Senior Demand Generation Manager, Relay
CA$139.5-170.5k
Online business banking and money management
Be an early applicant
Online business banking and money management
201-500 employees
Be an early applicant
CA$139.5-170.5k
201-500 employees
Company mission
To help small businesses have greater financial clarity to build health, lasting businesses.
Role
Who you are
- You have 5+ years of experience in demand generation in a B2B environment, and you've owned programs and outcomes—not just contributed to them
- You're fluent across the full funnel—you know how to define quality, not just volume, and you've had the direct conversations with sales to shape that view over time
- You have experience working cross-functionally with Sales, RevOps, and Data, and you know how to make those relationships productive rather than transactional
- You're comfortable building from scratch and don't need an existing infrastructure or playbook to be effective
- You use data to shape strategy, not just report on results—you're asking questions of the funnel, not just reading dashboards
- You're a clear communicator and strong cross-functional partner who can collaborate effectively across marketing, sales, and operations
- If this role excites you, we’d love to hear from you and figure out together if it’s a great fit
Desirable
- You have experience marketing to accountants, bookkeepers, or other professional services audiences
- You have a background in fintech or financial services, or a demonstrated strong interest in the space
- You've worked with ABM tooling and strategy as part of a broader demand gen mix
- You have experience working with or marketing to SMBs
What the job involves
- At Relay, we know that high-quality partners are a key driver of our growth and that targeted demand generation fuels pipeline and revenue. As the Sr. Demand Generation Manager, you’ll play a key role in shaping how we reach, engage, and convert accounting and bookkeeping partners
- You’ll design and execute full-funnel programs that build awareness, drive engagement, and generate qualified demand—owning outcomes from first touch through to revenue contribution. You’ll go deep on this audience, developing targeted strategies and building the playbooks needed to effectively reach and convert them
- You’ll partner closely with Sales, RevOps, Events, and cross-functional teams to turn strategy into measurable impact. This is a high-impact role for someone passionate about demand generation, experimentation, and building scalable, segment-specific growth engines in a fast-paced, high-growth fintech environment
- Own full-funnel strategy, channel mix, nurtures, and conversion for our partner channel acquisition strategy. Go deep on the accounting and bookkeeping segment to deliver highly resonant programming to a specific, high-value audience
- Work cross-functionally to plan, launch, and optimize lead acquisition campaigns across email, events, webinars, paid social, and ABM activations
- Build a deep understanding of the Relay product and connect your demand generation strategy to our product vision and ICP
- Partner with the Sales and RevOps teams to build a lead handoff process that works—and keep refining it based on conversion data and feedback to drive funnel efficiency and revenue growth
- Partner with the Events and Community team to build awareness of Relay's partner program and amplify existing partner materials and benefits across the segment
- Define MQL, SQL, and key funnel targets; own performance of the sales-assisted channel and keep the team informed on what's working
Application process
- Stage 1: A 30-minute Google Meets video call with a member of our Talent team
- Stage 2: A 45-minute Google Meets video call with two members of our Director of Demand Generation
- Stage 3: A 45-minute in person meeting with a member of our leadership team
- Stage 4: A take-home case study followed by a 60-minute presentation to members of our Marketing team
Our take
Traditional banking options can feel outdated and tedious, especially if this includes in-person visits and waiting in line. This has led to the rise of online banking - but lots of smaller companies have to navigate multiple complicated applications in order to manage this business banking.
This is what Relay aims to fix. It's no-fee, online banking and money management platform looks to tackle financial complexity for SMBs. The company's goal is to fully automate the finance function using banking that deeply integrates into back-office systems. And its software is designed to affordably increase financial clarity and security, reducing the time spent on administrative tasks.
Relay is focused on its long-term goals and plans to scale up distribution and grow in sales, marketing, customer support, operations, engineering and product. The company currently serves thousands of SMBs across the US with the goal to get 100,000 small businesses over the next few years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
58% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2024
$32.2m
SERIES B
May 2021
$15m
SERIES A
Total funding: $51.7m
Company benefits
- Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. Since 2023, 66%+ of employees have received salary increases, with multiple new team members joining just last year.
- Social connection: We believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
- Personal and professional growth: Through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. Even with more than half of our team joining in the last 12 months, almost 20% have received promotions in the last year alone.
- Parental leave with top-up: We offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive
- Comprehensive health benefits: Enjoy full health benefits from day one: no probation period required. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- Hybrid work environment: We value meaningful collaboration and connection at our Toronto office three days per week, with lunch, snacks, and beverages on us.
- Top-tier equipment: As a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- Flexible vacation and time off: Every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays.
- Dog-friendly space: Can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- Award-winning workplace: As a winner of CB Insights' Fintech 100, Deloitte Canada's Technology Fast 50, Forbes Fintech 50, and the CIX Top 10 Growth Award, Relay is a recognized innovative and high-growth company.
Company HQ
St. Lawrence, Toronto, ON
Leadership
Yoseph West
(Co-Founder & CEO)Yoseph has a range of experience including serving as the CEO at Vuru, Director of Product Engagement at Wave, and Head of Marketing at Hubdoc.
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