Associate Growth Marketing, Gemini
+ Long-term incentive in the form of a new hire equity grant
Cryptocurrency exchange platform
Be an early applicant
Cryptocurrency exchange platform
1001+ employees
Be an early applicant
+ Long-term incentive in the form of a new hire equity grant
1001+ employees
Company mission
To unlock the next era of financial, creative and personal freedom
Role
Who you are
- The ideal candidate is collaborative and has experience partnering with cross-functional teams to launch campaigns, has a strong understanding of growth marketing, and has the ability to leverage data to develop comprehensive marketing strategies
- 2-3 years of experience managing paid marketing channels, preferably within the crypto or finance industry
- Strong communication skills with the ability to work effectively across teams
- Hands-on experience with digital marketing channels, including paid search, paid social, and app-based advertising
- Experience with ad platforms such as Google Ads, Facebook Ads Manager & Apple Search Ads
- Familiarity with data analysis tools such as Excel, Tableau, Looker, or similar platforms
- Creative thinker with the ability to develop and execute innovative marketing strategies
- Self-starter who requires minimal direction and can manage projects independently
- Passionate about cryptocurrency and the Web3 ecosystem
What the job involves
- Gemini is looking for a motivated crypto enthusiast with a deep understanding of Web3 & growth marketing to join as a Growth Marketing Specialist focused on growth in Europe
- They will be responsible for developing and executing marketing campaigns across performance and organic growth marketing channels
- This position will play a crucial role in the success of Gemini’s growth in Europe
- Success in this role requires a strong bias for action, and a desire to find ways to improve the acquisition funnel
- Lead growth marketing experimentation efforts with a focus on paid search, including test and learn design and execution, to improve conversion rates across channels
- Analyze campaign performance across various performance marketing channels and identify opportunities
- Collaborate with the design team to develop creative strategies based on industry best practices and data-driven learnings
- Work cross-functionally with analytics, finance, legal, and product teams to support marketing initiatives
- Manage and optimize Gemini’s performance marketing channels across app and web to drive scalable growth while maintaining CAC and LTV
- Oversee tracking and reporting for marketing channels in collaboration with marketing analytics teams
- Implement and monitor A/B tests to drive performance improvements across all channels
- Stay ahead of market trends and industry best practices to continuously refine marketing strategies
Salary benchmarks
Our take
Gemini is a cryptocurrency exchange platform that's known for offering excellent security as well as being available across the US, including New York - a state not often covered by crypto exchanges.
As a trading platform, Gemini is one of many, but a dedication to innovation and a commitment to working within FCA regulations are what make it stand out from the crowd. After acquiring Blockrize in 2021, the company launched a credit card for US customers that enables them to earn a small percentage of spending back in bitcoin rewards. It also launched the Gemini dollar, a 1:1 USD-backed stablecoin, that combines the price stability of the US dollar with the technological advantages of a cryptocurrency.
The crypto exchange market is crowded with exchange platforms, and Gemini's competitors include giants like Coinbase. However, by operating within regulations and maintaining its status as a registered digital asset service provider in Europe (with plans to expand further in the region very soon), Gemini is in a strong position to face the continued crackdown on unauthorized activity in this market and make a space for itself in the DeFi future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$400m
GROWTH EQUITY VC
Total funding: $400m
Company benefits
- Flexible vacation policy
- Retirement plan matching
- Generous parental leave
- Comprehensive health plans
- Training and development
- Health and wellness perks
- Community events
Company HQ
New York, NY
Leadership
Tyler Winklevoss
(Co-Founder & CEO)Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Cameron in 2014.
Cameron Winklevoss
(Co-Founder & President)Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Tyler in 2014.
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