SEO PPC Specialist, Gigster
Gigster Network
$90k
Rapid AI & blockchain application development
Job no longer available
Rapid AI & blockchain application development
101-200 employees
Job no longer available
$90k
101-200 employees
Company mission
To accelerate the delivery of digital transformation applications, giving companies the agility to thrive in a software-defined world.
Role
Who you are
- 5+ years of digital marketing experience for B2B services
- Strong analytical skills
- Experience with multiple B2B PPC platforms (Google Ads, Bing Ads, Facebook Ads, etc)
- Knowledge of and experience implementing technical aspects of SEO
What the job involves
- We are looking for an innovative SEO & PPC Specialist to drive web traffic for Gigster
- In this role, you will define PPC keyword campaigns, optimize budget spend, and improve Gigster’s search visibility and ranking for organic searches
- The core of your day will focus on researching and benchmarking competitor keywords and Gigster’s ranking against them. You will define PPC keyword campaigns, optimize budget spend, and improve Gigster’s search visibility and ranking for organic searches
- As an SEO and PPC Specialist, you will spend time collaborating with content writers to drive keyword use and coverage; web developers to improve technical SEO implementation; and Corporate Communications Manager to drive relevant backlinks and improve domain authority. You will work closely with the VP of marketing and Director of Growth
- A successful SEO and PPC Specialist at Gigster will consistently drive web traffic; increase internal page links and external backlinks; improve search visibility and keyword rankings; and ultimately produce more web conversions
- In addition to being a digital marketing expert, we expect our people to be product, industry, and market experts. Maintaining and building upon that expertise requires continuous coaching, training, and self-development
- Perform full keyword research and develop related strategies
- Build & optimize PPC campaigns
- Define, monitor, and analyze trends
- Develop paid search strategy and determine KPIs for each recommendation
- Actively test and analyze targeting criteria (keywords and audiences), ad creatives, landing pages, and bid strategies to drive results in line with campaign goals
- Actively work to improve site speed and page ranking
- Communicate performance results and recommendations for improvement
- Identify and execute against new opportunities for growth
Our take
As blockchain and AI technology develops and breaks into the mainstream, the issue facing companies from startup to enterprise level alike is how to build and manage software incorporating this new tech. Especially with tech talent short on the ground. Gigster is a software building service company specialising in precisely this.
Gigster focuses on AI, blockchain, and NFT projects, promising quality products, delivered efficiently by its team of freelancers, all within a fixed budget. It’s a smart premise, because executing projects with this kind of tech in-house is notorious in the industry for budgetary overspend and delayed deployment.
Gigster’s rapid growth over recent years is impressive - what is remarkable and crucial for a company offering freelance services, is the speed at which the company has pulled in major enterprise clients. Customers include Google, IBM, Nike, and the WEF, which have helped it shine in a marketplace where specialist software freelance companies like Toptal are trying to break through. With healthy funding, smart acquisitions and some impressive backers, Gigster has made remarkable progress in a lucrative field.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2017
$20m
SEED
Dec 2015
$10m
SERIES A
Total funding: $32.7m
Company benefits
- 100% remote and global. Live your best life, wherever that may be, and never lose out on career opportunities because of it
- Flexible work hours. There is a time to overlap with the customer’s timezone, but most of the time, we work asynchronously and don’t care when you’re online, just that you deliver great results
- Flexible offerings. Choose how many hours you want to work and how much you want to earn.
Leadership
Andy Tryba
(CEO, not founder)Co-founded and serves as CEO of Ionic Partners, which acquired Gigster in 2021. They are also CEO of Sparkrock. Has served as the CEO of various other companies, including RideAustin (which he also co-founded), StreetSmart, Sococo, and Agemni.
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