Vice President of Digital & Growth Marketing, EcoVadis
$250-280k
More information about location
Business sustainability ratings provider
Job no longer available
Business sustainability ratings provider
1001+ employees
Job no longer available
$250-280k
More information about location
1001+ employees
Company mission
To provide reliable, globally recognized sustainability rating and insights, enabling all companies to reduce risk, drive improvement and accelerate positive impact on our planet and society.
Role
Who you are
- The ideal candidate is an exceptional people leader who can grow, coach, and retain a high-performing team
- A hands-on operator who is comfortable diving into performance data, diagnosing funnel and attribution issues, and guiding execution to maintain predictable revenue impact
- Proven experience leading global growth or digital teams with strong coaching and retention outcomes
- Demonstrated ability to build strong alignment with Sales, Product Marketing, Regional Leadership, and MarOps / RevOps, translating commercial and product priorities into unified growth plans
- Strong communication skills with the ability to influence cross-functional stakeholders and drive shared accountability
- Demonstrated ability to scale digital programs globally while tailoring execution to regional nuances
- Proven global experience operating across multiple regions, with an ability to adapt strategy to cultural, marketing, and language differences
- Expert-level understanding of performance marketing, funnel dynamics, attribution, forecasting, and analytics
- Hands-on experience with MarTech stacks, data platforms, tracking frameworks, and experimentation models
- Proven ability to use AI-driven tools for targeting, content generation, optimisation, and insight development
- Skilled at converting complex data into simple, actionable business narratives
- Ability to turn complex analytics into simple, actionable business narratives
- Ability to set strategic direction, define growth priorities, and translate them into operational plans
- Experience balancing global scale with regional nuance
- Strong financial and commercial acumen, including budget stewardship, CAC discipline, and payback modelling
- Proven success developing and retaining high-performing digital teams
- 15+ years in B2B SaaS growth or performance marketing
- Bachelor’s degree required, MBA a plus
What the job involves
- The VP of Digital & Growth Marketing is a strategic, collaborative, and data-driven leader responsible for accelerating EcoVadis’ global pipeline through high-performance digital execution, modern MarTech capability, applied AI, and strong cross-functional partnership
- This role sits at the center of the revenue engine, translating commercial goals into predictable, scalable, and efficient revenue impact through close alignment with Sales, Product Marketing, Regional Marketing, and MarOps / RevOps. A hands-on operator and strategic leader, they are comfortable diving into data, diagnosing funnel issues, and guiding execution to ensure unified growth strategies that connect market insight, product value, and revenue priorities across all regions
- This leader combines big-picture thinking with hands-on operational expertise
- They are fluent in performance marketing, experimentation, forecasting, attribution, marketing analytics, and the modern MarTech ecosystem
- They use data to determine priorities, diagnose performance issues, and drive continuous optimisation across channels, segments, and regions
- They create clarity, foster a strong operating rhythm, and elevate capability across digital, web, and performance roles
- They encourage curiosity, accountability, and shared ownership, and build trust through transparency, communication, and measurable results
- Partner closely with Sales, Regional Marketing and Product Marketing to define ICP priorities, segment strategies, and revenue pathways
- Build and execute the global growth marketing strategy aligned to commercial targets
- Ensure global programs scale effectively while respecting regional nuance, competitive context, and language requirements
- Translate business objectives into clear, measurable digital plans with defined KPIs, pacing, and accountability
- Ensure global programs scale effectively while adapting to regional maturity, language, and regulatory differences
- Own the global channel strategy across paid search, paid social, display, retargeting, ABM platforms, SEO, SEM, and emerging AI-led channels
- Lead a disciplined test and learn operating rhythm focused on conversion, targeting, personalisation, and yield improvement
- Apply AI tools for content generation, audience modelling, insight extraction, predictive scoring, and creative optimisation
- Diagnose and troubleshoot performance issues early using structured analytics and rapid corrective action to protect pipeline flow
- Own the global website experience as a core revenue asset
- Build and lead a conversion rate optimisation (CRO) program across landing pages, forms, and user journeys
- Implement experimentation frameworks to lift engagement, MQL quality, and funnel yield
- Drive consistency in web architecture, tagging, analytics, and performance standards across regions
- Build forecasting models that link investment to pipeline and revenue outcomes
- Own multi-touch attribution, CAC/ROAS analysis, and channel efficiency reporting
- Ensure data accuracy, dashboard integrity, and shared visibility with Sales, Finance, and MarOps / RevOps
- Translate complex data into simple, compelling narratives for senior stakeholders
- Inform MarTech strategy by defining digital and growth requirements with MarOps / RevOps
- Collaborate with MarOps / RevOps on tagging, tracking, automation, and analytics to support accurate execution and measurement
- Specify data, performance, and experimentation needs while MarOps / RevOps owns platform delivery and governance
- Work with MarOps / RevOps to ensure attribution, reporting, and revenue analytics remain aligned and accurate
- Serve as the strategic stakeholder on how MarTech enables scale, insight, and channel performance
- Build a structured experimentation model that runs frequently and scales across channels
- Implement hypothesis-driven tests with clear metrics, forward-looking insights, and fast iteration cycles
- Promote a culture that values curiosity, learning, and measurable improvement
- Build, coach, and retain a global team of high-performing digital and performance marketers
- Define roles, operating rhythms, cadences, and expectations that support scale and clarity
- Create career pathways, feedback systems, and development plans that elevate capability and increase retention
- Inspire a culture of accountability, collaboration, and shared ownership across all global teams
- Proven success in increasing team capability and retention through coaching and clarity
- Apply AI-driven tools for segmentation, optimisation, forecasting, and creative enhancement to accelerate channel performance
- Performance Metrics:
- Marketing-generated pipeline (total and qualified)
- Regional pipeline attainment
- Pipeline pacing accuracy and forecast reliability
- Conversion rates across all funnel stages
- Website and landing page conversion metrics
- Target account engagement (ABM)
- Forecasting accuracy, conversion improvement, and channel ROI
- CAC, CPL, and ROAS benchmarks
- Channel efficiency and attribution clarity
- Test velocity and experiment success rate
- Team engagement and talent retention
Our take
With an increasing drive for businesses to be more transparent with their global carbon impact, companies need to find a way to collate their data. This data can then be used to inform business decisions and aid companies in their mission to decrease their carbon emissions. EcoVadis provides business sustainability ratings with the aim of creating a global marketplace where sustainability intelligence influences every business decision.
EcoVadis has devised a criteria based on international sustainable development standards. The criteria considers specific challenges, geographical location and company size to create its rating, ensuring its ratings reflect the company as fairly as possible. The main objective of the rating is to measure the quality of a company’s CSR management system through its policies, actions, and results.
This concept is increasingly pertinent given the emphasis placed on sustainability by consumers, and so EcoVadis is smartly targeting this key area. It currently operates with 130,000 companies of all sizes across more than 180 industries in 220 countries, highlighting the importance of the ratings it provides.
Freddie
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$500m
SERIES C
Jan 2020
$200m
GROWTH EQUITY VC
Total funding: $736.3m
Company benefits
- Flexible hybrid working model
- Learning and development
- Wellness programs
- Sustainability events and community involvement
- Budget to furnish your home office
- Peer recognition program
- Employee-led resource groups
- Referral bonus
Company HQ
Chaillot, Paris, France
Leadership
Pierre-François Thaler
(Co-Founder & Co-CEO)Previously CEO of B2Build SA, the first B2B marketplace for the European construction industry. They also have experience as a Director for the Ariba Procurement BPO business.
Frédéric Trinel
(Co-Founder & Co-CEO)Holds a degree in International Business from ICAD Business School. Previously founded Mr. Ted Ltd as COO.
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