Vice President of Consumer Growth, Purple
+ on target earnings 50% of base salary with accelerators for over-achievement
Indoor location services platform
Job no longer available
Indoor location services platform
101-200 employees
Job no longer available
+ on target earnings 50% of base salary with accelerators for over-achievement
101-200 employees
Company mission
Purple is on a mission to make sure physical spaces thrive.
Role
Who you are
- Experience: Proven track record in a senior leadership role within consumer marketing or business unit management
- Growth Mindset: Deeply experienced in driving consumer and preferably app growth and skilled in the rapid execution of tests and campaigns to quickly identify and scale successful growth levers
- Action-Oriented: Used to being hands-on and operating with a "sleeves rolled up" attitude, with a history of delivering aggressive growth targets
- Collaboration & Influence: An effective communicator and collaborator, capable of working with commercial colleagues across the business to achieve shared growth objectives
- Reporting: Comfortable operating at the executive level, reporting on performance and strategy to the CEO and other members of the Commercial Leadership team
What the job involves
- The Vice President of Consumer Growth is a pivotal role responsible for the overall relationship with and growth of our consumer base who engage with the Purple wifi network
- This leader will take ownership of the Purple ConneX app, driving its strategy, adoption, and success
- Reporting directly to the CEO and serving as a core member of the Commercial Leadership team, this role is crucial for collaborating with commercial colleagues to accelerate the overall growth of the business
- You'll Lead Consumer Relationship & Strategy: Own the end-to-end relationship with Purple's global consumer base, defining the strategy to maximize their engagement, satisfaction, and lifetime value
- Drive Purple ConneX Success: Take full ownership of the Purple ConneX app, overseeing its development, marketing, and performance to ensure it becomes a primary driver of customer growth
- Accelerate Growth Through Action: Be a hands-on, results-oriented leader, ready to 'hustle' and execute rapid testing, campaigns, and initiatives to discover and scale effective growth loops
- Strategic Leadership: Collaborate closely with the CEO and Commercial Leadership team to align growth strategies with wider commercial goals, contributing to the overall success of the business
Our take
As multi-store businesses look to digitise their brick-and-mortar operations, they can run into difficulties providing wayfinding services to customers, or managing dispersed real-world assets. Purple AI helps these businesses to improve store connectivity, with location services such as in-store customer WiFi provision, wayfinding and asset tracking solutions.
Of particular note, Purple has worked with a number of hospitals to meet the complex connectivity and asset management needs of employees and patients. Boasting the ability to provide wayfinding solutions for these facilities - in which patients and visitors navigate multiple floors to reach the right ward - showcases the utility of Purple's suite.
Alongside its wide net of hospital clients, Purple provides WiFi solutions for the likes of McDonald’s, Pizza Express, and the Hard Rock Cafe - a lofty client list in terms of brand popularity. As location services become more important across the board, the company will likely have the chance to build on this established presence even further.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2023
$14.1m
LATE VC
Jun 2017
$0.4m
GRANT
Total funding: $22.5m
Company benefits
- Remote first business - work from home (with regular opportunities to get together face to face)
- Flexible working & a great company culture - bring your best self to work
- Emphasis on learning and development - progress your career
- 23 days holiday (plus bank holidays) with 1 more day each year - and the option to buy extra days
- 4 volunteering days each year - give something back to the community
- Company bonus - 5% of salary
- Private Healthcare & Long Term Incentive Plan after 12 months’ service
Company HQ
Manchester, UK
Leadership
Gavin Whedon
(CEO)Currently Non-Executive Director at Syrenis. Previously Founder and CEO at Applied Language Solutions, and Strategic Accounts Director at thebigword.
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