Lifecycle Marketing Manager, Clarius Mobile Health

• 4+ years of experience in lifecycle, email, CRM, content, or integrated campaign marketing
• Exceptional copywriting and editing skills, with the ability to create compelling emails, blogs, and campaign content
• Hands-on experience owning email and lifecycle campaigns from strategy through execution, testing, and optimization
• Strong understanding of nurture, segmentation, personalization, behavioral triggers, and customer journeys across different buying motions, from small practices to complex enterprise and hospital accounts
• Experience marketing across integrated channels including email, content, webinars, events, product launches, and Sales activation, with exposure to both product and SaaS offerings
• Strong understanding of content strategy, email design, UX, and conversion principles, with experience briefing or directing creative
• Experience with Marketo or a similar marketing automation platform, with the ability to partner effectively with Marketing Operations
• Strong analytical, organizational, and project management skills, with the ability to manage multiple audiences, campaigns, calendars, and stakeholders
• Comfortable building processes, bringing structure to a fast-moving environment, and using AI tools to accelerate ideation, content development, analysis, and execution

Desirable

• Clarius is looking for a Lifecycle Marketing Manager to build and lead the programs that turn marketing interest into sales-ready demand and keep customers engaged after purchase
• You will own our lifecycle marketing engine across nurture, email, content, database re-engagement, customer marketing, integrated campaigns, and emerging channels such as SMS
• This is a highly hands-on role for a strategic marketer who is also an exceptional writer. You’ll develop campaign strategy, write compelling email and blog content, lead the email experience, and create connected journeys across the customer lifecycle
• You’ll work closely with Sales, Product Marketing, Marketing Operations, Growth Marketing, Clinical Marketing, Customer Experience, and Creative to drive engagement, MQLs, product adoption, pipeline, and revenue
• Own the Lifecycle & Nurture Engine:
• Own and continuously optimize Clarius’ pre-sale nurture strategy and programs
• Build journeys based on specialty, customer profile, intent, behavior, geography, and buying stage
• Develop triggered, re-engagement, and database activation campaigns that move prospects toward sales readiness
• Identify where prospects are stalling and use Sales and customer insights to improve conversion and funnel progression
• Lead Email & Lifecycle Communications:
• Own the annual, quarterly, and monthly email calendar, aligning communications across content, product launches, webinars, events, promotions, clinical education, and other marketing priorities
• Lead campaigns end-to-end, including audience, brief, messaging, copy, creative direction, launch, measurement, and optimization
• Build scalable email processes and reusable campaign formats that improve speed and quality
• Evaluate where emerging lifecycle channels, including SMS, can add value for high-intent or time-sensitive communications
• Partner with Marketing Operations on technical builds, segmentation, testing, deliverability, consent, and compliance
• Build Integrated Campaigns & ABM Programs:
• Develop integrated campaigns across email, content, webinars, events, product launches, Sales outreach, paid media, and other marketing channels
• Lead the campaign orchestration component of Account-Based Marketing, creating coordinated journeys and touchpoints for priority accounts and segments
• Partner across Sales, Growth Marketing, Marketing Operations, and Product Marketing to align audiences, messaging, activation, and follow-up
• Build event and webinar acquisition and follow-up programs that turn engagement into continued marketing or Sales action
• Own Content & Blog Strategy:
• Own the content and editorial calendar, ensuring it supports lifecycle, campaign, product launch, event, SEO, and business priorities
• Write Clarius blog content and integrate it into broader campaigns and customer journeys
• Develop and repurpose content across email, nurture, webinars, events, social, and Sales follow-up
• Translate complex clinical and technical information into simple, compelling customer-focused messaging
• Partner with Creative to lead the design and customer experience of emails and campaign assets
• Support the Post-Purchase Customer Journey:
• Partner with Customer Experience to build the marketing communications layer of the post-purchase journey
• Develop campaigns that drive awareness and adoption of new features, product capabilities, education, and resources
• Support product and feature launches to existing customers with targeted communications
• Build lifecycle programs that create future opportunities for expansion, upsell, and upgrades
• Test, Learn & Improve:
• Build a continuous test-and-learn approach across nurture, email, content, customer marketing, and campaigns
• Test messaging, calls to action, sequencing, frequency, offers, segmentation, and channel mix
• Measure performance across engagement, MQL conversion, funnel progression, product adoption, pipeline influence, and revenue, using insights to continuously improve performance