Vice President of Product Marketing, 8am
+ Bonus + Equity
More information about location
Professional business platform for client-focused professionals
Job no longer available
Professional business platform for client-focused professionals
501-1000 employees
Job no longer available
+ Bonus + Equity
More information about location
501-1000 employees
Company mission
To empower professionals with the most trusted, innovative technology to deliver world-class outcomes for their clients and exceptional financial results for their business.
Role
Who you are
- 10+ years of Product Marketing experience within B2B Saas companies
- 5+ years in a senior leadership role
- Demonstrated success in developing and executing product marketing strategies that drive market share and revenue growth
- Deep expertise in product positioning and messaging
- Exceptional strategic thinking, with the ability to translate complex market data into actionable insights
- Proven leadership skills with experience building and managing high-performing teams in a fast-paced, dynamic environment
- Outstanding communication and presentation skills, with the ability to influence stakeholders at all levels
- Strong understanding of digital marketing, product lifecycle management, and sales enablement strategies
- Adept at cross-functional collaboration and comfortable working in a matrixed organization
- Excellent verbal and written communication skills
- Analytical mindset with the ability to research and synthesize ample data about specific markets
- Strong ability to prioritize tasks in pursuit of key marketing, sales, and company goals
- Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is highly preferred
What the job involves
- The Vice President of Product Marketing is a strategic leader responsible for crafting and executing comprehensive product marketing strategies that align with our overall business objectives.
- This role requires a blend of creative insight, analytical acumen, and strong leadership to elevate our market presence, drive demand, and accelerate revenue growth.
- You will work closely with cross-functional teams—including Product Management, Sales, and Customer Success—to ensure our products resonate with the market and our customers
- Strategic Leadership:
- Develop and implement an integrated product marketing strategy that aligns with company objectives and market opportunities
- Serve as a key member of the executive leadership team, contributing to overall business strategy and growth initiatives
- Product Positioning & Messaging:
- Define compelling product positioning, value propositions, and messaging that clearly articulate the benefits and differentiators of our products
- Collaborate with Product Management and R&D to ensure market insights and customer feedback inform product development
- Go-To-Market Execution:
- Lead the planning and execution of successful product launches, including coordinating with marketing, sales, and customer support teams to ensure seamless rollouts
- Support targeted go-to-market campaigns that generate leads, drive upsell, increase adoption, and enhance customer engagement
- Market Intelligence & Competitive Analysis:
- Oversee ongoing market research, competitor analysis, and customer feedback loops (including customer advisory board meetings) to identify trends, opportunities, and risks
- Use insights to inform strategy, refine messaging, and optimize the product portfolio
- Maintain or develop new buyer personas and customer journeys in support of business objectives
- Team Leadership & Collaboration:
- Build, mentor, and manage a high-performing product marketing team, fostering a culture of innovation and excellence
- Partner with Sales to create effective sales enablement tools, training programs, and collateral that empower the team to close deals
- Partner with Customer Support & Success teams to develop a product enablement strategy that improves upsell and reduces churn
- Metrics & Performance Management:
- Establish key performance indicators (KPIs) to measure the success of product marketing initiatives
- Regularly report on performance, adjusting strategies as needed to maximize impact and ROI
Our take
Many professionals find their time taken up by administrative tasks and operational processes, leaving them fewer hours to focus on the work they love. 8am (formerly AffiniPay) supplies finance, payments and management software to make these processes swifter and easier, saving users precious time.
The company has a wide range of products including payments and reporting for accountants, legal case management software, and operations assistance for nonprofits. This broad scope allows 8am to serve a myriad of professionals across legal, accounting, construction, design and association.
The company has seen significant investment which has allowed it to grow, innovate and extend its suite of solutions. Its rebrand to 8am followed a series of acquisitions through which it expanded its scope - with the various products now delivered under one unified brand.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Wide range of affordable, company-supported medical, dental, vision, and disability plans
- Reimbursements for whatever helps you bring the WOW, whether that’s health and wellness or learning
- Mental health support and an Employee Assistance Program
- Access to cutting-edge conferences, professional manager coaching and ongoing professional development
- Bonuses and unit options as part of our total rewards packages
- Team meetings, company-wide all-hands, and offsite events
- Office, remote & hybrid work options
Company HQ
Davenport Ranch West, Austin, TX
Leadership
Dru Armstrong
(CEO)Advisor for Women@Austin and Board Member at YPO. Former CEO of Grace Hill, and co-founded and was CEO at Lily Pod.
Salary benchmarks
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