Content Strategy Lead, Apple
Marcom
$222.6-334.9k
+ Equity +ESPP
Office located in Sunnyvale, CA
Personal technology company
Be an early applicant
Personal technology company
1001+ employees
Be an early applicant
$222.6-334.9k
+ Equity +ESPP
Office located in Sunnyvale, CA
1001+ employees
Company mission
Apple's mission is to bring the best user experience to its customers through its innovative hardware, software, and services.
Role
Who you are
- 10+ years experience in content strategy/content design, with an emphasis on user experience, digital platforms, journeys and commerce
- 5+ years of management experience leading a team of content strategists and/or designers
- Samples of strategic deliverables or case studies
Desirable
- Proven track record of delivery of transformative content strategy from within a brand-side marketing organization
- Expertise driving strategic alignment, prioritization and requirement gathering with a diverse range of business partners
- Expertise crafting compelling narratives, communicating only what is necessary
- Expertise in the technology category
- Ability to shape and drive organizational change across teams
What the job involves
- A successful candidate will embed within Marcom’s interactive organization. This team works daily to shape the right audience opportunities and translate them into compelling digital experiences, product stories, messages, and formats, in collaboration with Marcom’s interactive designers and data scientists
- The content strategy lead will oversee a team responsible for content strategy across marketing and commerce interfaces including Apple.com, partner digital channels, direct marketing communications, the Apple Store App, and in-store digital experiences
- Deliver innovative, customer-centric content strategies, taking into account different product, audience, and market dynamics
- Partner with creatives to craft the most exciting, compelling ways to bring each of our hero product lines to life
- Articulate and connect customer journeys across Apple and partner digital commerce platforms, from browsing to buying and beyond, recognizing nuances by line of business
- Discover and define our work through content assessments, audits, and gap analyses
- Advise on a variety of content activities and documentation including content maps and models, information architecture, taxonomy, metadata, messaging hierarchy and personalization frameworks
- Establish and communicate requirements for content systems and governance across lines of business
- Deep partnership with research, data, analytics and technology functions to develop the measurement frameworks and tools that enable a culture of experimentation and learning
- Participate in UX research, competitive/comparative review, and usability testing
- Collaborate with the broader strategic organization at Apple to identify future-facing business and customer opportunities for growth
- Lead and set standards for the broader content strategy team; understand their skill sets, strengths, and areas for development
- Communicate the work of the team with clarity and confidence within Marcom, and the broader Apple organization. Exceptional presentation skills a must
Our take
With a market capitalisation that reached $3 trillion in 2022, Apple is the world's most valuable company. A vertically integrated approach and obsessive focus on the user experience have helped to make Apple one of the most successful companies in the world.
Since taking over at Apple, Tim Cook has been carefully curating the company's reputation as a champion of consumer privacy, trying to set the company apart from others that monetise their users' data.
The company even went as far as to introduce sweeping privacy changes which made it difficult to tailor ads to Apple’s 1bn+ iPhone users. This rocked the $400bn digital ads market, seriously harming the revenue of its bigger rivals in the lucrative industry and forcing them to rebuild their ad infrastructure.
Despite this, the company has been shaken by supply chain issues and moved a considerable amount of its manufacturing from China to India, and increased its Vietnam presence. This is because of multi-pronged production disruption in China, the second largest customer market for Apple, and triggered an estimated 10% revenue drop in the first quarter of 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
204% employee growth in 12 months
Company
Company benefits
- Everyone has different needs and schedules, and that’s why we offer medical plans that cover both physical and mental healthcare
- In addition, employees have the option to access medical professionals from almost anywhere and get free confidential counselling — virtual or in person
- You could also be eligible for help with fitness-related expenses
- Our medical coverage plans include family-friendly features such as fertility treatments
- Because we know there’s more than one way to bring a new child into your family, we support all kinds of new parents with paid leave and our gradual return-to-work programme
- You also get paid time away if you need to care for an ill family member and free guidance to help you find support for childcare, elderly care, legal referrals and more
- At Apple, we make sure women earn the same as men performing similar work. As part of that effort, your salary history is history — we won’t ask
- Every employee here also has the opportunity to become an Apple shareholder, because all are eligible for stock grants and also a discount when purchasing Apple stock
- To help you prepare for retirement, our pension can help you meet your savings goals. And to help you prepare for the unexpected, you’ll have the security of multiple forms of income protection
- Plan on developing both professionally and personally. Apple University creates classes, seminars and beyond-the-classroom tools that help employees understand Apple’s culture, organisation, values, and role in the world. You can sharpen general business and software skills through online classes
- For more formal education related to advancing your career at Apple, we’ll reimburse you for certain educational expenses, including tuition
- Whether you’re exploring personal pursuits, welcoming a new child or caring for a family member, rest assured that you’ll have paid time away when you need it most
- When you give money to an eligible organisation, we’ll match your donations one-for-one, so your contribution is doubled. And if you choose to donate your time, we’ll contribute US$25 for every hour you volunteer. Whether you donate time or money, Apple will match your contributions up to US$10,000 a year
- Get the world’s best prices on the world’s best products — Apple products. You’ll also get deals on great third-party accessories
- And there are services to help you manage life’s day-to-day tasks: dinner reservations, pet-sitters, shopping, personal travel, financial guidance and more
Company values
- We believe that we’re on the face of the Earth to make great products
- We believe in the simple, not the complex
- We believe that we need to own and control the primary technologies behind the products we make
- We participate only in markets where we can make a significant contribution
- We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us
- We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot
- We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change
Company HQ
Cupertino, CA
Articles
Leadership
Tim Cook
(CEO, not founder)Joined Apple in 1998 and held various senior roles before being promoted to CEO in 2011. Previously Spent 12 years with IBM, most recently as director of North American Fulfilment, where he led manufacturing and distribution functions for IBM’s Personal Computer Company in North and Latin America
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