Senior Marketing Manager, amicable

• This role is ideal for a marketer who enjoys blending creativity, data, experimentation and cross‑functional collaboration
• Proven experience using AI tools to speed up content creation, research and analysis
• Bring new AI‑driven approaches into our marketing workflow
• Strong writing skills and proven experience creating content such as landing pages, social media posts, blogs or guides
• Comfortable producing short‑form video
• Experience building email flows (HubSpot, Klaviyo, Mailchimp or similar)
• Data‑driven and commercially minded — you care about CAC, LTV and conversion
• Comfortable in small teams where you wear multiple hats. Experience in a small company or start-up, often as a team of one or two would be desirable
• Curious about people and motivated by helping them make better decisions
• A scrappy, proactive mindset: you can move at speed and are willing to learn and improve
• Confident using AI tools to move faster and improve quality
• Experience running Google + Meta campaigns

Desirable

• We’re launching a new business line, New Relationships, expanding amicable’s work beyond separation to support people at more stages of their relationships. Products we are exploring include cohabitation agreements, prenuptial agreements and living together planning sessions, alongside other services that help couples plan their relationships more thoughtfully
• We're looking for a hands-on Senior Marketing Manager who loves experimenting, learning fast and enjoys taking new products to market. Reporting to the Commercial Director and working closely with our Product Lead, you'll play a central role in bringing the new business line to market
• You’ll create compelling content across the customer journey, build and optimise lifecycle flows, run structured experiments, and support our Senior Performance & Growth Marketing Manager on paid acquisition activity
• Create landing pages, blogs, guides and social content
• Produce short‑form video for ads and organic channels
• Develop messaging that resonates with couples making big decisions
• Build email flows across the full journey: nurture, abandonment, re‑engagement
• Improve conversion through segmentation and behavioural triggers
• Support our Senior Performance & Growth Marketing Manager run and optimise Google Ads, Meta and paid social campaigns
• Test audiences, creative, messaging and landing pages
• Run structured tests across channels and funnel steps
• Track performance (conversion, CAC, LTV) and prioritise high‑impact opportunities