Senior Marketing Manager, amicable

• Experience in a small company or start-up, often as a team of one or two, where you’ve had to figure things out and turn your hand to a bit of everything
• Hands-on across a wide content range, including blogs, landing pages, email, social assets, video and campaign copy, with the ability to produce quality work at pace
• Experience building and running email flows at each stage of the journey, including nurture, targeting, abandonment, sales and re-engagement
• Hands-on experience running paid growth campaigns on Google, Meta and other social platforms
• Confident and savvy with using AI, for generating content and for working smarter across the board
• A scrappy, proactive mindset: you can move at speed and are willing to learn and improve
• Goals and targets focused, comfortable prioritising the highest-impact opportunities and naturally drawn to metrics like conversion, CAC and LTV
• Adaptable and calm with change, which comes with the territory in a small business
• Deep curiosity about people, with a knack for understanding what motivates them and what worries them, so your messaging lands

Desirable

• We’re launching a new business line, New Relationships, expanding amicable’s work beyond separation to support people at more stages of their relationships
• Products we are exploring include cohabitation agreements, prenuptial agreements and living together planning sessions, alongside other services that help couples plan their relationships more thoughtfully
• As Senior Marketing Manager, you’ll be the hands-on engine behind how we reach, engage and convert our new audience
• You’ll produce a wide range of content, build email flows, run paid campaigns and test what works
• Reporting to the Commercial Director and working closely with our Product Lead, you’ll play a central role in bringing the new business line to market
• We’re looking for someone who is hands-on, enjoys figuring things out and loves seeing their work move the needle
• If you enjoy building, testing and delivering results, this is the role for you
• Produce a wide range of content: blogs, landing pages, social assets, campaign content, guides and commercial copy that help our new audience understand and choose us
• Design and build email flows across the full journey: nurture, targeting, abandonment, sales and re-engagement
• Create video content for social media and campaigns
• Run paid growth advertising across PPC and paid social, including Google and Meta
• Plan and run sensible tests to find what works, then scale it
• Build messaging that resonates with a new audience, grounded in a deep understanding of how they think and what they’re worried about
• Use AI confidently to speed up content creation and ways of working more broadly
• Track the metrics that matter, including conversion, CAC and LTV, and use them to prioritise the highest-impact opportunities
• Work closely with the Product Lead, Commercial Director and central marketing team to deliver quickly