Vice President of Paid Social, Later
$220-250k
OTE
Influencer marketing and social media management
Be an early applicant
Influencer marketing and social media management
1001+ employees
Be an early applicant
$220-250k
OTE
1001+ employees
Company mission
To help the world's top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
Role
Who you are
- 10–12+ years of leadership experience in paid social or paid media, including owning a revenue line, P&L, or services business
- Proven ability to build or scale a paid media organization within a high-growth, high-performance environment
- Deep expertise across Meta, TikTok, YouTube, and emerging platforms—including measurement, optimization, and enterprise campaign delivery
- Demonstrable success integrating paid social with creator, influencer, and organic social marketing strategies
- Experience building & managing 10+ person teams with a strong focus on coaching, performance management, and leveling up talent
- Strong proficiency with analytics and media tools
- Executive presence with the ability to influence senior clients and internal leadership
- High bar for operational rigor, process design, quality control, and performance measurement
- Thrives in ambiguous, fast-moving environments with a builder mindset and solutions-oriented approach
- Strong alignment with Later’s values—fearless honesty, customer obsession, curiosity, collaboration, and a commitment to delivering measurable impact
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity
What the job involves
- We’re looking for a bold, strategic, and operationally excellent VP, Paid Social to build and lead Later’s new Paid Media Services function
- This is a net-new, high-impact role reporting to our Chief Customer Officer, where you’ll own the development of a differentiated paid social offering that strengthens our position as the industry leader in influencer + paid social performance
- You will craft the vision, operating model, and team that bring this offering to life—designing a best-in-class approach across Meta, TikTok, YouTube, and emerging platforms
- You’ll also play a critical role in cross-functional alignment across Sales, Strategy, and Services to ensure paid social becomes a scalable and profitable growth engine for Later and our enterprise clients
- Build and articulate Later’s Paid Social Services vision, positioning, and long-term growth strategy—grounded in business impact and client outcomes
- Develop a differentiated POV on paid social’s role in creator + influencer ecosystems, creating frameworks that support enterprise-level performance and measurement
- Scale the existing paid social offering while developing & launching new paid media operating model, packages, pricing, and delivery standards that enable profitable scale
- Define the long-term roadmap for team capabilities, platform partnerships, and systems required to elevate the offering
- Stay ahead of platform updates, industry shifts, and competitive moves—turning insights into strategic advantages for Later and our clients
- Build and codify scalable workflows for planning, trafficking, QA, pacing, optimization, and reporting with a strong emphasis on quality and accuracy
- Own forecasting, pacing, and performance standards to ensure operational excellence
- Leverage tools such as Meta Ads Manager, TikTok Ads Manager, YouTube/Google Ads, GA4, Looker, Snowflake, MMPs, BI dashboards, and ad servers to deliver actionable insights
- Develop robust frameworks that demonstrate the lift of integrated paid + creator/influencer programs + organic social programs
- Build and lead a high-performing Paid Social team—including Directors, Managers, and Specialists—with clear expectations, accountability, and growth pathways
- Foster a culture rooted in Later’s values: fearless honesty, customer/creator obsession, high performance, and collaborative problem-solving
- Partner closely with Sales, Strategy, and Services leadership to co-develop integrated solutions and drive revenue growth
- Collaborate with Analytics, Creative, Customer Ops, RevOps, and cross-functional teams to ensure seamless execution and measurable results
- Act as a connector across functions, increasing operational clarity and empowering teams to perform at a high level
- Serve as the senior leadership voice of Paid Social—internally, with enterprise clients, and with platform partners
- Influence senior stakeholders with clear storytelling, data-backed recommendations, and confident decision-making
- Champion a high bar for operational excellence, outcome based performance, and cultural impact across your organization
- Partner with the CCO on revenue strategy, planning, forecasting, and scaling decisions for Paid Media Services
- Model leadership behaviors consistent with Later’s high performance culture—setting clear expectations, giving direct and timely feedback, and holding teams accountable
- Build and maintain competitive intelligence, market insights, and platform relationships (Meta, TikTok, YouTube, Snapchat, Pinterest) to ensure Later stays on the leading edge
- Develop and maintain feasibility and scoping frameworks that ensure profitable, predictable delivery
- Introduce new tools, test & learn frameworks, and methodologies that improve delivery outcomes and team efficiencies
- What success looks like:
- A full scale Paid Social Services offering with clear packaging, pricing, delivery frameworks, and measurable standards
- A high-performing team delivering predictable, high-quality outcomes across enterprise clients
- Demonstrated impact on full funnel business outcomes—ROAS, CPA efficiency, Impressions, Clicks, and overall integrated influencer lift
- Paid Social is a critical retention and expansion driver for Later, integrated seamlessly into cross-functional offerings
- Strong platform partnerships established, unlocking new betas, early access, and co-marketing opportunities
- Scalable operational systems built, reducing friction, increasing accuracy, and improving speed-to-launch
- A culture of accountability, clarity, and continuous improvement deeply embedded across the team
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
Now, the company is entering an exciting new chapter with updates designed to help marketers and creators stay ahead of what's next in social. The platform now offers enhanced analytics, improved collaboration tools, expanded support for platforms like Threads and Snapchat, and smarter insights through innovations such as Future Trends. These developments show Later's commitment to making social media management more intuitive, data-driven, and impactful so brands and creators can build stronger connections and lead the next era in social storytelling.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Learning & development opportunities
- Market competitive compensation
- Hybrid work environment
- Flexible paid time off
- Competitive healthcare benefits
Company HQ
Government Center, Boston, MA
Leadership
Scott Sutton
(CEO)Scott joined lAter in 2023 as COO, becoming CEO in 2024. Previously, he spent 4 years at ZoomInfo, joining as VP of Revenue Operations before becoming Senior VP of Operations and then CBO.
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