Lifecycle Marketing Lead, Housecall Pro
$72-90k
+ Equity
Software for home service businesses & professionals
Be an early applicant
Software for home service businesses & professionals
501-1000 employees
Be an early applicant
$72-90k
+ Equity
501-1000 employees
Company mission
Housecall Pro's mission is to champion professionals with exceptional technology that makes their work simpler, smarter, and more profitable.
Role
Who you are
- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
- 4+ year experience in email marketing, SMS, in-app messaging, including campaign strategy, execution, and analysis
- Proficient with marketing automation platforms and tools (i.e., Braze, Iterable, Marketo, etc) and building email
- Experience with A/B testing, segmentation, and personalization across channels with proven success of driving lift in engagement
- Knowledge of email and SMS compliance regulations such as GDPR, CAN-SPAM, and TCPA
- Basic understanding of HTML/CSS for email design
- Experience with customer/product retention and retention of add-on products
- Strong communication and teamwork skills
- Attention to detail and creative problem-solving abilities
- Ability to adapt to changing priorities and meet deadlines
- A proactive mindset focused on continuous improvement
- Enthusiasm for learning and staying current with industry trends
- Strong ability to Multi-task to ensure communication and deployments happen on-time
What the job involves
- As the Lead, Lifecycle Marketing, you manage the full spectrum of lifecycle campaigns, including email, SMS, and in-app messaging, focusing on enhancing customer engagement, retention, and driving conversions
- You oversee campaign strategy, execution, and analysis across multiple channels, collaborating closely with content, design, and analytics teams to ensure seamless integration with overall marketing strategies
- Your role requires analyzing performance metrics, optimizing campaigns, and continuously evolving strategies to meet business goals
- You ensure campaigns are personalized, timely, and compliant with relevant regulations, providing a cohesive experience across all customer touchpoints
- Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging
- Collaborate with content and design teams to create engaging and relevant campaigns tailored to customer segments
- Monitor and analyze performance across all lifecycle channels, optimizing based on key metrics
- Segment customer lists and apply personalization to deliver targeted, relevant communications
- Build accurate email campaigns for deployment
- Conduct A/B testing to refine campaigns and improve customer engagement and conversions
- Maintain and manage the lifecycle marketing calendar to ensure cohesive messaging across channels
- Ensure compliance with all marketing regulations, including GDPR, CAN-SPAM, and SMS guidelines
- Report on lifecycle marketing performance and provide actionable insights to stakeholders
- Stay current on industry trends and best practices across email, SMS, and in-app messaging
Our take
Housecall Pro offers an all-in-one business management app for home-services professionals operating HVAC, plumbing, electrical, and landscaping businesses.
The resurgent home services market is expected to be worth well over $1 trillion by 2030. With the vast majority of businesses in the space either small or medium sized, there’s obvious value in backend software to take care of laborious but necessary admin in one place.
After five years as a Board Member, Michael Beaudoin became CEO in 2020 to help lead the company’s expansion. Considering that Beaudoin previously spent 13 years at the helm of highly successful home contractor marketplace HomeAdvisor, this seemed to be a shrewd move.
Indeed, the decision has been validated by the company’s 50% year over year growth since then, coupled with its major fundraising efforts and continued expansion within the US and Canada.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
24% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2022
$65m
SERIES D
Sep 2018
$30m
SERIES C
Total funding: $115m
Company benefits
- Time off: We work hard and want everyone to find balance in their life. Housecall Pro has a flexible, self-managed Paid Time Off (PTO) program. We also offer 6 paid holidays each year when everyone unplugs and recharges.
- Remote work: Housecall Pro is remote-first and our processes support remote teams working together and asynchronously. We also have offices in San Diego and Denver, that allow for teams to come together and give local employees the option of a hybrid schedule.
- Family: Housecall Pro supports employees with growing families by providing paid parental leave. And we love to share pictures of our newest family members in a Housecall Pro baby onesie!
- Learning and development: Housecall Pro knows that your growth is essential to our success. From the first day, we start training you about our business, our customers, how to succeed in your job and how to gain the skills you need to take your next steps.
- Career acceleration: We like to help our people as much as we do our Pros. Housecall Pro helps you accelerate your career with dedicated Career Success Conversations, frequent two-way feedback, and milestone learning programs like our Manager 101 series.
- Wellness: Housecall Pro provides immediate access to a robust Employee Assistance Plan (EAP) for all employees. We also invite everyone to join us for two or three monthly virtual wellness sessions led by experts on a variety of topics.
- Mental health: Housecall Pro’s monthly wellness programming, presented by experts, often spotlights mental health topics. Employees can join live webinars or watch recordings later. We also have an extensive Employee Assistance Plan with multiple resources including direct access to mental health providers.
- Office setup: Housecall Pro provides each new employee with a home office setup that includes an ergonomic standing desk (don’t worry you can sit, too), chair, computer, and accessories. Already got a sweet home office? We’ll only send you what you need! We also offer ongoing internet and phone reimbursement to help offset expenses.
- Income protection: Housecall Pro wants you to have peace of mind if the unexpected happens. We pay for disability and life insurance. We also offer voluntary accident and hospital plans to help at times when you might need something additional.
- Financial wellness: Housecall Pro offers several ways to save on taxes and plan for your future. Our Health Spending Accounts (HSA) and Flexible Spending Accounts (FSA) help you put aside money tax-free for qualified medical and daycare expenses. Our 401k plan provides powerful tax-free retirement savings along with access to financial planning tools.
- Healthcare coverage: Housecall Pro offers DAY 1 medical, dental, and vision insurance for you and your dependents. Our plans offer comprehensive national coverage with extensive provider networks. The company pays for at least 80% of the cost of premiums. We even have an option for free medical insurance!
Company values
- We Help Pros Succeed
- Relentless Innovation
- People Matter
- Do the Work
- Enjoy the Journey
- Be Accountable
- Operate with Discipline and Rigor
Company HQ
River North Art District, Denver, CO
Articles
Leadership
Michael Beaudoin
(CEO, not founder)Early-stage startup Investor and Mentor. Served as a Board Member from 2015, then becoming CEO in 2020. Has been on the founding team at a number of other startups including a 13 year spell in charge of HomeAdvisor.
Ian Heidt
(President)Was CEO from the company's 2013 launch until Michael Beaudoin stepped into the role in 2020. Previously spent seven years as a Director at multinational corporation Qualcomm.
Adam Perry-Pelletier
(Chief Engineering Officer)Spent six years prior to Housecall Pro at Qualcomm as Director of Engineering. Former Software Engineer at Moebius Solutions and Tachyon Networks.
Roland Ligtenberg
(SVP of Growth & Innovation)Former Qualcomm Product & Business Development Manager, former Managing Partner at tech consultancy Light Mountain Partners. Was the Founder of the San Diego Electronic Music Initiative.
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