Director of Demand Generation, Bonterra
Paid Media
$110-143k
+ 15% annual bonus
Senior and Expert level
Remote in US
Software for social impact organizations
Posted today
Software for social impact organizations
1001+ employees
B2BInternal toolsSocial Impact
Posted today
$110-143k
+ 15% annual bonus
Senior and Expert level
Remote in US
1001+ employees
B2BInternal toolsSocial Impact
Company mission
To propel every doer of good to their peak impact.
Role
Who you are
- The ideal candidate will be a seasoned leader with a proven track record of driving pipeline growth, motivating teams, managing agency outcomes, and employing extensive optimizations increase conversions of leads
- They will understand industry benchmarking, strive to outperform those benchmarks, and be comfortable defining and reporting on paid campaign success metrics
- This individual will also proactively partner with key stakeholders across GTM Programs, Web, SEO, and Brand to achieve monthly, quarterly, and annual performance results
- 8-10+ years of paid media experience driving revenue impact in high-growth B2B/SaaS-based technology companies
- 7-8+ years of people management experience
- Prior roles or experience marketing to buyers at various levels in a recurring revenue model
- Core expertise in paid search, paid social and ABM
- Ability to lead and manage teams at both strategic and operational levels
- Core expertise in managing multiple budgets and optimizing spend across various programs and distribution channels
- Deep knowledge of marketing technology, paid media platforms, BI, and CRM systems to maximize efficiencies in campaigns
- Ability to make informed decisions with the best available data and navigate competing priorities to deliver results
- Previous experience with ABM platforms
- Proven track record of identifying, recruiting, and developing talent
- Previous non-profit, foundations, grant making, corporate giving, philanthropy, and/or public sector experience a plus
What the job involves
- Reporting to the SVP of Demand Generation the Director of Paid Media will lead a team of functional experts to develop new strategies create demand through lead generation strategies centered on paid media and ABM execution
- Develop, forecast, and benchmark the paid media lead acquisition strategy to achieve lead generation and conversion to meetings booked targets
- Maintain a data-first approach through continual tracking, KPI reporting, optimization, and experimentation (A/B testing protocols) to meet or exceed company goals within budget
- Lead, motivate, and mentor members of the paid media team to efficiently use the latest range of techniques
- Evaluate competitor, customer, and market condition data to drive optimal performance growth across paid media channels
- Use strong analytical skills to evaluate end-to-end prospect journey experience across multiple channels and customer touch points
- Manage a complex budget and deliver campaign plan recommendations that align to performance targets and/or support incremental investment strategies
- Develop and document processes, including defining SLAs, managing playbooks, and templatizing channel plans to create repeatable channel launches focused on hitting pipeline targets
- Manage agency relationship and hold them accountable to meeting their goals
- Partner with key stakeholders in continuing to build out and elevate the organization’s ABM program by establishing appropriate vendor relationships and internal collaboration points
Our take
Bonterra is a social good software company supplying an array of solutions to make social impact organizations more efficient, effective, and user-friendly. The company combines products from CyberGrants, EveryAction, Network for Good, Social Solutions, and more into a comprehensive tool suite for everything from case and grant management to fundraising and volunteer work.
As the fastest-growing company of its kind, Bonterra has certainly made a splash. It supports over 20,000 customers including 16,000 nonprofit organizations and over half the Fortune 100. The company also boasts a high number of positive reviews and emphasizes that it keeps "an ear to the ground" to make sure it knows what its customers want and can improve and enhance its offering to remain a key leader in the space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Work in office: Join us in our Austin, Texas, or Washington, D.C. offices if you live nearby
- Work remotely: Enjoy the flexibility of remote work with our work-from-home option. No matter where you live, there's an opportunity for you at Bonterra
- Work hybrid: Reap the benefits of both remote and in-person work with a hybrid approach. Visit the office closest to you and work from home when your schedule allows it.
- Health & wellness: Our robust set of health insurance options will keep you and your loved ones ready for anything. And our holistic wellness program means you can create a plan tailored to what matters most to you
- Generous time off: Our flexible time off policy means you don’t have to worry about a limit on your vacation days. Plus, we offer 15 paid holidays with a focus on DEIB, social justice, and self-care
- Fully paid parental leave: We value your time spent with family. No matter your gender identity, all Bonterra employees can take fully paid parental leave after the birth or adoption of a child
- Development resources: We believe in fostering an environment that encourages growth and development. With access to learning resources, goal-setting activities, and networking opportunities, we work to ensure our workforce is positioned for success
- Giving opportunities: We know that it's imperative for us to live our purpose. Through our employee giving program, Doers of Good, employees have the opportunity to track volunteerism by logging hours and creating events
Company values
- Elevate the doers of good: As the optimistic advocates supporting the people behind the scenes of social good, we’re always looking for ways to elevate our customers—the doers of good—so more good can be done. We achieve this by collectively flexing our passion for impact and our tech smarts to help our customers do more good
- Cultivate inclusivity: No matter our position, identities, or background, we own our part in making a working environment in which the multiple dimensions of diversity are embraced. We are passionate and diligent about cultivating a culture where everyone can thrive
- Innovate courageously: Delivering innovative solutions requires curiosity and a growth mindset. We keep our customers at the core of what we do and leverage our deep industry expertise to solve unimagined possibilities and unmet needs. We encourage our workforce to be courageous, favor progress over perfection and celebrate hard work
- Appreciate the journey: As an organization, we are driven by an urgent purpose—sometimes, that can be a heavy load to carry. However, it’s why we remember to welcome the days with optimism and meet each other with warmth, humor, and openness. We understand that taking our work seriously doesn’t mean we don’t get to enjoy the ride, and we are grateful for this opportunity to take part in the purpose of Bonterra
Company HQ
North Burnet, Austin, TX
Articles
Leadership
Scott Brighton
(CEO, not founder)Held previous positions as CEO of Aurea Software, Board Member at Khoros, Chair of the Board at Optiva and more. Founded Austin Post, a hyperlocal online news source for the Austin.
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