Senior Campaign Manager, Amazon
Project Kuiper
Office located in London, UK
The largest online retailer and technology provider
Job no longer available
The largest online retailer and technology provider
1001+ employees
Job no longer available
Office located in London, UK
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- Experience in marketing or marketing research
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience using data and metrics to measure impact and determine improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience presenting metrics and progress to goal to senior leadership
- Experience building, executing, and scaling cross-channels campaigns or a new product or service
- Experience managing/influencing cross-functional teams and agency partners to deliver upper funnel marketing campaigns through both online and offline channels
- Strong writing and communication skills
Desirable
- Marketing experience at a technology or telecommunications company
- Experience conducting business and financial analysis, including forecasting, monitoring, and reporting
- Self-starter and can juggle multiple priorities, and make things happen in a fast-paced, dynamic and often ambiguous environment
- Advanced analytical skills, including strong ability to identify and solve ambiguous problems
What the job involves
- Lead the strategy, development, and execution of integrated multi-channel campaigns designed to drive awareness, consideration and demand for Project Kuiper
- Coordinate campaigns across multiple European locales
- Collaborate with Marketing Intelligence teams to monitor brand health metrics and business impact, and regularly report on performance up to Director level, adjusting strategically and tactically as needed
- Collaborate across a dynamic ecosystem of stakeholders from multiple functions (business, insights and measurement, creative, and other marketing teams) at a local, regional and global level
- Partner with external agencies in support of world-class marketing campaigns creation and execution
- Leverage internal Amazon marketing channels, as well as external marketing channels
- Manage budget with accountability for campaign return on investment (ROI)
- Develop mechanisms for scalability across multiple marketplaces
- Ensure clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns
Salary benchmarks
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
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