demonstrated experience designing and executing revenue marketing strategies that drive new pipeline and influence pipeline progression
- Strong working knowledge of CRM systems, marketing automation tools, and revenue/marketing analytics
- Proven ability to lead cross-functionally and influence stakeholders across Sales, SDR, Customer Success, and Product
- A hands-on, execution-focused mindset—high ownership, high standards, and a strong bias to action
- Experience working in or supporting enterprise install base motions (retention, expansion, and/or cross-sell motions) is a plus
- Data-driven and analytical: can interpret campaign and pipeline data and translate it into practical actions
- Excellent communication: strong verbal/written skills with the ability to present performance, insights, and recommendations clearly
- Comfort in fast-paced environments: prioritizes effectively across multiple initiatives while maintaining execution quality
- Collaborative, “can-do” mindset with strong partnering skills across GTM teams
- Agile and iterative: comfortable shifting between strategy and hands-on execution based on results
- Organized and programmatic: able to plan, execute, and manage campaign workflows with discipline
- Executive-ready storytelling: turns results into clear, digestible summaries and actionable next steps
What the job involves
- Automation Anywhere is the leader in Agentic Process Automation (APA)
- We are seeking a Senior Manager of Revenue Marketing to join our GTM leadership team and help drive measurable growth across new sales, retention, and expansion in our enterprise install base
- This role leads the execution of revenue marketing programs that translate product and market momentum into pipeline, pipeline progression, and ultimately revenue
- As an operational leader, you’ll partner closely with Sales, Customer Success, SDR leadership, and Product to ensure our campaigns are customer-centric, data-driven, and designed to win
- This role will report to our VP, Revenue Marketing
- Lead and execute the revenue marketing engine for your assigned segments/campaign motions, ensuring campaigns are built to hit pipeline targets across the funnel
- Own and manage the quarterly campaign plan, including evergreen campaign strategy and evolution, to support pipeline creation, maturation, and pacing to goal
- Forecast and report planned vs. actual pipeline creation and progression, providing clear visibility into performance and next-step recommendations
- Partner with SDR leadership and SDR teams to enable field execution on every campaign touchpoint—ensuring outreach is timely, coordinated, and effective
- Build and continually improve campaign measurement including attribution approaches, scoring, nurturing logic, and standardized reporting (with real-time performance visibility where possible)
- Collaborate on sales & marketing technology execution (CRM + marketing automation + analytics as applicable) to improve deal velocity and operational effectiveness
- Ensure tight alignment between Sales and Marketing by developing joint strategies that accelerate sales cycles and support retention/expansion goals
- Use data and analytics to optimize ROI—test, learn, iterate, and scale what works based on pipeline and performance insights
- Stay current on market trends and competitive activity to inform messaging, targeting, and campaign strategy
- Coordinate with Product to ensure positioning and messaging accurately reflect product capabilities and customer needs
Our take
Although technology is supposed to save labor, often it doesn't feel like it, with the average desk worker stuck carrying out an increasing number of repetitive manual tasks just to make their growing software stack function. Enter Automation Anywhere, a provider of robotic process automation (RPA) software designed to handle tedious repetitive functions, freeing teams for more productive work.
RPA is a highly competitive field, with firms like Celonis attracting vast amounts of funding and Microsoft beginning to bundle RPA functionality with its business packages. What helps Automation Anywhere stand out is its use of AI to discover the processes that can be automated within a company, a task that is usually carried out by expensive consultancy firms. This has allowed Automation Anywhere to grow a huge client base, including the likes of the NHS, Dell and Staley Black & Decker.
Fueled by partnerships with Microsoft, AWS, and PwC India, Automation Anywhere is accelerating its leadership in AI-powered automation. These collaborations allow the company to deliver cutting-edge solutions and aid in its continued growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company HQ
North San Jose, San Jose, CA
Leadership
Mihir Shukla
(Co-Founder & CEO)Previously the Director of Engineering at E2Open and Infoseek, and a Consultant at Netscape.
Neeti Mehta Shukla
(Co-Founder & Chief Impact Officer)Previously a Marketing Research Consultant for Intuit. They are also a Limited Partner at Kalaari Capital and CXXO Champion for CXXO.
Rushabh Parmani
(Co-Founder & Chief Customer Officer)Before co-founding Automation Anywhere they were a Software Engineer at Siebel Systems.
Ankur Kothari
(Co-Founder & COO)Previously a member of the Core Group in Siebel Systems. Since co-founding Automation Anywhere, they have been a CRO, COO, CSO and Chief Customer & Strategy Officer before becoming COO in 2023.
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