Associate Growth Marketing, Gemini
+ Long-term incentive in the form of a new hire equity grant
Cryptocurrency exchange platform
Job no longer available
Cryptocurrency exchange platform
201-500 employees
Job no longer available
+ Long-term incentive in the form of a new hire equity grant
201-500 employees
Company mission
To unlock the next era of financial, creative and personal freedom
Role
Who you are
- The ideal candidate is collaborative and has experience partnering with cross-functional teams to launch campaigns, has a strong understanding of growth marketing, and has the ability to leverage data to develop comprehensive marketing strategies
- 0-3+ years of experience managing paid marketing channels, preferably within the crypto or finance industry
- Strong communication skills with the ability to work effectively across teams
- Hands-on experience with digital marketing channels, including paid search, paid social, and app-based advertising
- Experience with ad platforms such as Google Ads, Facebook Ads Manager & Apple Search Ads
- Familiarity with data analysis tools such as Excel, Tableau, Looker, or similar platforms
- Creative thinker with the ability to develop and execute innovative marketing strategies
- Self-starter who requires minimal direction and can manage projects independently
- Passionate about cryptocurrency and the Web3 ecosystem
What the job involves
- Gemini is looking for a motivated crypto enthusiast with a deep understanding of Web3 & growth marketing to join as a Growth Marketing Specialist focused on growth in Europe
- They will be responsible for developing and executing marketing campaigns across performance and organic growth marketing channels
- This position will play a crucial role in the success of Gemini’s growth in Europe
- Success in this role requires a strong bias for action, and a desire to find ways to improve the acquisition funnel
- Lead growth marketing experimentation efforts with a focus on paid search, including test and learn design and execution, to improve conversion rates across channels
- Analyze campaign performance across various performance marketing channels and identify opportunities
- Collaborate with the design team to develop creative strategies based on industry best practices and data-driven learnings
- Work cross-functionally with analytics, finance, legal, and product teams to support marketing initiatives
- Manage and optimize Gemini’s performance marketing channels across app and web to drive scalable growth while maintaining CAC and LTV
- Oversee tracking and reporting for marketing channels in collaboration with marketing analytics teams
- Implement and monitor A/B tests to drive performance improvements across all channels
- Stay ahead of market trends and industry best practices to continuously refine marketing strategies
Salary benchmarks
Our take
Gemini is a cryptocurrency exchange platform that's known for offering excellent security as well as being available across the US, including New York - a state not often covered by crypto exchanges.
As a trading platform, Gemini is one of many, but a dedication to innovation and a commitment to working within FCA regulations are what make it stand out from the crowd. After acquiring Blockrize in 2021, the company launched a credit card for US customers that enables them to earn a small percentage of spending back in bitcoin rewards. It also launched the Gemini dollar, a 1:1 USD-backed stablecoin, that combines the price stability of the US dollar with the technological advantages of a cryptocurrency.
The crypto exchange market is crowded with exchange platforms, and Gemini's competitors include giants like Coinbase. It's also had to wind down operations outside of the USA due to tightening crypto legislation in countries like the United Kingdom, reducing its headcount in the process. However, Gemini continues to operate within US regulations and maintains its status as a registered digital asset service provider. In the US at least, it's in a strong position to face the continued crackdown on unauthorised activity in the crypto market and has made a space for itself in the DeFi future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$400m
GROWTH EQUITY VC
Total funding: $400m
Company benefits
- Flexible vacation policy
- Retirement plan matching
- Generous parental leave
- Comprehensive health plans
- Training and development
- Health and wellness perks
- Community events
Company HQ
New York, NY
Leadership
Tyler Winklevoss
(Co-Founder & CEO)Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Cameron in 2014.
Cameron Winklevoss
(Co-Founder & President)Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Tyler in 2014.
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