Director of Product Marketing, Syndio
$168-210k
+ Equity
Pay transparency compliance solutions
Be an early applicant
Pay transparency compliance solutions
101-200 employees
Be an early applicant
$168-210k
+ Equity
101-200 employees
Company mission
To help companies eradicate workplace inequities and ensure every employee is valued for who they are and what they contribute to their company's' success.
Role
Who you are
- Enterprise B2B product marketing experience at a technology company, experience in equity tech and/or SaaS is a plus
- Demonstrated cross-functional leadership and communication skills across all levels of the organization
- Strong understanding of all aspects of product marketing across the product life cycle: Customer and competitive Insights; Positioning and Messaging; Go-to-Market Strategy; Customer Success; and Sales Enablement and support
- Passion and curiosity about the buyer/ customer and developing value-driven messaging and content
- A gifted storyteller with excellent writing and presentation skills who can translate technical features into benefits that resonate with customers
- Analytical mindset with a bias toward action
- You thrive in an all-hands-on-deck, collaborative startup environment
- At Syndio, we're building a diverse team that values candor, curiosity, and community. If you share these values and are interested in joining us, we'd love to talk with you even if you don't 100% meet the "about you" listed here. We don't expect anyone to have all the answers, as long as you're willing to learn and grow with us
What the job involves
- As the leader of the Product Marketing team, you will be responsible for creating and owning the positioning, messaging, sales enablement, and launch strategies that help Syndio win a new category, engage and expand customer accounts, while generating demand from new customers
- Develop go-to-market strategies, partnering with product, marketing, and sales, lead the planning the launch of new releases, applications, and products, and manage the cross-functional execution of the plan
- Collaborate with customer success, product development, and sales on the execution of launch plans for these new solutions
- As the expert on our buyers - who they are, how they buy - you will lead the collaboration with marketing and sales on a go-to-marketing strategy that drives measurable success
- Understand the competitive landscape using industry and user research, segmentation, needs identification, key benefits articulation, pricing, overall product value proposition, and go-to-market initiatives
- Develop positioning and messaging based on customer and competitive insights and ensure that is carried across every customer touchpoint from marketing to product to sales
- Drive market segmentation and analysis, understand target segments and needs, define ideal customer profiles and personas, identify emerging market segments, prepare market and solution forecasts
- Engage regularly with customers to deeply understand feature needs, identify product gaps, and ensure the voice of the customer is heard in product and design decisions
- Create compelling messaging and content including selling solutions, pitch decks, sell sheets, videos, blog posts, etc., and drive internal training presentations for sales and customer success
- Understand and support our sales channels; create and deliver effective enablement content, that helps sellers identify opportunities and communicate our unique value
Application process
- Below you'll find an outline of the interview plan for our Director, Product Marketing position. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision
- 30 min interview with a member of our Talent Team
- 30 minute zoom interview with the Hiring Manager
- Three video interviews with several team members - 2.5 hours
- Final interviews with the CMO - 1 hour
Our take
As companies are making greater commitments to paying and treating their employees more equitably, Syndio offers them an analytics driven platform that enables them to more easily measure, achieve, and maintain this. The startup counts a number of Fortune 500 companies amongst its customers, including American Airlines, Salesforce, and Nordstrom.
Workplace equity is about much more than just boosting brand reputation. Recruitment and staff retention, company culture, and business performance have all been shown to improve with better DE&I results. Therefore, the draw of Syndio’s offering is quite clear - enabling businesses to convert verbal promises into measurable, provable outcomes.
Syndio’s growth since its 2016 launch has been impressive, with funding secured in 2022 allowing it to ramp up operations and scaling efforts. It also joined the London Stock Exchange Issuer Services Marketplace, becoming a trusted third-party service provider for listed companies - which gives it a chance to serve yet more impressive clients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Mar 2022
$50m
SERIES C
Sep 2021
$50m
SERIES C
Total funding: $132.8m
Company benefits
- Best medical plans on the market (90% employee coverage, 50% dependents)
- Life & Disability paid by the company
- Stock options
- Up to 16 weeks of paid parental leave
- 401(k) option
- Access to Talkspace online therapy
Leadership
Maria Colacurcio
(CEO)Co-founded and was VP of Marketing at digital work collaboration platform Smartsheet. Co-founded and is a Board Member at Fair Pay Workplace. Has worked in managerial and directorial roles at Starbucks and Microsoft, and founded educators' professional development foundation Ideas Ignited.
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