Vice President of Product Marketing, AffiniPay
+ Bonus + Equity
Essential tools for professionals
Posted today
Essential tools for professionals
501-1000 employees
Posted today
+ Bonus + Equity
501-1000 employees
Company mission
To empower people to pursue their passion.
Role
Who you are
- 10+ years of Product Marketing experience within tech or Saas, with at least 5 years in a senior leadership role
- Demonstrated success in developing and executing product marketing strategies that drive market share and revenue growth
- Deep expertise in product positioning and messaging
- Exceptional strategic thinking, with the ability to translate complex market data into actionable insights
- Proven leadership skills with experience building and managing high-performing teams in a fast-paced, dynamic environment
- Outstanding communication and presentation skills, with the ability to influence stakeholders at all levels
- Strong understanding of digital marketing, product lifecycle management, and sales enablement strategies
- Adept at cross-functional collaboration and comfortable working in a matrixed organization
- Excellent verbal and written communication skills
- Analytical mindset with the ability to research and synthesize ample data about specific markets
- Strong ability to prioritize tasks in pursuit of key marketing, sales, and company goals
- Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is highly preferred
What the job involves
- The Vice President of Product Marketing is a strategic leader responsible for crafting and executing comprehensive product marketing strategies that align with our overall business objectives.
- This role requires a blend of creative insight, analytical acumen, and strong leadership to elevate our market presence, drive demand, and accelerate revenue growth.
- You will work closely with cross-functional teams—including Product Management, Sales, and Customer Success—to ensure our products resonate with the market and our customers
- Strategic Leadership:
- Develop and implement an integrated product marketing strategy that aligns with company objectives and market opportunities
- Serve as a key member of the executive leadership team, contributing to overall business strategy and growth initiatives
- Product Positioning & Messaging:
- Define compelling product positioning, value propositions, and messaging that clearly articulate the benefits and differentiators of our products
- Collaborate with Product Management and R&D to ensure market insights and customer feedback inform product development
- Go-To-Market Execution:
- Lead the planning and execution of successful product launches, including coordinating with marketing, sales, and customer support teams to ensure seamless rollouts
- Support targeted go-to-market campaigns that generate leads, drive upsell, increase adoption, and enhance customer engagement
- Market Intelligence & Competitive Analysis:
- Oversee ongoing market research, competitor analysis, and customer feedback loops (including customer advisory board meetings) to identify trends, opportunities, and risks
- Use insights to inform strategy, refine messaging, and optimize the product portfolio
- Maintain or develop new buyer personas and customer journeys in support of business objectives
- Team Leadership & Collaboration:
- Build, mentor, and manage a high-performing product marketing team, fostering a culture of innovation and excellence
- Partner with Sales to create effective sales enablement tools, training programs, and collateral that empower the team to close deals
- Partner with Customer Support & Success teams to develop a product enablement strategy that improves upsell and reduces churn
- Metrics & Performance Management:
- Establish key performance indicators (KPIs) to measure the success of product marketing initiatives
- Regularly report on performance, adjusting strategies as needed to maximize impact and ROI
Our take
Many professionals find their time taken up by administrative tasks and operational processes, leaving them fewer hours to focus on the work they love. AffiniPay supplies finance, payments and management software to make these processes swifter and easier, saving users precious time.
The company has a wide range of products including payments and reporting for accountants, legal case management software, and operations assistance for nonprofits. This broad scope allows AffiniPay to serve upwards of 150,000 professionals across legal, accounting, construction, design and association.
Recently, the company secured a significant investment from Genstar Capital that will fuel its next chapter of growth. This includes investing in innovation and the further extension of its suite of solutions.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Robust 401(k) plan
- Bonus programs based on performance and tenure
- Fantastic amount of swag and food
- Happy hours, quarterly events, as well as virtual and in-person team building
- Continuing career development and education programs
- Award program with the chance to go on once-in-a-lifetime annual incentive trips
- Frequent company-wide volunteering events to give back to our communities
- Annual charity contribution matching program for the organization of your choice
- Opportunity to share in the success of the company through our employee option program
Company values
- Always make it count: We see every interaction as a chance to make a difference, and we truly listen — using everything from small-group round tables to all-staff events
- Be surprisingly great: We're continuously working on exceeding your expectations — from educational opportunities and team gatherings to being open about goals and metrics
- Say yes!: We don't create excuses, we create solutions together. That means we're always there to help one another solve challenges no matter what it takes
Company HQ
Davenport Ranch West, Austin, TX
Articles
Leadership
Dru Armstrong
(CEO, not founder)Advisor for Women@Austin and Board Member at YPO. Former CEO of Grace Hill, and co-founded and was CEO at Lily Pod.
Salary benchmarks
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