Social Media Coordinator, Rebag
$58.5-63k
2 days a week in office
Secondary market for luxury accessories
Job no longer available
Secondary market for luxury accessories
101-200 employees
Job no longer available
$58.5-63k
2 days a week in office
101-200 employees
Company mission
To give anyone access to the most luxurious designer watches, handbags, accessories, clothes, and jewellery.
Role
Who you are
- 2-3 years of internship or 1 year work experience in social media
- Interest in and experience with luxury goods, Instagram and TikTok a must
- Interest in understanding social media KPIs and ability to develop reports
- A good visual eye and ability to develop and identify quality content
- Excellent writer and creative thinker
- Experience with social media scheduling and analytics tools like Curalate, Sprout Social, Sprinklr, Iconosquare, Dash Hudson
- Startup minded, positive, hands-on attitude and nimble
- Ability to prioritize and maintain a sense of urgency in a fast-paced entrepreneurial environment
What the job involves
- Content Development
- Lead social media (organic and paid) photo and video shoots 2+ times per month including owning the briefing and product selection processes as well as shoot preparation
- Capture content at influencer events 2 times per year
- Social Media
- Build, optimize, and analyze organic social channels including Instagram (4-5x/week), TikTok (1-2x/week), Facebook (1x/week), Youtube Shorts (3x/week), and Google Web Stories (3x/week)
- Assist in defining a cohesive social media strategy inclusive of brand-driving and sales-driving initiatives
- Create and maintain a social calendar that aligns with product launches, promotions, partnerships, events and brand moments
- Coordinate with brand team to develop copywriting skills aligned with the brand’s voice
- Work collaboratively with internal creative, brand and performance teams to develop and execute integrated creative ideas, plans and strategies
- Research competition and identify emerging social media trends and features to identify areas of opportunity
- Assist in community management: engage with the community and understand how to interact with Rebag’s audience; answer questions on Rebag product/services as they arise or reroute to customer service as needed
- Monitor campaign KPIs regularly to understand effectiveness of strategies and identify opportunities for improvement
- Assist in event production for influencer events 2 times per year including identifying brand-appropriate partners, vendors, and supplies, selecting and preparing product, and distributing checklists and recaps
Our take
Rebag is a platform for the sale and purchase of luxury handbags. The website stocks many of the world's most exclusive brands, such as Louis Vuitton and Gucci. Founded in 2014, the brand was originally split across two separate sites, referred to as Rebagg and Trendlee, before combining in 2017.
The firm has since become renowned in the fashion industry, accruing a raft of awards. Rebag's top competitors include Da Milano, Outdoor Voices and Lulus. However, its focus on empowering resellers is what helps set it apart, as it continues to release attractive features such as its consignment selling service.
While the company has been hugely successful online, the business also operates brick and mortar stores. Moving forward, Rebag plans to keep on investing in the underlying technology required to simplify the buying and selling process. It also recently partnered with resale platform thredUP in a move that brings new features to customers of both companies.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Dec 2021
$33m
SERIES E
May 2020
$15m
SERIES D
Total funding: $109.3m
Company HQ
SoHo, New York, NY
Leadership
Charles Gorra
(CEO)Before studying at Harvard Business School, Charles worked as an M&A Analyst at Goldman Sachs, and as a Private Equity Associate at TPG Capital.
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