Immo uses capital from their investors to fund the acquisition of properties — targeting private individuals who want to sell their property quickly. It then refurbishes these properties and puts them on the rental market as part of a fully managed package, therefore returning a predictable yield to investors.
Immo is also targeting property owners that want to sell their home quickly, with less hassle, and without the expense of using an estate agent. Consumers go through one viewing, receive an offer within 24 hours and then sell without any agency fees.
The company's differentiator is that it buys from consumers and sells to investors, which they think is an easier model than facilitating transactions between consumers like a normal estate agent. The challenge for them, like a lot of proptechs, will be managing volatile property markets.
Freddie
Company Specialist at Welcome to the Jungle